We Help you Achieve Your Blogging Dreams by Saving You Time and Resources Through Leveraged, Curated, Relevant Information and News About Website Blogging.

website-bloggers-logo

Unlocking the Power Of Cornerstone Content

By Tom Seest

Can Cornerstone Content Boost Blog Rankings?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Cornerstone articles are comprehensive blog posts about an issue central to your brand identity as a business, written with keywords to improve chances of ranking higher on search engines.
Ahrefs can help you identify potential cornerstone articles by conducting a content gap analysis on existing top-ranking pages, which will demonstrate which keywords they currently rank for.

Can Cornerstone Content Boost Blog Rankings?

Can Cornerstone Content Boost Blog Rankings?

How Can You Find the Best Keywords For Your Blog?

As is true of all website blog content, keyword research should be performed before writing any cornerstone articles on any given topic. Utilizing tools like BiQ’s Content Intelligence will give an in-depth view of your keyword’s performance across the web, such as whether other websites link back to it indicating relevance and authority as well as whether or not it answers someone’s search query.
Once you have your list of keywords in hand, check the search volume and keyword difficulty to assess if your content can rank for them. Aiming for an ideal combination is high search volume with low to medium difficulty, so your article has the best chance of showing up in relevant search results for people searching your topic.
Your cornerstone articles should serve as top-of-funnel content that assists readers by giving them all of the information necessary to solve a problem. This might take the form of step-by-step guides or broad overviews to establish yourself as an authority in your topic area.
Your cornerstone articles should incorporate videos, images, data visualizations, and interactive features whenever possible to add spice and keep readers engaged. Furthermore, these extras may increase the chance that external websites reference your content, helping improve SEO rankings. It would also be wise to regularly link back to cornerstone articles from other content on your site in order to build their internal authority and form a web of links that search engines love.

How Can You Find the Best Keywords For Your Blog?

How Can You Find the Best Keywords For Your Blog?

How does Competitor Research Boost Your Content Strategy?

Before creating cornerstone content, it’s essential to conduct extensive research. Study how your competitors have managed to rank for keywords you are targeting and learn from their strategies; this will help create pieces of text that are more likely to rank high in search results as well as being informative and beneficial for readers.
Make sure that your cornerstone article covers all relevant topics, is well-written, backed up with data and citations from reliable sources, and offers practical takeaways that readers can apply directly to their businesses. Also, add inline click-to-reveal forms or non-intrusive pop-up opt-in forms so visitors can download additional resources or videos.
Alongside keywords, you should also consider the length of your cornerstone article when creating it. It should ideally answer all of the queries your audience may have when searching for information on that subject matter; moreover, longer cornerstone articles tend to rank higher in search results.
Another way of improving cornerstone content is to integrate it with other articles on your site. This can be accomplished by adding internal backlinks between cornerstone articles and posts discussing similar topics; for instance, if your Ultimate Guide to Jam Making needs to rank well in search results, then link it with recipes and articles covering similar subjects.
One of the best ways to determine whether your cornerstone articles are effective is by tracking their metrics with tools like Clicky. The average time spent on each page provides a good indication of whether or not your content is engaging, enabling you to identify which pieces are working and which need work.

How does Competitor Research Boost Your Content Strategy?

How does Competitor Research Boost Your Content Strategy?

Can Your Content Outshine Competitors?

After performing extensive keyword research, your cornerstone articles should be tailored specifically to target their keywords. This means making them longer and more comprehensive than typical blog posts while linking back to other relevant posts on your site – this will help your target keywords rank better in time while strengthening overall search engine optimization (SEO).
Utilize all the tools in your toolkit to optimize content and ensure it contains appropriate keywords, including Yoast SEO’s text link counter and Premium’s internal linking suggestions feature. These will give your cornerstone articles priority over other posts on your site by providing them with enough links needed to rank higher.
Once you’ve created your cornerstone article, the next step should be creating a content cluster. This is accomplished by writing-related blog posts on related subjects that all link back to your cornerstone article. Google will recognize this cluster of blog posts as authoritative sources on that subject matter and prioritize your website over those without as many related posts.
To do this, identify every other post on your site that covers similar content to your cornerstone article. For instance, if you have an Ultimate Guide to Jam Making, browse all other jam recipe articles on your site and include a link back to it in everyone. Google will recognize this effort and reward you by ranking your website higher for competitive keywords.

Can Your Content Outshine Competitors?

Can Your Content Outshine Competitors?

Cornerstone content can help your website blog rank higher by linking back to other articles within it and improving the linking structure of the entire website. Additionally, cornerstone articles can boost organic traffic and lead generation. Focusing on one keyword while writing comprehensive cornerstone pieces can attract natural backlinks from external websites that help gain more traction with search engines.
If you want to target the best keywords for your cornerstone article, conducting some basic SEO research is key. With a keyword research tool in hand, it should be simple to pinpoint those that people are searching for that are most pertinent to your business and create an outline for a cornerstone article with this list of keywords as a basis – this way allowing you to determine what topics and depth will need to be included within its pages.
Once your cornerstone article is ready to publish, start promoting it both on your website and social media. Be sure to use keywords in its title tag in order to maximize visibility in search engine results pages (SERPs). Furthermore, linking back to it from posts discussing related topics on your site will further boost its ranking within SERPs.
Thrive has created an essential article on link-building that is linked to multiple blog posts across their site, giving it added weight in terms of search ranking for “link building.” Furthermore, encouraging other blogs to link back can still improve rankings further.
After your cornerstone article is finished, make sure that it is highly optimized for readability and SEO. This means it should be well-written and contain at least 900 words on its subject matter; additionally, it should be authoritative while remaining free of grammatical and spelling errors.

What Are the Secrets to Successful Link Building?

What Are the Secrets to Successful Link Building?

What Strategies Can You Use to Promote Your Cornerstone Content?

Cornerstone articles help establish your site as an authority in its niche. When your blog becomes trusted by Google searchers, other content on it gains more credence, while Google rankings also improve. These longer blog posts generally cover multiple topics. To maximize rankings for search terms targeted, make sure your cornerstone articles utilize all standard optimization techniques like keyword research, internal linking, and link building.
Start by reviewing the existing content on your website, such as articles that articulate the main ideas behind your brand or business. Next, use my free KEYWORD RESEARCH CALCULATOR to discover keywords that best reflect those concepts; this will show which topics your audience is searching for and their search volume; write a new blog post covering those terms as a comprehensive “ultimate guide” before targeting those search terms with new posts containing an ultimate guide approach on these subjects.
Make this article your best writing and optimize it for SEO, answering every query that someone searching for the topic may have. Link back to it from all relevant blog posts about that subject matter – both within content as well as any footers or sidebars.
Promote your cornerstone content by sharing it on social media and in blogging groups like the Productive Blogging Community. Encourage other blogs and websites to link back, as well as participate in linkies and roundups; ranking well will draw in visitors from other websites while simultaneously increasing organic traffic.

What Strategies Can You Use to Promote Your Cornerstone Content?

What Strategies Can You Use to Promote Your Cornerstone Content?

Please share this post with your friends, family, or business associates who run website blogs.