We Help you Achieve Your Blogging Dreams by Saving You Time and Resources Through Leveraged, Curated, Relevant Information and News About Website Blogging.

website-bloggers-logo

Unlock the Power Of Audio Content for Your Blog!

By Tom Seest

Can Podcasting and Audio Content Boost Your Website’s Blog?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Blogging and podcasting work well together to reach new audiences and expand your content offering. Use your blog to interview an expert for discussion on your podcast, or vice versa; both create synergy between their respective formats of media.
Submitting a podcast post to your website is as straightforward as writing any other blog post, providing readers with access to audio-based information they care about. Follow blogging best practices when crafting podcast posts to attract audiences.

Can Podcasting and Audio Content Boost Your Website's Blog?

Can Podcasting and Audio Content Boost Your Website’s Blog?

How to Leverage Podcasts for Your Website Blog?

One of the best ways to promote your podcast is with a blog. Not only will this bring in traffic to your site, but it will also strengthen SEO performance.
Step one in publishing your podcast on your blog is creating a page specifically dedicated to them, either the homepage or an exclusive “Podcast” page. Step two involves adding episodes; when uploading episodes, make sure they include titles, show notes (brief descriptions of what happened in each episode), as well as cover art specific to that episode.
If you don’t already have one, begin by creating one on a platform such as Blogger or Zyro. After choosing a topic of interest and knowledge – such as the travel blog Extra Pack of Peanuts has its own podcast covering travel on a budget – start blogging regularly about that niche! Once your content starts rolling in and people start taking notice of your content (through search or otherwise).
Podcasting is an auditory medium, so investing in high-quality equipment when recording podcasts is essential. A high-quality microphone will help your sound clear and crisp while cutting back on background noise, while professional editing software will further improve the quality of your podcast by eliminating pauses or bad takes from recordings.
When you are ready to launch your podcast episode, log into Blubrry and upload the media file directly. When complete, use the Settings button to configure your podcast settings before using Create New Podcast Episode to add episodes directly onto your website.

How to Leverage Podcasts for Your Website Blog?

How to Leverage Podcasts for Your Website Blog?

How to Reach More Listeners with Social Media?

Combining blog and podcast is an effective way to drive conversions and expand your email list, as well as provide valuable content that complements audio episodes of your podcast and gives them more in-depth information on related topics. Furthermore, adding transcripts for these episodes to your website will enhance SEO by creating additional text-based pages optimized for keywords.
Your podcast listeners may not always have the patience to read a blog post in its entirety; sometimes, they prefer hearing your voice and seeing glimpses of who you are through audio format. Podcasts also allow you to reach audiences on platforms other than blogging, such as LinkedIn and Facebook, that would not otherwise be accessible via blogging.
Promoting your podcast requires including both links to its website and to the app where people can subscribe to it, along with episode numbers and titles in social media posts so people can quickly locate specific episodes they wish to listen to.
Create a podcast page on your website that lists all of your episodes with audio players for each. Add photos or videos, link the podcast page back to your podcast app so people can download and listen on the go, and link back again when finished listening.
As part of your social media promotion strategy, don’t forget to use audiograms on social media platforms like Instagram and Facebook as an effective way of spreading the word about your podcast episode without turning up the sound. Most social media users typically browse their feeds with sound off, so audiograms may help you reach an even larger audience.

How to Reach More Listeners with Social Media?

How to Reach More Listeners with Social Media?

Discover the Benefits of Adding a Podcast Page to Your Website?

Podcasts are audio content produced regularly for distribution over multiple services like iTunes, Spotify, and Stitcher. When used effectively, they can help drive traffic directly to your blog.
Maintaining regular blog content helps engage and interest your listeners in your podcast. If you use podcasting as part of promoting your business, this step becomes even more critical; by including links to episodes in blog posts, you can encourage listeners and viewers alike to tune in and follow your show.
As part of your website strategy, it is wise to create a dedicated podcast page. This will enable you to share information more efficiently while keeping episodes easily accessible for listeners. Having such a page also enables you to include other vital details, such as episode titles and descriptions.
Include your podcast’s social media links on its page to maximize exposure by enabling listeners to easily follow it across different platforms. This will increase its appeal.
To create a podcast page on your website, a WordPress plugin known as PowerPress will help. Available free from Blubrry, this plugin enables you to upload podcast files directly onto your blog post by simply clicking the + icon within a content block and choosing Fusebox Track Player as a player option from its options list.

Discover the Benefits of Adding a Podcast Page to Your Website?

Discover the Benefits of Adding a Podcast Page to Your Website?

Include a Podcast on Your Website: What Are the Benefits?

Podcasts are an ideal way to reach new audiences. Downloadable onto mobile devices or streamed online, subscribers can stay up-to-date with episodes by subscribing, and any repurposed transcripts or articles provide readers with an alternative form of media consumption.
For your website visitors to listen and enjoy displaying podcast episodes, you need a blog post with an appropriate title on WordPress, then upload an audio file using the Add Media button and Fusebox Track Player option under the Podcast Episode meta box, followed by the Build Shortcode button which generates shortcode which you can insert in to blog post.
As soon as your podcast episode is ready to go live on your website, simply press Publish to make it available for everyone to listen to right from its homepage! When visitors come to visit, they will be able to listen directly from there!
Podcasting can be an excellent way to increase readership on your blog and draw in new audiences, but you must remember there are numerous podcasts out there vying for attention, and you must work to distinguish yourself. By creating an eye-catching landing page and following web design best practices, your podcast is more likely to catch people’s eye – encouraging visitors to explore your site further and eventually subscribe.

Include a Podcast on Your Website: What Are the Benefits?

Include a Podcast on Your Website: What Are the Benefits?

How to Make Podcasts a Part of Your Website?

Podcasting opens up an entirely new avenue of reaching your target audience. Not only is podcasting an effective way of expanding iTunes and other podcast aggregators like Spotify and YouTube audiences, but it’s also an invaluable way to expand blog audiences by including podcast episodes on your website and encouraging readers to listen/subscribe/follow your show!
To integrate a podcast player on your site it will require installing and activating a WordPress plugin such as PowerPress. For starters, head into your dashboard and click Plugins > Add New, then search “PowerPress” before installing and activating it.
Once you’ve installed the podcasting plugin, you can begin adding episodes to your website. To do this, create a category for your podcast, then include an enclosure link when creating posts; this will make sure the podcast player appears and allows your readers to tune into each episode of your show!
As another option, a great way to boost podcaster success with WordPress is using a WordPress theme specifically tailored for podcasting. Artisan Themes’ Nayma theme offers one such design specifically geared toward podcasters with its multiple podcasting page layouts and support for audio/video podcasting plugins, as well as its custom podcast player.
Pat Flynn created another excellent plugin for podcasting: Smart Podcast Player. This plugin offers numerous features designed to keep listeners on your site, such as customizable call-to-action buttons and an email opt-in box that will grow your audience. In addition, there are various customization options to suit every host’s individual needs.

How to Make Podcasts a Part of Your Website?

How to Make Podcasts a Part of Your Website?

Please share this post with your friends, family, or business associates who run website blogs.