We Help you Achieve Your Blogging Dreams by Saving You Time and Resources Through Leveraged, Curated, Relevant Information and News About Website Blogging.

website-bloggers-logo

Level Up Your Blog’s Call-To-Action Strategy

By Tom Seest

Are You Maximizing Calls-To-Action on Your Blog’s Cornerstone Content?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Your cornerstone content must be easy for visitors to locate and access, while also being well-organized and connected so they can quickly navigate your site. Doing this will enable newcomers to quickly discover all its offerings.
Be mindful that people tend to abandon websites after 30 seconds; your cornerstone content must hold viewers’ interest and draw them in.

Are You Maximizing Calls-To-Action on Your Blog's Cornerstone Content?

Are You Maximizing Calls-To-Action on Your Blog’s Cornerstone Content?

How can you grab your reader’s attention right from the start?

Calls-to-action for cornerstone content pieces include asking readers to subscribe to your blog. This provides a way for you to build up a database that you can leverage to drive more visitors and create new leads.
Ideally, your cornerstone content should link to a dedicated page that serves as an orientation map for new visitors to your website and helps them quickly and efficiently locate all the key pieces of info. Such pages have become known as “super-helpful pages,” often found on the homepages of many websites.
Start by conducting keyword research. Determine which words and phrases are essential to your business and optimize your cornerstone article with them – this will make it easier for search engines to locate it and present it to people searching for that topic.
Step Two is linking your cornerstone content to other pages on your site, both to aid search engines in understanding its structure and enhance visitor experiences. This will aid search engines while simultaneously improving visitor satisfaction.
An effective strategy for this is creating an internal links section on your cornerstone content, which allows users to find all of the information they require while increasing user satisfaction on your site.
Add social sharing buttons to your cornerstone content as another great way of connecting it with its target readers and followers. Not only will adding these social sharing plugins boost visibility for search engines, they’re also great way to encourage readers to spread the word! WordPress offers several different sharing plugins; pick one that best meets your needs!

How can you grab your reader's attention right from the start?

How can you grab your reader’s attention right from the start?

How can you effectively engage your readers in your blog content?

Cornerstone articles are lengthy blog posts optimized to rank highly for a specific keyword (commonly known as the ‘head” keyword). To be effective, these pieces of content need to provide answers for everything someone searching for the keyword could possibly need to answer; they must be comprehensive, expertly written, and beautifully presented.
Conduct a competitive research when crafting your cornerstone article. This will give you an understanding of what your competitors are up against and how you can outshout them. A tool such as SEMRush can help with this by showing other posts which rank for your keyword – those which rank highly will give an indication of the content they used to reach that position.
After creating your cornerstone article, make sure it remains up-to-date with current information. If, for instance, there is a change in beard-growing trends, your cornerstone article must reflect these. Also link other long tail articles related to that topic so Google recognizes that your cornerstone article contains all pertinent data on it.
If you already have an email list, then including a CTA in your cornerstone article that encourages people to sign up could be beneficial in adding opt-ins without incurring too much friction – you could even add one as part of an exit-banner style offer – but make sure it doesn’t detract too heavily from user experience.

How can you effectively engage your readers in your blog content?

How can you effectively engage your readers in your blog content?

Call-to-actions in the footer are an effective way to encourage visitors to subscribe to your email newsletter, build brand recognition, and bring in new visitors. Plus, this simple solution fits seamlessly into any website design!
Cornerstone articles are comprehensive blog posts that aim to address all the most crucial keywords on your site. A successful cornerstone article must be long, well-written, authoritative, and optimized for search engines, in addition to answering all potential inquiries.
Content creation will help your search engine results, encourage people to convert to customers and establish your business as an expert in its industry. For instance, if you specialize in beard growth advice, create a guide with answers to the questions people might have regarding that process and include a free kit so they will purchase your products!
Planning cornerstone content requires brainstorming the common issues facing your ideal customers and considering ways your business could provide solutions to them. Once this step has been completed, use keyword research to find relevant search terms – these should ideally be broad enough so as to compete against big brands.
Once you’ve identified the keywords that you wish to target, writing cornerstone content becomes much simpler. Utilize tools such as SEMRush for additional keyword ideas before publishing and sharing via social media and email marketing channels.
Make sure your cornerstone content remains evergreen and up-to-date, such as when there’s an emerging trend for beard growing, so as to remain relevant. Furthermore, linking back to it in other posts on your site is also beneficial.

How Can You Make Your Footer More Engaging?

How Can You Make Your Footer More Engaging?

How Can You Maximize Engagement on Your Blog?

An attractive sidebar call-to-action (CTA) in a blog’s sidebar is an effective way of promoting cornerstone content and driving visitors directly toward it. A CTA that resonates with target audiences (for instance an interested buyer would require different CTA than someone looking for information) should also be added; but make sure the target audience needs are considered when designing it – for instance a call-to-action that addresses individual buyer pain points will vary from that which addresses more general interest topics.
Start by conducting keyword research to establish which are most relevant for your niche, then craft an in-depth article covering one of these topics – one which offers value rather than salesy language! Ideally, this should take the form of a long and detailed read that covers everything a reader might want to know about it.
Once your cornerstone article is written, make sure to promote it through social media and link back to it in other articles on your site as soon as you publish it. Listicles or roundups may provide even greater exposure for it, while be sure to update it as necessary – for instance if another post provides more depth on a subject, link back to it from your cornerstone article for maximum internal linking structure benefits.
When selecting a topic for your cornerstone article, be sure to choose something not already extensively covered by other blogs – otherwise, you will struggle with ranking on search results. Conduct some competitive analysis to discover what people are already searching for about it – this will provide insight into what type of article to create and its length.

How Can You Maximize Engagement on Your Blog?

How Can You Maximize Engagement on Your Blog?

Your footer is an ideal spot for creating a call to action. Here, visitors can be directed to other pages on your site while also being encouraged to share content on social media. Your call-to-action could be anything you choose; but one recommended action includes linking back to your blog and the name of your company – this will increase its visibility on search engines and ensure more readers.
Cornerstone articles are in-depth blog posts that address one key topic and answer all the queries your target audience might have about it. For example, if your niche is jam making then an ultimate guide covering every facet could prove extremely helpful as it targets multiple keywords at once. SEO benefits also play an important role when writing cornerstone pieces; long form content targeting one keyword tends to outshone more traditional approaches such as writing short blogs.
Before creating any cornerstone content, it’s essential to do your research and identify relevant keywords – using tools like my Keyword Research Calculator can make this task much simpler! Upon selecting keywords for an article, use them throughout writing the piece ensuring an easy reading experience by including headings and an index at its beginning.
Once you have created an outstanding piece of cornerstone content, be sure to link to it from your homepage. This will act as an accessible way for visitors to navigate directly to all of the most crucial areas on your site; Moz does this successfully with their Beginner’s Guide to SEO which they promote on their homepage and generates significant traffic, links, and leads for them.

Can You Maximize Engagement with a Footer CTA?

Can You Maximize Engagement with a Footer CTA?

Please share this post with your friends, family, or business associates who run website blogs.