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Boost Your Business with Botify & Technical SEO

By Tom Seest

Can Botify Help Your Business Leverage Technical SEO?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Utilizing technical SEO to maximize the potential of search engine optimization can make a major impact on your business. It helps you achieve top rankings for pages, resulting in increased website traffic and income generation.
Organic search is often a significant portion of enterprises’ overall marketing budgets. But to truly maximize the return on your SEO investments, you need an integrated approach that blends on-page, off-page, and technical tactics for optimal success.

Can Botify Help Your Business Leverage Technical SEO?

Can Botify Help Your Business Leverage Technical SEO?

Unlock the Benefits of Botify for Your Business?

Botify can crawl your website and help identify any issues that may be lurking beneath the surface. Whether they’re server errors, broken links, or other technical difficulties, taking action now to address them faster will yield better results.
Crawling your site can also help you identify which pages have been visited by Google so that you can direct their attention to other important ones. Doing this ensures that visitors receive relevant and trustworthy content.
Additionally, it allows you to identify duplicate content and 404 pages so you can fix them and boost rankings. For instance, using a 301 redirect for each variation of your domain will direct them all to one page on your website.
Botify’s Log Analyzer can be useful to identify and filter pages that have been crawled but not indexed, enabling you to quickly identify where these documents are not being included in Google’s index.
It is essential to recognize that Google has a limited budget and only has so many pages they can crawl. Therefore, prioritize optimizing the load times for your most strategic pages to minimize crawl waste and achieve optimal crawl speed. Doing this can help keep the average load time below 500ms for critical pages.

Unlock the Benefits of Botify for Your Business?

Unlock the Benefits of Botify for Your Business?

Botify offers several useful tools to assist with a technical SEO audit, such as one that can detect broken links, identify duplicate content, and generate an XML sitemap. Plus, its sleek app allows for custom reports and benchmarking capabilities.
Utilizing the right tool for the job can save time and money in the long run, particularly when it comes to search engine optimization (SEO) strategies. Not only does this give you insight into what’s working and not working on your website, but these kinds of instruments may also enable new opportunities to arise.
To maximize the success of your efforts, you need a comprehensive set of tools to cover all bases. One effective way to do this is by creating an SEO strategy that aligns with your business goals and objectives.
No doubt, a strong technical SEO strategy will improve your site’s rankings. Starting the process is important, but ensuring all strategies are supported by reliable data can be challenging. To do so, utilize tools such as Google’s own Search Console or Botify’s comprehensive suite of features to maximize these efforts.

Discover How Broken Links Impact Technical SEO for Business

Discover How Broken Links Impact Technical SEO for Business

Discover How Duplicate Content Can Impact Your Business

Duplicate content is a common issue on websites, but it can also be created accidentally due to URL variations, click tracking, analytics code, session IDs, or print-friendly versions of pages.
Thankfully, Botify can help identify duplicate content on your website using its “Similarities/Duplicates” report. This task is straightforward, and it ensures your website adheres to search engine best practices.
If you find that much of your content is being duplicated across multiple pages, consider using hreflang tags to indicate which versions should be indexed for each country. Doing this will enable Google to accurately understand each page’s correct content and rank it appropriately.
Once you’ve identified which content needs restructuring, it’s time to implement your changes. There are various options for correcting this problem, such as canonicalizing, deleting, or 301 redirecting duplicate content.
Recognizing duplicated pages is essential, but even more crucial is taking steps to address them and guarantee they comply with search engine best practices. Doing this will optimize your website’s performance in search engines and drive valuable traffic towards your business.

Discover How Duplicate Content Can Impact Your Business

Discover How Duplicate Content Can Impact Your Business

Find Out How Technical SEO Can Fix Broken Images

Broken links on websites, as well as broken images, irritate end-users and can have an adverse effect on search rankings. Therefore, businesses must ensure their websites or apps are functioning properly to avoid such issues in the future.
When a user clicks an image on the website, a request is sent to the server. Upon processing this request, the server returns a three-digit code known as an HTTP status code to the browser.
If the HTTP status code is 200, then the request is successful, and the image is intact. On the other hand, if it’s 404, then it indicates that the image has been damaged beyond repair.
The logic used by the Selenium web driver for locating broken images depends on how they are fetched from the server. For instance, if a site uses an absolute path in its src> attribute of an IMG tag, then it will be simpler to detect broken images.
If the server does not reply within a certain time frame, images will not appear on the page. In such cases, 301 redirects should be done for any images contained within URLs.

Find Out How Technical SEO Can Fix Broken Images

Find Out How Technical SEO Can Fix Broken Images

Unlock the Power of Canonical Tags for Your Business?

Canonical tags enable search engines to distinguish duplicate content and prioritize indexing your preferred pages. Not only do these save your crawl budget, but they also protect your site from duplication issues by directing search engines to the primary version of each page.
Canonical tags aren’t always necessary, but they can be beneficial when you have multiple versions of content accessible through various URLs. However, ensure they’re implemented correctly for maximum effectiveness.
To verify canonical tags on a website, use either Screaming Frog or another web scraping tool of your choice. Make sure the tag is located correctly – if it’s within the head element, all is well.
If the tag is located outside the standard range, there’s likely an issue. Often, this is caused by plugin errors and should be rectified immediately.
Canonical tags are an effective tool to bind link equity and provide bots with context about a page. However, they may not be suitable for sites with multiple pages that differ significantly from one another.

Unlock the Power of Canonical Tags for Your Business?

Unlock the Power of Canonical Tags for Your Business?

Unlock the Benefits of Schema Markup?

Schema is an element of metadata that search engines use to better comprehend the contents of a page and, consequently, allow them to rank results more accurately.
Schemas are an essential element of SEO, as they make your page more noticeable on SERPs and boost click-through rates. With schema, you can add ratings, reviews, and other pertinent details that can make your page stand out from competitors.
If you want to begin using schema markup on your web pages, Google offers a handy tool that will assist in the coding process: Structured Data Markup Helper. It’s an ideal place for beginners.
To add markup to your webpage, first enter the URL or HTML code into the tool and then choose which type of markup you would like. After selecting your preferred schema type, the tool will generate code that can be copied and pasted onto your site.
Schema is an ever-evolving process, so it’s essential to stay abreast of any modifications on your site. This can be done by keeping an eye on Google’s documentation and the “What’s new” page for updates.

Unlock the Benefits of Schema Markup?

Unlock the Benefits of Schema Markup?

Unlock the Power of Alt Text: What Can It Do for Your Business?

Add alt text to images on your site so people who can’t view them will understand what the image is and search engines can better comprehend its topic. Furthermore, adding alt text can improve page load time for visitors on mobile devices and help searchers navigate more efficiently through your website.
When adding alt text for images, it is essential that it is descriptive and specific to the subject matter. Your words should convey what is happening in the photo – for instance, who is in it or their location.
Furthermore, alternative text should be written in a clear and understandable manner for visually impaired readers. That is why it’s beneficial to read your web pages aloud and ask yourself, “is this how I would describe this photo to a blind friend?
If the alt text for an image on your page is inadequate, it could create issues for those using assistive technologies (like screen readers) or mobile users on the internet who often opt not to see images. If an image is essential to page functionality or must remain on display, make sure it has appropriate alt text!

Unlock the Power of Alt Text: What Can It Do for Your Business?

Unlock the Power of Alt Text: What Can It Do for Your Business?

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