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Unlock the Power Of Keyword Research for Your Website Blog

By Tom Seest

Can You Do Super Simple Keyword Research for Your Website Blog?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Keyword research is one of the fundamental elements that drive Google’s algorithm. In short, keyword research involves looking at data trends and statistics to establish whether a particular word or phrase could become profitable search terms for your blog.
An SEO audit also helps you determine what topics and search terms your target audience is searching for online – an essential step toward creating content Google loves!

Can You Do Super Simple Keyword Research For Your Website Blog?

Can You Do Super Simple Keyword Research For Your Website Blog?

How Can a Google Search Help You with Keyword Research?

If you are an online marketer or content creator, one easy and effective way of conducting keyword research is through conducting a simple Google search. Every Google search expresses people’s needs, wants, and interests – therefore analyzing what people search for on Google provides an indication of what your target audience may be searching for on the web.
By default, text searches generate results that contain all words in your query, but you can narrow it down using boolean operators like and or. For instance, searching “plumbing university” will only display results with either of those terms included in it. You can also use quotation marks around phrases to ensure only exact matches appear in search results – useful when trying to verify accuracy online and locate specific articles about topics relevant to you.
Answer the Public is another fantastic tool for discovering search queries, providing users’ questions entered into Google and offering suggestions for similar searches. It provides a fantastic place to begin your research as it can give you ideas of keywords to try in paid search campaigns.
Engaging your sales and customer-facing teams is also a fantastic way to gain insights into the kinds of words your customers are using when looking for your products or services, and could also serve as an opportunity to solicit ideas on which themes or topics your content should focus on. Once all search queries have been collected, create a brain dump with them all so they can later be used to categorize keywords by topic bucket, analyze MSV values, inform content creation strategies and marketing plans as well as inform strategy creation processes and marketing initiatives.

How Can a Google Search Help You with Keyword Research?

How Can a Google Search Help You with Keyword Research?

Unlock Google Autocomplete’s Secret Keywords: Can You?

Google Autocomplete, found in most popular browsers’ search bars, provides predictions of what users might search for next while typing queries into the search box. Autocomplete predictions take into account factors like: user’s location and language preference; current page search history (and previous queries); prior autocomplete suggestions; trending searches from Google products, and past interactions between user and Google products.
As Google predictions are generated automatically without human involvement, they provide a great window into what other people are searching for. Trending Searches or even the AdWords Keyword Planner tool don’t always reflect autocomplete predictions first – making autocomplete suggestions your first stop when searching for keywords and related terms.
Google can give an accurate prediction when you type “chicago photographer.” Autocomplete predictions might range from “chicago photography services” to “chicago wedding photographers.” Each of these options could represent potential keywords worth targeting.
Another useful trick for finding good keywords is entering variations of your keyword into the search bar using different spellings or variations, for instance if you enter “SEO services,” suggestions like SEO services agency and agreement may appear. To make the most of this approach, it is advisable to use Incognito Mode on your browser so your Google history and cookies don’t skew what suggestions appear before you.
Many marketers suggest entering any keywords you are considering into Google between quotes to prevent Google from suggesting any unnecessary phrases or words that don’t pertain to your query. This method can help narrow down your list of possible keywords to locate those with the most potential for your business.

Unlock Google Autocomplete's Secret Keywords: Can You?

Unlock Google Autocomplete’s Secret Keywords: Can You?

Google search results often display related queries that are relevant to your query, providing useful ideas for future keyword phrases to research further. Furthermore, looking at top search results allows you to see just how many people are looking up a particular phrase or question; this can provide insight into its level of competition and whether targeting it would be worthwhile.
Finding keywords is easy using free tools such as Google AdWords Keyword Planner or paying for something like Wordtracker; for this article, I’ll focus on free options available to everyone.
First, create a list of potential keywords based on the topics and concepts covered by your business or website. This will give you a good sense of which terms to target when developing content strategy for these terms, along with their relative search volumes and difficulty levels as well as rankings analysis for them. Moz Pro offers a keyword tool specifically for this task which allows users to do this process.
Once you’ve identified potential keywords, the next step should be analyzing and sorting them by search volume and relevance to your business. It is often beneficial to start with low-volume, long-tail terms before moving up to more competitive ones, as this allows you to gain momentum before taking on more complex terms with greater competition.

Unlock the Power of Google's Related Searches?

Unlock the Power of Google’s Related Searches?

Unlock Google’s Keyword Planner: What Secrets Does It Hold?

Google Keyword Planner is an invaluable tool for brainstorming keyword ideas and tracking how many searches potential customers conduct each month on certain words and phrases.
To use this tool, it’s first necessary to create a Google Ads account (if necessary) before accessing the Keyword Planner under Tools and Settings menu.
Once you have an account, the first step should be entering keywords related to your content and clicking GET STARTED. A list of suggestions will then appear so that you can weed out those that don’t fit within your niche.
Sort by search volume to gain an idea of which keywords are the most in demand and therefore worth investing your time in.
As an added benefit, Keyword Planner also offers you a list of related search terms – something most other tools don’t do – providing you with another great way to discover additional keyword ideas.
Keyword Planner can be especially useful if you are researching a particular subject matter. For instance, if you are writing an article about the best CRM software for small businesses, Keyword Planner will show that people searching “best free crm” and “best crms for small businesses” have an interest in your topic.
Before using the Keyword Planner, it’s important to be aware of its limitations. One major constraint is requiring an active Google Ads campaign in order to see accurate search volume data – one reason some SEOs prefer using separate keyword research tools instead.

Unlock Google's Keyword Planner: What Secrets Does It Hold?

Unlock Google’s Keyword Planner: What Secrets Does It Hold?

Unlock the Secrets of Google’s Keyword Tool: What Can You Discover?

Keyword research allows website owners to develop an extensive list of the search terms being entered by their target audiences in search engines to locate information or products offered by them. Utilizing these keywords as content strategies on websites brings targeted visitors in.
Keyword research can be crucial for many reasons, and there are various methods of conducting it effectively. Some effective techniques for performing keyword research include Google Autocomplete Suggestions, investigating related search terms, and keeping an eye on which keywords your competitors rank for in organic search results.
Utilizing dedicated keyword research tools like SEMrush or Ahrefs can be another powerful way of conducting keyword research. Such tools will give you access to a list of all of the keywords driving traffic to competitors websites, providing a useful starting point for your own keyword research process.
Next up in this process should be using Google’s own Keyword Planner tool – this free resource gives a wealth of valuable data regarding which keywords are driving search traffic and how frequently people are searching for these terms.
Keyword Planner also lets you filter data based on geographic location, which can be particularly helpful if you’re developing content marketing for a certain region or city. Furthermore, this tool also gives an indication of competition for keywords you may consider and the difficulty level associated with ranking for them.

Unlock the Secrets of Google's Keyword Tool: What Can You Discover?

Unlock the Secrets of Google’s Keyword Tool: What Can You Discover?

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