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Boost Your Local Seo: Dominate with Review Gap Analysis

By Tom Seest

Can A Gap Analysis Help Unlock Local SEO Success For A Website?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Searches of “near me” have increased 130% year over year from 2014 to 2015. Local search includes many criteria designed to provide people looking for something nearby with relevant results from Google.
Google takes into account two aspects: prominence (how well-known you are in your community), and relevance (the keywords people search).

Can A Gap Analysis Help Unlock Local SEO Success For A Website?

Can A Gap Analysis Help Unlock Local SEO Success For A Website?

Can A Review and Ratings Gap Analysis Increase Local SEO Success?

Google uses reviews and ratings as one factor when ranking local businesses, yet not many people realize the content of those reviews is also an important element when ranking results. Google uses reviews as a means of understanding what services your business offers as well as how well those services are executed – two criteria it considers when ranking local results.
Even though reviews on major data aggregators such as Yelp and Facebook can help boost your rankings, encouraging customers to leave reviews on third-party websites (such as Yelp or Facebook ) can provide even greater benefit by providing more accurate measurements of how well your business serves its audience.
Create your own gap analysis as simply or as in-depth as you like, depending on your desired goals. Some issues have straightforward solutions such as improving customer service to reach a certain satisfaction percentage; other gaps, like brand recognition issues, may require more creative thought but remain easily measurable.
Once a company has identified both their current state and future vision, it’s time to find solutions to bridge that gap. This step is often the hardest aspect of gap analysis as organizations must find ways to make improvements without creating more harm than good; for instance, in order to enhance customer service they may have to introduce training programs or processes which could cause employees to feel overwhelmed or discouraged.
Implementation should always be followed up with an assessment of its outcomes, to assess their success or failure. In an ideal world, changes made should close any gaps that remain and bring the company closer to its desired future state. But even if changes don’t fully close gaps immediately, they can serve as important first steps toward this end goal, acting as benchmarks against which future results can be measured.

Can A Review and Ratings Gap Analysis Increase Local SEO Success?

Can A Review and Ratings Gap Analysis Increase Local SEO Success?

Are You Using the Right Keywords for Local SEO Success?

Local SEO differs significantly from traditional search engine optimization in terms of its approach, with keyword research one of the cornerstones to success. Traditional keywords tend to focus on broad search terms (like “hardware store” or “DIY”) whereas local keyword research narrows your target audience down and helps reach the right people more directly.
One key difference between local and traditional keyword research is the need to select terms relevant to your company and reflect its products or services. While it can be tricky finding these relevant words, tools like Google Keyword Planner or Moz Local may provide useful assistance when beginning this search process.
Once you’ve identified potential keywords, it’s essential to analyze and prioritize them so as to focus your efforts on those which provide the greatest benefit to your business. It may be worthwhile researching competitor websites and online profiles for keywords they target as this may give you ideas for new words to add into your own strategy.
Similar to traditional search engine optimization, local SEO depends on various elements such as website content, reviews and citations; in addition, local searches require consideration of unique aspects such as relevance of keywords used and proximity of users in addition to prominence within an area.
Search engines continue to advance, making local SEO an ever more important investment for businesses. Not only will investing in local SEO improve visibility in local search results, but it will also allow them to compete against competitors who invest less time or money into their SEO campaigns – ultimately leading to more customers and increased return for your investment! Are you ready to get started? Start here.

Are You Using the Right Keywords for Local SEO Success?

Are You Using the Right Keywords for Local SEO Success?

Is Your Content Marketing Strategy Boosting Your Local SEO Results?

Local SEO is an integral component of any successful business’s marketing plan, from optimizing websites for specific local keywords identified to producing quality local content which targets these same potential customers. Writing high-quality local copy requires a unique strategy distinct from traditional keyword research methods.
Customers today expect businesses online to provide them with customized local information when searching for businesses online, so take the time to write blogs and other articles with detailed local details that appeal to your target audience. Including keywords related to the locality in your content may help it rank for search results more quickly.
An important part of creating a quality local SEO content strategy is paying attention to customer reviews and ratings. Studies show that customers trust reviews just as much as personal recommendations; indeed 72% of buyers read them before making their purchasing decisions! Moreover, Google takes into account how many positive reviews a business has when ranking it locally SEO rankings.
This means if a competitor of yours has more positive reviews than you do, this could impact negatively on local SERP rankings. Furthermore, you should ask current customers to leave reviews about their experience with your business – this will both boost ratings and encourage others to leave reviews themselves.
At the forefront of any successful local SEO content strategy is social media presence. When crafting a local SEO content strategy, one important aspect to keep in mind is optimizing Facebook, Twitter, Instagram and other platforms for local search. This should include making sure that business name, address and phone number appear correctly across each profile as well as linking back to your website from these accounts.
Remember to submit your website to local directories and authoritative sources of information in order to enhance its visibility in local search engine results pages (SERPs) and increase the chances of reaching more customers.

Is Your Content Marketing Strategy Boosting Your Local SEO Results?

Is Your Content Marketing Strategy Boosting Your Local SEO Results?

One of the key components of local SEO is building quality backlinks. However, it’s important to keep in mind that not all backlinks are equal; many small businesses fall prey to chasing low-quality links that actually harm their local search rankings rather than helping improve them.
Focusing on building high-quality backlinks from sites relevant to your niche is the best strategy. To do this, utilize tools like Ahrefs or Majestic to examine the backlink profiles of competitors – this will show what types of websites link back and provide opportunities for link building.
Once you know which types of links your competitors possess, you can contact those websites to try to secure backlinks of your own. Depending on your type of business, this could include reaching out to local news outlets or businesses with similar audiences to yours; for instance if you operate in insurance you could reach out to motorcycle repair shops that specialize in injured people as possible partners.
Explore unlinked brand mentions on competitors’ websites as a potential way of finding local link-building opportunities, as this will reveal numerous unlocked brand mentions that could lead to potential link building opportunities, as well as any competitors that may still not have secured their brand mentions yet.
As part of your content strategy, contact local companies and offer to write guest posts or create other forms of content for them – this is an effective way of earning high-quality links from local websites while driving new visitors towards your business.
Local search is a challenging endeavor that takes dedication, time, and hard work to succeed. But the rewards can be significant. By following the tips in this article, you can boost your local search rankings and drive more targeted referral traffic to your website. Need help implementing them? Reach out to Loopex Digital, and we can show you how we can boost your business ranking higher!

Is Your Local SEO Strategy Missing the Key Ingredient of Link Building?

Is Your Local SEO Strategy Missing the Key Ingredient of Link Building?

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