Boost Your Business with Technical SEO
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
If you want more organic traffic from search engines, technical SEO is essential. It ensures your website can be crawled and indexed by search engines, leading to increased organic reach.
Search algorithms are constantly evolving, making technical SEO best practices even more essential. Fortunately, we’ve compiled a list of the most crucial elements of technical SEO that you can utilize for your business success.
Table Of Contents
Technical SEO is a strategic approach to improving your website’s search engine performance. It involves implementing structured data, improving crawling and indexing speed, guaranteeing mobile user experience, and more. A qualified technical SEO expert can analyze and interpret data in order to help inform strategy.
The initial step in optimizing technical SEO is ensuring your website is crawlable. This can be accomplished by inspecting your site map and eliminating any redirects or broken links that might prevent crawlers from accessing it.
Crawling is the process of locating web pages on your website and adding them to a search engine’s library of pages. Crawling plays an essential role in search engine optimization (SEO), as it helps boost your rankings and bring in more visitors.
Create content hierarchies that make it simple for website visitors to navigate, and this will also assist crawlers in recognizing which pages are most crucial. Doing this ensures your content is indexed accurately, enabling users to locate what they need quickly without wasting time or energy trying to locate it.
Crawlability can affect your website’s ranking if the page is cached by Google. A cached version of a page is stored on your server so search engine spiders can retrieve it at a later date, especially if you’ve altered its content since last indexing or transferred web content to a different domain.
Utilizing Google Cache can be beneficial to track the cached version of your website pages and when they were last updated. This version can be utilized by search engine bots to help determine which pages are most pertinent to specific searches.
The next step in optimizing technical SEO is ensuring your website is ADA-compliant. Achieving this status makes it accessible for people with disabilities and makes it simpler for search engine crawlers to index your webpage.
Structured data refers to information with a predefined format and organization. Unlike unstructured information, which lacks organization or rules, structured data follows an organized schema, making it simpler for search engines to decipher.
Structured data tells search bots what’s on a webpage and how to interpret it accurately for proper ranking. If you want your website’s search engine ranking to improve, adding structured data is an essential step.
For instance, if your website provides recipes or how-to guides, structured data helps Google understand what the page is about. With this data, they can better serve your page to users in search results, increasing both website visibility and conversion rates.
Structured data is typically stored in databases like SQL or RDBMS databases, where it can be searched and analyzed by humans or machines alike. Machine learning algorithms also utilize this type of information to process it further and make recommendations or predictions based on the given facts.
Data can be stored and shared in a variety of formats, such as spreadsheets, databases, reports, text files, and web pages. It may also be shared via email, social media platforms, and electronic data interchange (EDI) platforms.
Structured data is being increasingly utilized by businesses to simplify their operations and offer improved services to customers. They’re also using it for networking with other organizations and sharing data across corporate networks.
Structured data can benefit businesses by giving them easy access to their own information in the future. With this knowledge, a business can quickly identify trends and patterns, making changes easier to their business models or product offerings.
Business owners, digital marketing specialists, or technical SEO specialists should add structured data to their websites in order to boost rankings in search engine result pages (SERPs). It’s essential that the type of structured data used is suitable for your audience and industry; otherwise it could cause serious negative effects on search engine rankings as well as reduced traffic. If you are unsure how best to implement structured data on your site, consulting a digital agency specializing in technical SEO is recommended.
Page loading time is an important factor for both users and search bots alike. When pages take too long to load, users are more likely to click the back button or give up altogether. To reduce page loads, web servers should reduce their asset count – including images and CSS files – by decreasing server capacity.
Aside from a fast page load time, mobile-friendly websites are essential. Not only does this provide users with an improved experience, but it’s also more beneficial for SEO efforts.
It is worth noting that the most efficient way to achieve this may be through automation. An example is caching servers, which can significantly speed up website loading time and increase page retention rates.
Technical SEO, in addition to the obvious optimizations, requires keeping up with changes and innovations in the digital world. Companies like Onely employ cutting-edge AI technology for a suite of services that helps small and medium-sized businesses compete on search engine results pages. Some of their offerings include an advanced website audit, long-tail keyword research, and an extensive content marketing plan.
Link intelligence is an integral element of any successful SEO campaign, and Majestic boasts an impressive backlink database that lets its users view the links their websites currently possess as well as what actions they may need to take in order to boost their authority.
Majestic offers a number of tools to help users utilize its data to discover potential new links. Site Explorer, for instance, includes extended backlinks, page, and domain information, which can be utilized to search specific types of backlinks.
Another useful tool is the Neighbourhood Checker, which can indicate if an unusually high number of incoming links from one IP address could be spam or something else entirely. This helps you quickly determine if competitors are converging to create a network of backlinks that could negatively impact your ranking and authority.
One useful tool is Majestic SEO’s “Anchors” tab, which displays what anchor text your links contain as collected. If there’s a link with bad anchor text, contact the site owner and request they change it to something more beneficial for search engines.
The “Clique Hunter” feature is helpful for discovering sites related to your own site. It filters overlapping links from each domain and then sorts them by Trust Flow score to see which ones are most likely to help build authority for your website.
The Site Explorer provides several useful links and metric detection tools. You can sort by FlagOldCrawl to see which links were previously indexed but later removed by a later crawl, as well as by FlagAltText for links placed on images.
If the image contains a keyword relevant to your business, this could be an ideal opportunity to incorporate that into the link. However, be wary of making excessive requests for links added on images that do not actually assist your company’s operations in any way.
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