Boost Blog Traffic with Email Marketing!
By Tom Seest
How Can Email Marketing Boost Your Blog Traffic?
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Email marketing is one of the most efficient ways to drive traffic to your website or blog. By employing strategic tactics such as personalization, segmentation, and automated email flows you can improve content relevancy while increasing visitor numbers.
Pulp & Press, an over-the-counter wellness product provider, uses personalized emails to address each reader by their first name. This increases subscriber engagement and fosters brand loyalty.
How Can Email Marketing Boost Your Blog Traffic?
Table Of Contents
How Can Email Campaigns Boost Your Website Traffic?
Email marketing can be an extremely effective tool to drive visitors to your website blog and increase engagement. Done properly, email can help your company increase profits while building brand recognition – but only when sending engaging and resourceful emails instead of spamming recipients with too many messages.
To launch an email campaign on Keap, sign in to your account and click “Create Campaign.” From there you can choose either an existing template or create your own from scratch. Also keep in mind that emails should be optimized for mobile viewing as most viewers will access and open them from phones.
Once you have selected a template, customize it as necessary to reflect your business and brand. Be sure to include important details, like logos and contact information as well as relevant content like links back to your website blog. Furthermore, remember to select an ideal date and time when sending emails; consider their subscribers’ timezones when doing this.
Your business might benefit from adding a call-to-action such as a link for purchasing products or services, or sending promotional emails that highlight specific sales or events taking place nearby.
Once you’ve designed and scheduled an email campaign, double-check that all information is accurate. In addition, make sure that personalized data renders correctly for different subscriber segments. Finally, don’t forget to set email limits per day/week so as not to exceed them and risk losing deliverability status.
How Can Email Campaigns Boost Your Website Traffic?
What Can a Welcome Email Do for Your Blog?
Welcome emails are one of the best ways to nurture subscribers and encourage engagement with your content, goods or services. They can also help collect data for personalized future communications while building long-term loyalty in subscribers.
Subject lines must be engaging to engage your subscriber; otherwise, he or she is likely to mark it as spam and delete the email without even opening it. REI takes an aggressive approach with its welcome email, featuring an inviting subject line and clear value proposition: “Get special offers and info about new arrivals!”
REI has implemented best practices by giving subscribers the power to select how frequently they’d like emails from them and reminding recipients that they can always customize their preferences in the email center later. This enables the brand to reach its subscribers in a way that’s most comfortable for them rather than overwhelming them with too many CTAs.
When it comes to welcome emails, To’ak Chocolate stands out by being short and text-based, save for an opening team photo. Their approach aims to showcase their brand story and mission, thus building customer loyalty – especially important when running a small business that relies heavily on word-of-mouth sales.
To’ak Chocolate has taken great strides to give subscribers an easy path out of the welcome sequence by providing them with options to opt up for additional mainstream or unsubscribe if over solicitation occurs, thereby protecting relationships from being damaged too early on. Remember, subscribers have short memories; bombarding them with too many emails could quickly fade their memory of your brand altogether.
What Can a Welcome Email Do for Your Blog?
Is your Newsletter Strategy Driving Website Traffic?
Newsletters exist to offer engaging content that keeps your audience engaged, so they should be tailored specifically for email segments and include an effective call to action (CTA) that directs readers directly to relevant pages on your website. Generally, 3-8% of recipients will click through, although highly relevant messages with attractive offers could increase this percentage significantly.
Your newsletter’s subject line should be its cornerstone; its aim should be to capture readers’ interest and make them open it. Make sure your subject lines are short, descriptive, and captivating; add impact with bold language where necessary.
As it’s essential that readers skim your emails quickly, keeping the body of your newsletter concise is also key. Long emails can be daunting to read on a screen; most readers will likely only scan them quickly. Limit paragraph length with visuals, headlines and CTA buttons that break up text blocks.
Engage with your audience outside of a newsletter by linking to social media accounts or offering ways for them to contact your team directly. This will ensure they stay informed with any new news, products, or services from you, as well as provide them an opportunity to share it with their audiences.
Integrate multiple opportunities to sign up for your email list into both the design of your newsletter and blog posts, giving people multiple chances to subscribe even if they miss the first chance or don’t take action on it immediately. Doing this ensures they won’t ignore it completely and could potentially end up subscriber!
Is your Newsletter Strategy Driving Website Traffic?
Want to Skyrocket Your Sales with Email Marketing Tactics?
Your sales emails can drive different actions among prospects depending on the product or service your company provides, including downloading a brochure, requesting further information, agreeing to a call/demo/registration for a free trial/purchase, etc.
Effective sales emails require a clear and compelling call-to-action (CTA). Email recipients don’t have time or attention span for reading lengthy messages that skirt around selling points or are too salesy; according to LeadFuze’s recommendation that your CTA be short and direct – follow LeadFuze’s QVC Formula: pose a question (Q), present your value proposition (V), and include a direct CTA.
Keep the tone of your sales emails in mind when crafting them. Pushy sales messages are surefire ways to land in the trash folder, so use calls-to-action that don’t shout “Buy Now!” In order to build credibility with subscribers, show that you understand their needs and interests by showing that you care about their experience – this will lead them to trust you and see value in working together with you.
Personalize your sales emails using data you have gathered about subscribers such as age, gender, location or buying preferences. For instance, Madewell sends sales emails mentioning summer sale items specifically to women while HP provides laptop discounts to Chelsea fans – this builds trust and increases chances of response from your contacts. Furthermore, don’t be intimidated by following up! Research shows that 60% of sales require at least four follow-ups.
Want to Skyrocket Your Sales with Email Marketing Tactics?
How can you win back inactive subscribers?
Re-engagement emails are designed to reengage dormant subscribers by offering compelling reasons to return, such as discounts or freebies – such as exclusive access or discounts – which could include discounts or giveaways from your product or service. It’s essential to use data in your re-engagement campaign, since personalized subject lines have been shown to increase open rates by 29%! Furthermore, you could use it as an opportunity to highlight new or improved products or services; for instance, Design Without Reach used its re-engagement campaign to introduce its new collection, prompting subscribers to return and browse.
Displaying your customer success stories in a re-engagement email is another effective strategy that can showcase your expertise, draw in new customers, and reassure current ones that they have made the correct choice in selecting you. Filterbuy used this tactic effectively in their re-engagement email to demonstrate what their users have accomplished through using their service while encouraging them to continue doing so.
Your blog should provide multiple opportunities for visitors to subscribe to your mailing list, both in terms of post content and design. Doing this will increase customer acquisition while optimizing for email conversion, so any visitors who opt-in are sent directly to it – this can be accomplished using dedicated opt-in boxes in website designs or an automation tool such as Sendlane which sends visitors who click specific buttons directly to it.
How can you win back inactive subscribers?
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