Unlock Growth with Technical SEO
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
As a business owner, you likely want to maximize your website’s organic traffic and lead generation potential. To do this, employ SEO tactics that will boost your ranking on Google search engine results.
SEO tactics typically revolve around content, keywords, and links. However, there are also several technical components essential for improving your site’s performance.
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Maintaining a secure website is an integral component of any digital marketing strategy, especially if you run an online business. HTTPS (Hypertext Transfer Protocol) provides security and privacy while browsing the internet by encrypting and protecting data transmission between browser and server so it cannot be stolen. It also instills trust and confidence in visitors’ minds, which helps convert them into customers.
HTTPS is the standard protocol for communicating over the internet, and it utilizes SSL / TLS encryption to create a secure connection between a client and a web server. As an alternative to HTTP, this secure alternative can help your site rank higher in search engine results.
Google has long advocated for the use of HTTPS, which many SEO specialists consider one of the most influential ranking factors. When you switch your website over to HTTPS, Google will re-crawl and reindex your page, leading to increased rankings in SERPs.
Switching your website from HTTP to HTTPS and getting it secured as quickly as possible is a great idea. Unfortunately, this can be quite tedious since you must change all URLs to secure ones and ensure that the management system of your web hosting provider has the correct settings for HTTPS compliance.
Another advantage of upgrading to HTTPS is that it bolsters the security of your site and prevents hackers from invading its database. This is especially crucial for ecommerce websites and other sites that collect personal information.
Additionally, a secure HTTPS connection offers your users a more reliable user experience. This is essential for any technical SEO campaign as it helps your website stand out in search results and keeps visitors engaged.
Though some webmasters are against HTTPS, its advantages should still be taken into account for your site. While not a requirement for all websites, HTTPS can improve rankings and keep users safer on your platform. If you want to learn more about how to utilize HTTPS in your SEO campaign, connect with an experienced SEO agency.
Technical SEO professionals rely on sitemaps as a key strategy for increasing your website’s ranking in search results. These files give search engines an understanding of your website’s structure and content, helping them quickly locate and index key pages.
A sitemap is a visual representation of your website that lists all pages with their URLs and other pertinent details. These maps can be generated manually or automatically using an automated tool, but they should always be kept up-to-date.
Websites with many pages, especially large ones with diverse content, need to be indexed by search engines for users to access the pages easily. If your company runs a public-facing service portal, indexing is particularly important.
XML sitemaps are especially beneficial for websites in this sector, as they help search engine bots understand the structure and content of a given webpage, increasing its online visibility. Furthermore, XML sitemaps help crawlers locate pages quickly and move them up the crawl queue.
Another advantage of XML sitemaps is they help prevent content duplication issues. Content management systems often adapt web pages according to user requests by adding parameters to the original URL version, leading to duplicated pages on your website. With an XML sitemap in place, however, you won’t end up with these duplicate pages on your website, and this could potentially boost organic search rankings as a result.
Sitemaps can also be utilized to identify key pages on your website that lack many backlinks. By including these main pages in your sitemap, they will improve their rankings in search results and attract more visitors.
You can create a sitemap automatically with your CMS or use plugins from within the platform, like Yoast or XML Sitemaps. Alternatively, you may submit your sitemap to Google or Bing via their Search Console tools.
Visual sitemap generators can also help you create an SEO-friendly sitemap that clearly displays to search engines which pages are essential to your website. Furthermore, these tools will highlight specific pages on your website that you wish to rank for specific keywords or phrases.
As a business owner, it is critical to monitor your performance through analytics. Utilizing the right web analytics tools can enable you to make informed decisions that will ultimately benefit your enterprise.
Barracuda Panguin is a free SEO tool that helps you assess the effects of Google algorithm updates on your business. It also lets you examine rankings for both your website and competitors across various regions.
Additionally, it provides insight into your website’s performance for mobile searches – an increasingly important factor. This data can help you prioritize areas that are popular and generate new leads for your business.
With this tool, you can identify the keywords most frequently used across various countries and regions. Use these as a foundation for crafting effective marketing strategies.
Additionally, you can get expert opinions about your content. This is beneficial as it allows you to refine it for greater relevance and engagement.
Another critical feature of this tool is that it displays the ranking of your content before and after optimization, helping you determine what modifications need to be made in order to boost its position.
The barracuda is an enormous predatory fish found in tropical seas and reefs around the world. It boasts a long, thin body as well as a sharp mouth with which it uses to snap prey into submission.
It is renowned for its speedy swimming abilities, capable of reaching up to 25 miles per hour in short bursts. Furthermore, this species has a distinct spawning pattern that occurs across various parts of the world.
To utilize this tool, you must connect to your Google account and import organic data into it. This will give you a timeline of Google algorithm updates and their effects on your website’s traffic.
It provides a quick and accurate way to determine if an algorithm update has affected you. Furthermore, it allows you to analyze the performance of your site to pinpoint any issues causing traffic drops. This makes this tool invaluable for marketers and webmasters who want to stay ahead of their competition.
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