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Unlock Your Knowledge: Content Bank for Subscribers

By Tom Seest

Can Subscribers Be Enticed with a Knowledge Bank Of Content?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

No matter if it is a video tutorial or article form, knowledge base (KB) content, should always serve as proactive customer education. Simple articles often include step-by-step processes and are easy to grasp, making them invaluable resources for many users.
At the conclusion of each KB article, incorporate a one-question survey so you can gather feedback and track performance metrics for optimal KB optimization. This information is invaluable when improving your knowledge base.

Can Subscribers Be Enticed with a Knowledge Bank Of Content?

Can Subscribers Be Enticed with a Knowledge Bank Of Content?

How Can Subscribers Maximize Their Benefit From a Knowledge Bank of Content?

Learn as much as you can about your audience to provide the best service possible. A knowledge bank is an ideal place for gathering insights that will benefit their needs in digestible formats that they’ll find easy to use and apply in their everyday lives.
Your subscribers will love you for providing engaging, useful, knowledge-based content they can rely on, such as tips, strategies, hacks, or how-to guides that will assist them with doing their jobs or solving their problems in real-time. They’ll eagerly look forward to receiving new installments of it from you.
As a SaaS or other subscription business, the value you deliver to subscribers is an integral component of its success; therefore, prioritizing subscriber-based content strategy must become part of your overall brand strategy.
Producing effective content marketing requires access to subject-matter expertise; unfortunately, many companies face difficulty when it comes to finding and using these experts for content creation purposes. According to 42% of content marketers surveyed, accessing subject matter experts for content creation efforts has become one of their primary obstacles, leading them down the path toward ineffective and inconsistent content production.
Therefore, it’s essential that your company develop an efficient system for collecting and compiling its insight. Every time you explain an intricate concept to a co-worker or present an interesting example that best illustrates an overall message, store those insights in the company knowledge bank so you can quickly sift through them to identify topics for future articles.
Next time you interview a client for content creation purposes, be sure to review their knowledge bank first. This will enable you to prefill the Q&A with insights they’ve already provided and ensure all of your work remains authentic and on-brand.
While large enterprises fight silo battles and focus on meaningless metrics, smaller players with patience and passion are building audiences and winning the war. Once you have an engaged following, who are eager to listen and purchase from your offerings.

How Can Subscribers Maximize Their Benefit From a Knowledge Bank of Content?

How Can Subscribers Maximize Their Benefit From a Knowledge Bank of Content?

How Can Subscribers Share the Knowledge Bank of Content As an Offer?

As your audience gains knowledge of a subject matter, they are likely to want to share it with others. By helping subscribers learn about your industry and increasing brand recognition and engagement with it, helping subscribers also serves to increase brand recognition and boost engagement with your business. A series of “How-To” articles — covering everything from basic, such as signing into software, to more technical instructions about integrating it with an existing tech stack — could give your subscribers valuable information while positioning you as an authority figure in that particular field.
When it comes to news subscriptions, over four of ten subscribers say their primary reason for subscribing is due to excellent coverage on topics they care about; almost two in ten nonpayers would consider subscribing if prices were more affordable.
Emails that offer helpful content, like the one Getty Images sent their subscribers providing tips for creating engaging imagery, are shared frequently. But it’s important not to come across as too promotional; our study revealed that emails containing announcements such as store closings and product recalls were shared six times more than typical emails.
Personalizing content to reflect subscribers’ interests and purchase histories can increase sharing. Even something as straightforward as sending welcome messages to all new subscribers and segmenting those that engage regularly (or don’t). By implementing an audience-building program such as Audience Studio, email automation lets you set triggered messages when certain actions take place, like registering for webinars or buying products.
Use audiences to target specific groups of your subscribers with relevant and timely information. Include forward-to-a-friend and social media CTAs within these customized emails for maximum impact, especially if subscriber data is segmented based on engagement; see, for instance, the email below from Birthright Israel Foundation sent to Gala registrants.

How Can Subscribers Share the Knowledge Bank of Content As an Offer?

How Can Subscribers Share the Knowledge Bank of Content As an Offer?

How Can Referrals Increase Subscribers’ Interest in a Knowledge Bank Offer?

Content marketing strategies require extensive input from subject-matter experts. Unfortunately, finding time in their busy schedules to contribute can be challenging – 42% of marketers reported difficulty accessing and using subject-matter expertise as one of their greatest challenges when creating content, according to a 2021 report by Content Marketing Institute and MarketingProfs.
One way to mitigate these challenges is to create a knowledge bank accessible to everyone on your team. However, setting guidelines for inputting information is important to avoid any confusion or out-of-context usage of data, keep topics as narrow as possible for maximum impact, and add details when necessary.
An effective way of promoting the content in your knowledge bank is incorporating it into helpful articles. This allows customer service agents to point customers directly toward these articles when they have questions so that they can quickly get answers without going back and forth with an agent.
Knowledge banks make it simple and time-saving to repurpose insights from interviews or other forms of content creation, like Q&A interviews with customers for content campaigns. Our account teams do just this – whenever our account teams conduct customer Q&As for content campaigns, they store all questions and answers in our knowledge base so any insights gained from clients can be used across other pieces of content, saving both time and making our process more efficient.

How Can Referrals Increase Subscribers' Interest in a Knowledge Bank Offer?

How Can Referrals Increase Subscribers’ Interest in a Knowledge Bank Offer?

How Can Subscribers Benefit from a Knowledge Bank of Content?

Finding access to subject-matter expertise can be a source of great difficulty when creating content, especially when dealing with experts with busy schedules. When faced with this situation, momentum for creation may become lost quickly.
Knowledge banks provide an effective solution by creating a central repository where company experts can share their insights. Marketers can then utilize those insights either for content creation purposes or use them to enhance existing articles.
As long as your content is carefully curated, a knowledge bank is an effective way to encourage more members of your organization to share their expertise. Just make sure there are guidelines in place so there are no surprises or confusion over how the bank should be used by your team members – otherwise, things can quickly go awry!
Promote your knowledge bank by linking to it in email signatures or adding it as a link at the end of customer support articles you send out. Doing this will allow customers to find answers more quickly without needing to go back and forth with a customer service agent; additionally, this practice promotes self-service, which increases customer satisfaction while decreasing time spent dealing with repetitive issues.

How Can Subscribers Benefit from a Knowledge Bank of Content?

How Can Subscribers Benefit from a Knowledge Bank of Content?

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