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Maximizing Your Website Articles: Tips for Reaching Your Audience

By Tom Seest

Are You Reaching Your Blog Audience?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Not-yet-aware prospects require significant work to bring into the fold. This includes running retargeting ads and creating blog content that showcases their needs/pain points while explaining why your product can provide solutions.
Example: If you sell mattresses, write a blog post detailing how to select an ideal mattress – this will attract those aware of pain/problem areas and position you as the go-to resource for information on buying the best option for them.

Are You Reaching Your Blog Audience?

Are You Reaching Your Blog Audience?

Who is Your Audience? Crafting Articles That Resonate

As the primary consideration when writing for your audience, remember they want to feel that you understand their needs and the challenges they face. By producing content to help these readers overcome those hurdles and build trust between yourself and readers, sharing such articles across social networks increases visibility and potential leads.
To identify which topics your audience wants to read about, start by understanding their challenges and how your products can assist in solving them. Next, research what topics your competitors frequently cover on their blogs. Using this information, you can come up with a list of blog post topic ideas that align with both company goals and your audience’s interests.
Once you have decided which topics to cover, focus on creating informative and useful articles that demonstrate thought leadership while offering solutions. Feel free to add personality or even humor if appropriate for the post; just ensure every post addresses a relevant challenge faced by readers.
An appealing headline and eye-catching synopsis will draw readers in while keeping their interest as they read your article. Paragraphs should be short to avoid overwhelming readers; however, you shouldn’t hesitate to add more text if necessary to make your point clearly and persuasively. Although long paragraphs with lots of vocabulary might show your expertise, studies have demonstrated that most readers lose interest after only reading several sentences, so make this consideration when crafting copy for publication.

Who is Your Audience? Crafting Articles That Resonate

Who is Your Audience? Crafting Articles That Resonate

Are You Solving the Right Problems for Your Website’s Unaware Prospects?

If you want your blog articles to perform successfully, they must resonate with and motivate your target audience to take action. In order to do this successfully, first understand who the personas of your target audience are as well as any issues that they are encountering, and then find solutions to address these challenges.
Personal anecdotes and analogies can make your writing more relatable and engaging for readers, but be careful not to overuse them – otherwise, you risk alienating readers or making your article seem too salesy.
Select keywords most relevant to your audience when creating the title and meta description for your article, using tools like Answer the Public, Ubersuggest, or Google Keyword Planner for research.
Search Engine Results Pages (SERPs) give priority to articles that include specific keywords in their header and meta descriptions, so to increase their visibility, use them throughout your article’s body text as well as in URL, image alt text, and in other related pages on your site. This way, more users will come across it when browsing SERPs.
Your article should guide your target audience towards informed purchasing decisions by addressing their problems and then introducing them to solutions provided by your products. For instance, if you sell isotonic drinks, you could address electrolyte imbalance by writing an article that discusses how exercise or sports help reduce stress while providing energy.
Apart from blog articles, your content should include various forms that attract prospects at various awareness levels. A “how to” video is an ideal way to reach completely unaware and problem-aware prospects, while product comparison videos offer great solutions for product-aware prospects.

Are You Solving the Right Problems for Your Website's Unaware Prospects?

Are You Solving the Right Problems for Your Website’s Unaware Prospects?

Are You Missing Out on Engaging Solution Unaware Prospects?

To attract prospects at lower levels of awareness, it’s essential that you offer educational content that helps them to understand both their problem and potential solutions. Such material could include how-to articles, an overview of problems your product solves, or even curated lists of resources to assist them in meeting challenges head-on.
To reach this audience, begin by researching keywords people search when looking for information about your industry and the problems they are experiencing. A tool such as Keywords Everywhere makes this easy – then use that knowledge to write content for your blog. Alternatively, search your personal experience or conversations with colleagues for topics to use when crafting blog posts that address this audience. Once you have an outline for potential posts to include in, start crafting your post while remembering to cite sources rather than using sales-oriented language when writing.
Your blog post should also include a call-to-action, such as linking back to another article on your site or encouraging readers to sign up for marketing communications – an essential step for taking them from the Awareness Stage to the Interest Stage of your sales funnel.
As soon as you transition from writing for Prospects who are Not Yet Aware to Prospects Who are More Aware, your focus shifts toward providing more specific details about your solution and how it can help them meet their goals. Content at this stage might include case studies, white papers, third-party reviews, or product comparisons – making your content even more compelling by including personal anecdotes or humor to demonstrate the human aspect of your business.

Are You Missing Out on Engaging Solution Unaware Prospects?

Are You Missing Out on Engaging Solution Unaware Prospects?

Can You Win Over Solution Unaware Prospects with Your Writing?

Before writing a single word, it’s essential that you decide the topic of the article. Your topic must resonate with both your target audience and expertise as well as the search intent of people searching on Google for this type of information. To determine this, conduct research and brainstorm to determine what topics will draw in viewers while uncovering which keywords people are searching on when looking for information related to those topics.
As an expert in your niche field, if you use blog posts to educate the masses and provide valuable insight they had not previously known before. Incorporating an infographic or video will further illustrate your point and share valuable tips; additionally, you can even add personal touches by telling stories to engage and capture readers’ interest.
Newsjack posts can be an excellent way to demonstrate your authority within an industry and position yourself as a reliable source. If your niche is home decor and interior design, for instance, publishing blog posts about new apps available specifically to interior designers demonstrates your consideration of their needs while providing reliable information that keeps them informed on developments within that area.
At this stage, prospects are aware that your product can help solve their problem; they just don’t know which solution would be the most appropriate for them. You can assist your prospects by creating content that compares products, provides pros/cons of various options, or describes current trends – this type of information helps build up trust between yourself and them and encourages further inquiries about you from them.

Can You Win Over Solution Unaware Prospects with Your Writing?

Can You Win Over Solution Unaware Prospects with Your Writing?

Can Your Writing Inspire and Connect with Solution Unaware Prospects?

Inspirational writing requires finding ways to reach your audience emotionally, such as highlighting the “why” behind your product or service or telling a personal anecdote or story to inspire readers. People respond well to stories they can relate to; using personal narratives may generate interest in your company and generate leads.
One great source of motivation can be to share your opinions on any current trends that affect your industry or business, whether social media fads, changes in workplace policy, or workplace alterations. Make an effort to be original when discussing these new fads – your views could pique users’ interests!
If you find yourself struggling for inspiration when writing articles, seek new methods of creating articles. One such technique is brainstorming or auto-writing – these strategies enable writers to generate article ideas more efficiently by free-writing without thinking. Both techniques can help generate creative solutions individually or as a group.
Consider conducting an audit of which articles on your blog attract the highest levels of traffic and engagement and which pages receive the most clicks to determine which formats to utilize for future content creation. A video explainer could be ideal for solution-unaware prospects, while case studies and comparison charts could appeal to Product Aware prospects. Tailoring content specifically to meet audience interests will make for greater success!

Can Your Writing Inspire and Connect with Solution Unaware Prospects?

Can Your Writing Inspire and Connect with Solution Unaware Prospects?

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