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Content Curation: the Key to Blog Success

By Tom Seest

Can Content Curation Help Your Blog Grow?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Curation is an effective way of providing your audience with unexpected content they might otherwise miss, helping you build emotional connections and establish trust with their target market.
However, before beginning curating, it is essential that you are knowledgeable of how best to go about doing so. Here are a few key pointers.

Can Content Curation Help Your Blog Grow?

Can Content Curation Help Your Blog Grow?

What Topics Should You Pick For Your Blog?

As you embark upon content curation, be mindful of selecting topics for sharing. Don’t risk boring or alienating your target audience or losing relevance for your business by sharing non-related or duplicated pieces. Moreover, ensure your curated pieces stand out and stand out; this will build trust while creating a good reputation and establishing yourself as an industry expert.
Keep track of what your competitors, suppliers, and customers are posting online – this will enable you to see what works and what doesn’t and may even reveal new business opportunities that could benefit your organization.
By understanding your audience and their information needs, as well as preferred formats, this research will also enable you to craft your marketing strategy better.
Implement a social mentions or brand monitoring tool to stay abreast of what your competitors and customers are posting online, as this will notify you when their brand or products have been featured in any form of media, increasing its visibility.
Once you’ve created some pieces of content, share them online to increase social media traffic and build relationships within your industry.
If you’re uncertain which content your audience wants, create a list of topics. This will allow you to identify which are most pertinent to their needs and ensure they’re prioritized when curating content.
Once your list of sources is created, begin curating content using them. Use Google or another search engine to quickly identify sites relevant to your business and then monitor these sources on a regular basis to see what they’re writing about.
Also, keep an eye out in your email inbox for articles you could share on your website, such as interesting quotes important upcoming events, or other relevant updates.
By doing this, you’ll ensure you only share content that’s pertinent to your business and save both time and resources by not spreading yourself too thinly.

What Topics Should You Pick For Your Blog?

What Topics Should You Pick For Your Blog?

Where Can You Find Content for Curation?

As soon as you’re ready to curate content for your blog, the first step should be creating a source list. This will allow you to narrow your choices down while providing you with content most appropriate for your target audience.
Step two is creating a schedule for curating and posting your content, which will enable you to plan out all posts across social media platforms, your blog, and newsletters so that every piece of shared material reaps maximum benefit.
Curated content can help build brand credibility by demonstrating your expertise in an entertaining way. Plus, it allows you to address audience queries with authoritative knowledge that shows they know what they’re talking about!
Curation strategies can also help build relationships in your industry by sharing content created by others on your website, social media accounts, or any other form of digital media. By showing our appreciation for their efforts by sharing it publicly on these channels, we show our gratitude.
Crediting original creators when curating content is also key for search engines to easily identify it and increase rankings in turn.
There are various methods you can take to do this, such as linking or summarizing the original article. Not only will this improve your search engine results page rankings, but it’ll also add value and make the curated content even more worthwhile for your audience.
One strategy would be to compose a blog post highlighting all of your best-curated articles on your site, ensuring that readers will only encounter high-quality material on it.
As part of your research process, consider utilizing tools like the Skimm to assist. Established in 2005 and offering a large variety of articles that remain current and interesting, this news aggregator is sure to keep up-to-date.
Content curation may take time and effort, but the effort will pay off in terms of higher-quality posts that rank better on search engines and an engaged blog full of articles useful to your target audience. Establishing sources can take some effort but is worth the time invested as it helps produce higher-quality pieces and increases rankings on search engines. It will also keep up with trends while giving readers something interesting and useful on your site.

Where Can You Find Content for Curation?

Where Can You Find Content for Curation?

Where Can You Find Relevant Content?

Content curation is the practice of selecting, gathering, and sharing relevant information that teaches your target audience something new. Content curation can be an invaluable marketing strategy that improves audience engagement while also cutting social media management time and increasing content visibility online.
When curating content for your audience, it’s essential to rely on reliable sources and avoid clickbait articles that focus on increasing traffic or sales without providing actual value to their readers.
One effective way of finding pertinent content is by reading blogs, websites, and news outlets relevant to your industry. Here, you’ll be exposed to a wide range of ideas related to your field that can give an indication of what topics interest your target audience and vice versa.
Staying current on trending topics within your industry can also keep you abreast of world events, providing insight and providing inspiration for creating content.
One way to remain aware of relevant content is by following influencers in your niche on Twitter and Facebook. Influencers are people with large followings who share relevant posts related to their work, products, or services – an invaluable source of content that you should take the time to follow and engage with!
Curated content on popular sites can also help keep you up-to-date. Many posts include links to further articles covering similar subjects. This is an effective and entertaining way of staying current in your field!
Are you in search of some inspiration? Below are a selection of popular curated content websites.
BuzzFeed is an example of an esteemed and trusted curated website, having been around for over ten years and boasting content that spans the gamut of entertaining, educational, and political.
HubSpot is a widely recognized curated website offering helpful content for marketers and businesses, including how-to guides, product reviews, and original research on various subjects.

Where Can You Find Relevant Content?

Where Can You Find Relevant Content?

How to Make Your Content Curation Unique?

Content curation is the process of collecting, categorizing, and sharing a range of relevant articles and resources on your own website or social media channels for display to your target audience. Curation saves both time and resources while simultaneously offering high-quality, useful content to them.
Curated content can be an excellent way to supplement your social media marketing strategy and add value for your audience, but in order to do this effectively, you must first source appropriate material that meets all the necessary requirements and filter out irrelevant material.
Before sourcing sources, it is key to compile a list of topics relevant to your brand. By doing this, you will know what content will best serve the business and can curate it accordingly.
Once you’ve identified topics of interest to both yourself and your audience, it’s time to source them. There is plenty of content out there available from traditional news sources, local media outlets, solo bloggers, and traditional publishers that you can tap for unique stories your audience will enjoy and connect with.
Avalara, a tax compliance solution provider, recently published an informative list on how each U.S. state handles sales tax on shipping. Their article gives brief yet in-depth details regarding their state laws as well as links to further articles that offer more insight.
Curated content not only helps your audience but can also boost your ranking on search engines like Google. Bruce Clay Inc. conducted a test and discovered that Google gives preferential treatment to curated posts over original posts without added value.
Attract followers by mixing original and curated content in your social media posts, newsletters, and other online channels. A combination of both types will help build trust among your followers, resulting in higher engagement and conversion rates.
An effective curation strategy is an invaluable way to ensure your content keeps adding value to your audience’s experience and helps avoid falling into the habit of recycling old posts or covering similar topics repeatedly.

How to Make Your Content Curation Unique?

How to Make Your Content Curation Unique?

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