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Unlock Technical SEO Success with Microsoft Excel

By Tom Seest

Can Microsoft Excel Help Your Business Succeed with Technical SEO?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

SEO (Search Engine Optimization) is an effective way to increase traffic and profits for your business. In order to achieve this, it’s essential that you comprehend how your website performs and what search engines think of it.
Many marketers rely on tools like Google Analytics and Excel to monitor and assess their results. These programs offer powerful capabilities that can give you valuable insight into how well your website is performing.

Can Microsoft Excel Help Your Business Succeed with Technical SEO?

Can Microsoft Excel Help Your Business Succeed with Technical SEO?

Unlock the Power of Google Sheets for Technical SEO?

Google Sheets is a cloud-based, collaborative spreadsheet tool that enables teams to edit and share data in real-time. It lets users view character changes made by other collaborators as they take place, saving those updates to Google servers automatically. Furthermore, there’s a sidebar chat feature that enables collaborators to discuss and make recommendations regarding changes made.
One of the key advantages of Google Sheets is its flexibility. You can access it on any laptop, mobile device, or browser with an internet connection – making it convenient to share documents with colleagues or clients. Plus, with offline data access capabilities – ideal for those who work while traveling – Google Sheets truly does offer unlimited possibilities!
Working in real-time with your team members is another major advantage of this tool. You can collaborate on documents with them simultaneously and have multiple versions of a sheet available for review or amendments at any point in the future.
Another crucial consideration for cloud-based services is security. Since your data remains accessible even if your machine fails or you lose access to your Google account, this provides an essential level of assurance for businesses that handle sensitive information with employees or clients.
Many businesses are transitioning to remote work, which necessitates collaboration across multiple locations. Email, phone calls, and other methods cannot always guarantee this level of information access; however, with Google Sheets, you will have all of your essential info at your fingertips.
Google Sheets not only allows collaborative editing, but it can also help you build semi-automated SEO workflows. For instance, it can be utilized to scrape data from websites or automate follow-ups for outreach campaigns.
Marketing automation software can also be utilized for tracking performance metrics and analyzing trends in data. For instance, you can use it to monitor which keywords are converting best and which ones aren’t.
Google Sheets offers many useful functions to make your daily tasks easier. Not only that, but you can also use it for data visualizations like charts showing the amount of traffic for a certain keyword or organic visits to your website.

Unlock the Power of Google Sheets for Technical SEO?

Unlock the Power of Google Sheets for Technical SEO?

How to Unlock the Power of Google Analytics for Technical SEO

Google Analytics is an invaluable tool for business owners who want to better understand their website traffic and make informed decisions about content optimization and marketing tactics. Available both free and paid, this platform can be integrated with other data sources to provide key insights about your site’s performance.
Google Analytics gives businesses a detailed view of their site traffic by collecting data through a JavaScript page tag that is placed on each web page. This data is sent directly to Google’s data collection servers, which then generate reports on key metrics and trends.
Analysis such as this provides companies with invaluable data that allows them to decide which pages need to be republished and which are performing well. Not only does this save money on marketing costs, but it also ensures your SEO campaigns target the correct content, boosting organic search rankings.
Understanding Google Analytics data interpretation is paramount for drawing valuable conclusions that will inform your next moves, marketing campaign strategy, budget allocation, and more. This will give you the power to interpret trends accurately and make informed decisions.
Start by exploring the Overview tab on your Google Analytics dashboard. This provides a comprehensive view of your website traffic, including where it comes from and how visitors are behaving on it.
Additionally, you’ll see a Behavior Flow report which details the paths visitors typically take on your site. This can be invaluable in understanding what customers like and don’t like about it.
Another report to review is the Site Content section, which helps you determine which pages on your site are driving the most traffic. It includes all of your top landing and exit pages as well as a content drill down that will show exactly which pieces of content are receiving the most views.
Once you identify which pages on your site are receiving the most traffic, you can analyze them to identify opportunities for improvements that will boost conversions and profits. If, for instance, one particular page seems to have experienced a noticeable decline in visitors over the last few months, then it’s time to make changes.

How to Unlock the Power of Google Analytics for Technical SEO

How to Unlock the Power of Google Analytics for Technical SEO

Unlock the Power of Google Search Console for Technical SEO

Google Search Console, commonly referred to as GSC for short, is a set of tools and reports designed to help website owners assess their site’s performance and visibility in Google searches. It’s an invaluable platform for those seeking site traffic insights, resolving technical issues, or optimizing SEO on their site.
However, it can be challenging to interpret and categorize data. With so many tabs and queries available, it may feel like you’re wandering aimlessly through a maze, trying to gain valuable insights.
That is why using a dashboard software like Databox makes analyzing and applying Google Search Console data much simpler – with our plug-and-play template, you can set up your dashboard in just a few clicks!
Once connected to GSC, you can begin analyzing your search results page positions and keywords. This will give you insight into which terms are performing well and which ones don’t. Furthermore, using this data allows for the identification of high-traffic keywords with high CTRs.
Another crucial metric you can monitor is average position. This refers to the search results page position of any given page on your website, and it can be tracked daily, weekly, or monthly. Furthermore, you have the ability to view changes in ranking from a given date range so that you can quickly assess whether your ranking has improved or decreased.
Maintaining your XML sitemap is essential to allow Google to crawl your website efficiently, leading to more indexed pages and improved Google search rankings.
Furthermore, you can monitor your impressions and clicks, both of which are essential for a successful business website. Furthermore, you can set up alerts and notifications for any pages that experience an increase in impressions, clicks, or CTR.
Additionally, you can monitor your site’s link profile – an essential metric for Google search – through the Links report. This displays both external and internal links to your website, filterable by both links and anchor text.

Unlock the Power of Google Search Console for Technical SEO

Unlock the Power of Google Search Console for Technical SEO

Unlock Technical SEO Benefits with Google Webmaster Tools?

Google Webmaster Tools is a free, user-friendly resource for website owners that offers valuable information about their site. Furthermore, it enables webmasters to communicate directly with Google in order to guarantee that their sites are optimized for search engine visibility.
Though most SEO specialists focus on content and links, technical SEO is a vital element of your overall strategy. This requires an intimate knowledge of search engine algorithms as well as best practices for achieving high rankings.
Businesses can benefit from technical SEO by improving their site’s performance and visibility on search engine result pages (SERPs). This may involve using software to generate and submit an XML sitemap for Google to scan, updating title tags and meta descriptions, or making sure content isn’t being blocked by malware.
To maximize technical SEO for your business, the initial step is signing up for Google Webmaster Tools. This free service enables you to view crawl error reports, monitor search traffic, submit and test sitemaps, and more – all at no cost.
Once signed up, it can take a few days for any data to appear on your dashboard. If there’s nothing there, you might need to verify your account by providing both your phone number and email address.
Additionally, you should use GWT to verify your site’s indexing status. This is especially essential if you’ve recently relocated or have a new URL.
Additionally, GWT will notify you if there’s a security breach with your site. For instance, if a page is blocked due to malware, you’ll be informed through an area in your Search Console.
Another useful feature of GWT is its HTML Improvements report, which highlights any issues with your title and description tags. As titles and descriptions should be unique for each page, this helps guarantee that your website contains relevant keywords in an optimal context.
If you find that any of your tags have duplicate or inadequate descriptions, this could be indicative of an issue with the design and architecture of your site. Fortunately, the solution is relatively straightforward – improving your ranking in search engine results!

Unlock Technical SEO Benefits with Google Webmaster Tools?

Unlock Technical SEO Benefits with Google Webmaster Tools?

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