Unlocking Website Blog Success: Attracting Unaware Prospects
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Explore your competition’s blogs in order to assess their structure and tone, identifying whether or not they could be competitors (based on audience, niche, and specific slant).
At this stage, your prospect may be searching for solutions to their issue but hasn’t found one that fits their situation perfectly. By providing a copy that addresses their questions during this research phase, you can assist them.
Table Of Contents
- Are You Missing Out on Engaging Your Audience with This Simple Article Writing Technique?
- Are You Providing the Right Solutions for Your Unaware Prospects?
- Where Can You Find Valuable Resources for Your Website Blog?
- Can Real-Life Examples Persuade Your Website’s Problem Unaware Visitors?
- Are Real-Life Success Stories the Key to Converting Unaware Prospects?
- Are You Addressing Your Audience’s Top Concerns? Discover the Power of a FAQs List
- Have You Heard These Real-Life Examples of How Our Product Solves Problems?
- Where Can You Find Valuable Resources for Writing Articles on Your Website?
Reaching prospects who already understand their problem is ideal, but that may not always be possible. One solution to reach such leads is creating a list of Google searches your prospect may make and using long-tail keywords to answer these queries using blog posts that address these inquiries directly – this will alert them of their condition while simultaneously showing them that your product can provide solutions.
If you can bring your prospects into the problem awareness stage, they’ll begin researching solutions on websites like Quora and forums – this is where case studies, success stories, and testimonials become very effective in showing them why your product or service is the ideal solution to their issue.
Once you have addressed prospects at the lowest three levels of awareness, it’s time to transition into the Most Aware stage. Here, you will find prospects searching for specific brand or product names ready to purchase; your job now is to convince them that you are their ideal solution.
Problem Unaware prospects don’t recognize they need your product, so marketing copy that emphasizes empathy and emotion should be used to introduce their problem and introduce your solution.
At this stage, prospects become Problem Aware and understand why they need your product or service. At this point, they begin searching for solutions such as products and services available; social media ads targeting keywords describing their problem could also prove helpful here.
As a result, you can create content that explains the benefits and outlines how your product will help solve their problem. You could also list alternatives to your product in search engines; if your product is golf clubs and you want to target Problem audiences, write blog posts discussing different clubs available while listing them out in your article.
To reach the unaware, write content that addresses an issue your audience faces while not directly advertising your product or service. Such posts could appear on social media channels or a blog post dedicated to discussing this common concern among your target demographic – for example, if you sell isotonic drinks, you could write an article addressing electrolyte imbalance that athletes experience or muscle cramping post-workout – in addition to optimizing it with relevant keywords.
Once a prospect becomes aware of their problems, they begin researching potential solutions. At this stage, it’s essential that your marketing material demonstrates your unique selling points by creating content highlighting how superior your product or service is compared to competitors’ offerings – for instance, creating case studies, animated video explainers, or lists of resources will do nicely at showing this point of comparison. You should also add a time-sensitive discount or offer, as this will encourage prospects to act immediately and purchase!
At this stage, a prospect has identified an issue they need help solving and is actively searching on Google for ways to find a solution. Content that shows your product can provide this solution is key – success stories, influencer reviews, case studies, and testimonials are all excellent ways of engaging potential clients here. To best reach these visitors, it may also help to target specific keywords to your product (e.g., cycling isotonic drinks) to help guide them toward your site when searching.
One way to reach this audience effectively is through creating a campaign that targets individuals with similar problems to your prospect and shows how you can help them overcome them – which legendary copywriter Claude Hopkins did for toothpaste.
Blog articles can effectively address each of the lowest awareness levels: Completely Unaware, Problem Aware, and Solution Aware. As prospects move through these stages, they will begin to recognize your product as one of their solutions – eventually, they may even be ready to buy! At this point, an e-commerce website comes into its own!
Claude Hopkins, the legendary copywriter, understood the importance of meeting prospects where they are on their awareness journey. To do this effectively, it’s key to identify their pain points and desires for solutions – at this stage, content that displays real-life stories or anecdotes can help here – for instance, if you are an accountant targeting small local businesses, share an anecdote about a business owner who made errors when filing their taxes and experienced significant fines from Canada Revenue Agency can work well.
Once a prospect becomes aware of their problems, they’ll start looking online for solutions. At this stage, it is key to show how your product outshines competitors through content such as case studies, success stories, influencer reviews, and case-study-type articles that show its advantages over competing offerings in the market. Case-studies, success stories, or influencer reviews demonstrate to prospects that you understand their issues and can offer solutions; it can also influence them into choosing your product over others – this type of material shows prospects you care enough about their problems to offer them solutions; additionally, articles that explain how to use your product can also help drive this audience engagement!
An effective FAQ page is an invaluable piece of content designed to address customer inquiries and ease their worries. Crafting effective responses that align with your brand requires drawing upon policies, processes, and missions from across your business and tapping into all available knowledge to provide clear and thorough responses in a manner consistent with its voice and tone.
Making such pages takes time and consideration, but they can be an invaluable way to reach customers at three of the lowest awareness levels. Meditation app Headspace’s FAQ page begins with a clear search bar and categorizes 13 groups for easy browsing; links within those groups connect directly to individual questions for visitors who may want further details or assistance in finding what they’re searching for.
Wandering Bear, a cold-brew coffee retailer, incorporates humor into its FAQ pages by answering each query in an entertaining yet informative and comprehensive way. This approach can be invaluable when dealing with frustrated customers searching online for solutions to their problems; ultimately, it can also help distinguish you from competitors by positioning you as the expert on resolving these problems for them.
As soon as a prospect transitions from Completely Unaware to Problem Aware, they begin searching for ways to solve their issue. When this occurs, they begin researching products online before potentially discovering yours. At this stage, you must show why your solution is superior – at which time case studies, success stories, testimonials, and influencer reviews become very effective in pushing prospects towards your product and explaining why it outshines its competition. ProfitWell uses such content extensively in this manner – these forms of messaging help push prospects toward their product while simultaneously explaining why their product stands apart from its competition – something ProfitWell does effectively when marketing their products while explaining why theirs is better.
Creating marketing copy that resonates with each awareness level can be difficult, particularly when targeting unaware audiences. But there are various effective methods available to you when reaching these audiences without resorting to hard selling tactics, such as creating listicles that highlight similar situations from their lives with those they’re currently facing (like Grammarly did), thought leadership posts to establish expertise on specific subjects, or video ads like TikTok and YouTube which tell the story about your product or service.
Finding topics for your blog can often be as easy as simply browsing the articles written by competitors. Aim to create content that covers subjects searched for by prospects at least three awareness levels deep.
Use search engine tools like Ahrefs or Google Trends to see the most commonly searched-for terms related to your product or service, then compile a list of words and phrases you want to target with blog posts.
Writing articles about the problems your product or service addresses is another great way to market yourself as an expert in your industry. For instance, if your company sells fitness products, creating articles about electrolyte imbalance or stress as common issues facing fitness enthusiasts would make an excellent “problem aware” article – these so-called “problem aware” copies focus on the problem before developing a desire for your solution – your solution. You might also incorporate multimedia such as images, videos, polls, or audio into these pieces for increased interactive engagement and search engine optimization (SEO). By keeping articles short and concise – your content won’t overwhelm readers and will allow readers to digest it easily without feeling intimidated!
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