Unleashing the Power Of Email Lists Through Content Curation
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Curated content can help increase website traffic, generate leads, and build brand recognition while simultaneously repurposing it for multiple distribution channels.
Start searching for the ideal curation pieces by subscribing to industry newsletters and websites, then setting alerts for specific topics or sources.
Table Of Contents
Curating content is a highly efficient and low-cost way of engaging your target audience and increasing brand authority within an industry.
Curated content comes from various sources, such as social media posts, news aggregator websites, and blogs. It may include text, video, audio, and images.
Curated content should be useful and relevant to your target audience; additionally, it should contain an engaging undertone that resonates with readers or viewers. As part of an ideal strategy for curating online and social media posts, around 20% should consist of curated posts.
Content curation can be an invaluable marketing strategy that can help build backlinks and increase organic search rankings for your website. But to reap its full benefits effectively, it’s essential that you know how to implement this plan successfully.
At first, it is necessary to assemble a list of reliable content sources. These should include places that regularly post fresh posts with clear information regarding who runs them and who is trusted in their industry.
After this is accomplished, it’s time to gather articles and other content from these sources. This could involve something as straightforward as searching Google or even reaching out directly to the author of an article you like in order to ask them if they would mind sharing it with your audience.
If you are marketing to health or wellness brands, for instance, articles from medical journals or local magazines often provide stories that not only engage your target audience but may surprise them as well.
One way to quickly find content curated to your audience is by subscribing to email newsletters from other brands in your niche. This way, you’ll always be aware of new information that could interest them and your target market.
When curating content for your website, it’s best to mix native and in-depth pieces together. For instance, posting an article about an important study relevant to your business might work well, or providing opinions about a new education law may also add value.
Curated content is an effective way for brands to express themselves on social media. Sharing posts from reputable sources gives your content a fresh perspective and adds extra value for followers – an essential ingredient for building relationships and showing thought leadership within an industry. Plus, curating allows you to take a step back and evaluate what would best serve your audience!
Content curation on social media is an easy and efficient way to fill your calendar with high-quality, relevant material without spending too much time or money creating original pieces yourself.
Before publishing content, be sure to gather as many different resources for inspiration as possible – blog posts, YouTube shorts, TikTok videos, and IG reels are just a few examples of sources you should draw from.
When curating content for social media sharing, it is vital to select only high-quality and relevant information that your target audience will find useful and interesting. Furthermore, reading over every piece before publishing is paramount for effective sharing on social media platforms.
One effective way to avoid plagiarizing someone else’s content without their knowledge or approval is by including proper attribution and linking back to its original article or video source. This lets readers easily locate its source – essential for SEO!
Reducing the chance that you pass off curated content as your own is easy if you tag its source website or publication, which allows your followers to easily identify its original author and engage them directly.
As well as tagging the source of content, adding a hashtag makes it easier for people to follow and discover further related material in the future.
If you share a lot of curated content across your social media channels, it can be beneficial to compile a swipe file that will allow for quick and easy reuse in the future. This can be achieved via social media management tools or email marketing platforms such as Mailchimp.
Content curation through email lists can be an excellent way to connect with both new and existing customers. Since an average person receives 120 emails daily, having a consistent schedule of content to deliver can keep subscribers engaged and interested.
Curated content also helps build brand trust and loyalty among your target customer base. In today’s market, customer relationships transcend product so when creating your content strategy, it is critical that you think beyond your products and features when creating it.
Curating content can save time and create more engaging material while being time-efficient. However, you must ensure that whatever is published satisfies the needs and interests of your target audience.
Be sure to acknowledge your sources whenever reusing their content in newsletters or on social media – this will protect your brand from accusations of plagiarism or theft and ensure no allegations arise against it.
Diversify the sources you curate from, as some brands can risk becoming echo chambers if they rely on only one source for curating content. Doing this may cause your audience to believe your brand is trying to promote other companies at the expense of its own – something that can damage its reputation and lead to trust erosion.
Curation offers another advantage by speeding up the content creation process and saving digital marketers time and resources by finding relevant pieces faster than creating their own daily. Curators provide another resourceful solution for busy digital marketers who lack time or resources to devote to daily content creation themselves.
Likewise, if you want to provide tips for marketing to young people, compile a roundup of the best advice from other experts and bloggers and send this content along with links back to its source and brief descriptions about why it will benefit readers.
There are various tools that will assist in finding great content to curate, including Flipboard. This tool uses search queries and filters the results according to keywords, authors, hashtags, and more. ContentStudio also offers recommendations.
Content curation newsletters are an effective way to build authority and build brand recognition within an industry. Furthermore, these newsletters help your brand stand out by providing readers with a selection of high-quality articles regarding said industry.
Publishing curated newsletters can be a rewarding and enjoyable experience, but you must spend some time carefully planning out your strategy. Begin by outlining your goals, objectives, and audience for this newsletter so you can decide what type of content will be included as well as when to send out emails with it.
Keep in mind that too much content could overwhelm your audience, so prioritize providing relevant and valuable information that can boost open rates, click-through rates, and conversions.
Once you know exactly what content to include in your newsletter, the next step should be sourcing high-quality sources, which you can do by searching Google, BuzzSumo, or content curation tools.
At its core, the content in your newsletter must reflect your business’s mission and values if you hope to build an email list and establish thought leadership in your field.
Consideration must also be given to the fact that not everyone will find your curated content interesting in order to drive sales effectively; for example, it may be beneficial if different subscribers receive tailored offers through your content marketing strategies.
Add user-generated content, such as reviews or testimonials, to your curated newsletter for added conversion rates. While it might seem counterintuitive, user reviews and testimonials can be effective strategies for increasing conversion rates.
Finally, your newsletter must be easy and engaging for readers to navigate and digest. Achieve this by designing it according to the needs of your target audience using tools such as Campaign Monitor. Once completed, test it on both desktops and mobile devices before sending it out.
Curated newsletters can be an excellent way to attract new customers while engaging with existing ones. By sharing new ideas, news, and trends with your subscribers, curated newsletters offer an opportunity to build their trust in your brand and increase its success.
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