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Reviving a Struggling Event with Event Marketing

By Tom Seest

Can Event Marketing Save a Weak Event?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Utilizing online tools to promote your event is an effective marketing strategy. Platforms such as Facebook, Instagram, and YouTube provide platforms where users can share photos, short videos, and links.
An event website separate from your company website can also serve as an effective marketing tool, so ensure it is SEO optimized to reach as wide an audience as possible.

Can Event Marketing Save a Weak Event?

Can Event Marketing Save a Weak Event?

Who Is Your Ideal Event Audience?

Target audience identification is one of the cornerstones of event marketing and promotion. Doing so allows you to establish goals and campaigns as well as measure success while setting up tools such as online events platforms, webinar software, and email marketing in order to connect with this target group.
Create an event theme that is tailored specifically for your audience’s engagement and keep people attending your event. Create something inspiring, amusing, or emotionally moving so they will remember it later!
Video can also be an effective way to market an event. Record a live event and gate it for signups, or create an on-demand version that’s open to anyone attending the event itself. Even better yet, add voiceover narration that provides people with a better sense of what to expect during your event!

Who Is Your Ideal Event Audience?

Who Is Your Ideal Event Audience?

Unlock the Power of a Unique Theme: How?

An event with an interesting or creative theme can help attract attention and elicit excitement while simultaneously building community among attendees and sponsors alike.
In order to reach your target audience, it is necessary to create a marketing campaign. This may involve developing websites, social media channels, email, and print ads, as well as landing pages that direct traffic from various sources, including websites, social media accounts, pay-per-click ads, and display ads.
Websites should feature a short event description, photos, and contact form; real images rather than stock ones should be preferred to capture visitor attention in just seconds and prompt action. A strong call to action must also be present.

Unlock the Power of a Unique Theme: How?

Unlock the Power of a Unique Theme: How?

How Can You Make Your Weak Event Shine?

No matter the event – donation camps, volunteer appreciation days, expert-speaker conferences, Facebook live seminars or workshops, 5K races, or anything else your company, brand or nonprofit hosts – there are certain steps that must be taken in order to ensure its success. One effective strategy would be creating a marketing campaign to reach target audiences and get them excited about your event.
Social media can help promote an event by posting daily announcements, photographs, and infographics to spread the word about it. Emails with subject lines that inspire, amaze, or create anxiety are an effective way to generate interest in an upcoming event. Furthermore, it’s key that an optimized event page be set up on your website that takes advantage of SEO for maximum ranking in searches. Including keywords people search for will help it rank higher when people come looking for you on search engines like Google and Bing.

How Can You Make Your Weak Event Shine?

How Can You Make Your Weak Event Shine?

Unlock the Power of a Website for Your Weak Event?

Create a website and landing page for any event – online, in-person, or webinar – you wish to host. Doing this will allow you to capture leads. A great site should focus on key details of your event while simultaneously encouraging visitors to register.
Your landing page should contain crucial event details, including its topic, date, and time, and a link for attendees to download any necessary apps (for virtual events) or attendance instructions (for in-person events). It should also feature speaker pictures/biographies/testimonials/videos that relate directly to the event in question.
Keep in mind that people’s eyes naturally gravitate toward visuals; therefore, including eye-catching photos and videos on your website will increase conversion rates while keeping visitors engaged with the event. Furthermore, using mobile-friendly design is increasingly crucial as more and more people access the internet via mobile phones.

Unlock the Power of a Website for Your Weak Event?

Unlock the Power of a Website for Your Weak Event?

How Can Social Media Boost Your Event?

Create a social media campaign with visual assets such as post captions, videos, and story graphics created in Canva. Additionally, written content should include the event name and any relevant hashtags.
Created a blog post as another means of increasing awareness and excitement surrounding an upcoming event or using it as an educational opportunity. Your post could inform and educate audiences about what the event entails and why they should attend it.
Once an event has concluded, make sure to follow up with attendees via email and social media. Send a post-event survey asking what attendees enjoyed and learned; this can help improve future events as well as strengthen brand loyalty. Measure attendance, engagement, and ROI, as data to develop nurture campaigns for good leads.

How Can Social Media Boost Your Event?

How Can Social Media Boost Your Event?

How Can You Make a Weak Event Stand Out?

Prior to an event, make a blog post outlining all the speakers and their respective backgrounds, as well as any entertainment offerings at the venue. This will attract attendees and increase anticipation about it all!
After your event is over, create a post-event blog. This will not only draw traffic back to your website but it will also give potential sponsors an understanding of audience demographics and past successes as well as testimonials from previous event sponsors if possible.
When selecting potential event sponsors, choose companies whose values align with yours. This will ensure their advertisements and messaging fit seamlessly with the event, making negotiations simpler – saving both time and money in the long run – while providing your audience with an outstanding experience.

How Can You Make a Weak Event Stand Out?

How Can You Make a Weak Event Stand Out?

Got Video Ideas? Get Creative!

No matter, if your event requires on-camera dialogue or voiceover added in post-production, creating a script and storyboard before shooting, is essential to creating an effective visual story. A high-level overview will enable you to capture all necessary footage while telling an engaging visual tale.
Design an appealing title and thumbnail for your video that will stand out in search results. This is particularly essential since most viewers only glance over video titles when scrolling through search results, so ensure it is succinct.
Utilize this video to promote your event by emphasizing its purpose, speakers, and benefits to attendees. Be sure to include photos, user-generated content, or any other engaging features to intrigue viewers and increase registrations and attendance at your event – not to mention gathering contact info from potential attendees!

Got Video Ideas? Get Creative!

Got Video Ideas? Get Creative!

Reach More Attendees with a Flyer?

Engage people before your event even begins by sharing details about speakers and topics across all your social media channels, encouraging employees to promote it among their networks on LinkedIn and Twitter, creating FOMO (fear of missing out) among attendees, and getting them excited for it! This can create excitement among potential attendees for what promises to be an exciting event experience!
Include a call-to-action (CTA) in your event materials to let people know what you want them to do; this could range from visiting your website to attending the event itself. Make sure the CTA is clear and simple so people understand it easily.
Plan your promotional activities using project management methodologies like Gantt charts to keep an eye on milestones and ensure everything runs on schedule while measuring its success with metrics like event registrations or new leads generated through events. This approach may also allow for easier monitoring.

Reach More Attendees with a Flyer?

Reach More Attendees with a Flyer?

Can Sponsorship Help Boost Your Weak Event?

Event marketing campaigns create buzz and attract footfall to events ranging from charity camps, greets, and expert-speak conferences to charity walks and greets. Furthermore, event marketing initiatives often foster communication among event attendees as well as feedback and relationship-building – providing potential attendees with communication channels after attending your event can lead to future marketing campaigns and even potentially lead to new business relationships!
Organizers looking for sponsorship packages should know the ins and outs of their event intimately in order to explain why it will be engaging, fun, or instructive for attendees. Furthermore, it’s key that organizers understand potential sponsors‘ goals so as to demonstrate how the event can help achieve them. The ideal packages involve a symbiotic relationship between the event sponsor and organizer, where both can benefit from it equally. In order to increase event engagement, organizers can run digital media campaigns before, during, and after an event via email marketing services as well as short messaging services or similar channels – increasing event engagement further!

Can Sponsorship Help Boost Your Weak Event?

Can Sponsorship Help Boost Your Weak Event?

Gather Feedback: How Did Your Post-Event Survey Go?

Once an event has ended, it is crucial to follow up with attendees and collect feedback on what could have made their experience better. Doing this will allow you to better plan the next one while forging bonds between those attending and yourself.
As part of your feedback collection efforts, various means may be employed – email, social media, and blog posts can all provide feedback. Incentives could range from offering free gifts or tickets for an upcoming event as an added incentive.
Consider that people tend to have short attention spans; therefore, your survey questions must be straightforward and easy for the individual responding. Furthermore, creating separate surveys for attendees, sponsors, presenters, and volunteers will help ensure everyone receives questions that pertain directly to them.

Gather Feedback: How Did Your Post-Event Survey Go?

Gather Feedback: How Did Your Post-Event Survey Go?

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