Grow Your Blog with Feedback & Improvement
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Website blogs are more than simply collections of articles – they’re an integral component of your marketing strategy that can help build relationships with customers while driving traffic and conversions.
Customer feedback collection is one of the best ways to optimize your website and products. By soliciting feedback from your customers, it shows your interest in making them happy and that their happiness matters to you.
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An effective website blog has the power to transform your business, but its creation requires careful and structured content development processes. Blogging regularly, adhering to best practices, and using SEO to drive traffic can lead to an avalanche of leads for you and your organization.
Getting feedback at the right time is key to improving your website, with customer feedback serving as a leading indicator of long-term business success; companies that prioritize customer experience generate 4-8% more revenue than those that don’t prioritize customer experience. However, gathering feedback may also be costly, disruptive, and time-consuming.
Companies often use multiple strategies to collect website feedback, with comment forms being one of the most efficient approaches. Visitors can easily provide their thoughts without leaving the page; plus, these forms can easily integrate with any website and be customized according to its needs.
Another effective method for gathering feedback is creating a “contact us” form, enabling visitors to directly email you with any concerns and inquiries they have about your website. You can tailor these forms according to what types of questions will most help visitors and learn about what type of experience your visitors had while browsing your pages.
Internal feedback is another cost-effective method of soliciting website feedback, and often more direct, as colleagues tend to be less concerned about being too honest in their comments. Picreel can help manage the internal feedback process efficiently; setting clear expectations with team members will enable better decision-making when asking them for feedback on your website.
Feedback forms come in all shapes and sizes, from open-ended surveys to checkboxes or drop-down lists that collect specific data. However, regardless of its structure, there are some general best practices that can help ensure an effective feedback form is created.
Make it Easy to Use No one enjoys filling out an inconvenient, time-consuming feedback form, so if yours is too difficult or confusing for users to complete, it will discourage their opinions from sharing them. Make sure your form has pleasing aesthetics and user-friendly design elements while keeping questions to a minimum to prevent respondents from becoming overwhelmed with answers.
It is crucial that your questions be clear and precise. Any vague or unclear feedback can be both frustrating for receivers and potentially inflaming defensive responses. Ensure your questions are logically organized into groups with clearly labeled questions for easy tracking and comprehension.
Before disseminating your feedback form, it’s advisable to conduct an in-house pilot test of it in order to make sure it’s easy for responders to understand. A colleague could also fill out your form in order to highlight areas where answers may be misinterpreted.
Make sure to include a text box for respondents to leave their contact information so that you can follow up and demonstrate that their feedback has been heard; this will also build trust and encourage customers to contribute further in future surveys.
Blogging can be an excellent way to share useful information about your business with customers and expand its reach, as well as attract new ones and expand business operations. But it’s important to remember that blogging may also serve as a platform for negative comments that damage reputation and prevent customers from coming in, which spread quickly through social media if left unaddressed. Be proactive in responding to complaints or any potential concerns raised via the comments section on your blog.
When soliciting feedback, it’s essential to seek constructive criticism and be open to advice from others. While hearing criticism may be hard to accept, it is necessary for improving your blog, and taking time to listen carefully is key in order to understand where they’re coming from. It is also vitally important that honesty be shown by seeking specific suggestions rather than broad generalizations.
One way of collecting feedback is via online polls and surveys. With these tools, you can learn what your target audience wants to see in your blog, as well as use responses to plan new strategies for your business. However, make sure not to bombard people with too many questions – otherwise, they might get annoyed! Be clear as well about why you want feedback in the first place.
Facebook Post Autoresponders are an effective way of gathering feedback about your blog, offering users the ability to easily leave comments. By reaching out and responding directly, this tool enables you to meet audiences where they are while collecting invaluable customer insight that will allow for improved website blogs and better customer experiences.
An effective email feedback request must make it crystal-clear to the reader exactly what feedback is expected of them, whether product feedback, testimonial feedback, resume feedback, or something else entirely. Otherwise, your recipient could become confused as to the reason behind it and may fail to reply at all.
As part of any feedback request, it’s also beneficial to pay attention to the tone of voice used. Feedback can be difficult, and anyone receiving it could become distressed if your tone becomes defensive or argumentative; try keeping your tone conversational instead.
Be sure to include a call-to-action in your feedback email to encourage people to complete your request and improve your chances of receiving responses. For instance, if you’re seeking product feedback, mention that they should complete the feedback form on your website in order to submit their thoughts.
Instead of email, there are several other methods of gathering feedback on your blog. You could conduct an in-product survey, use pop-up surveys, poll customers on social media platforms such as Facebook or Instagram, and send text message links or include the form directly within customer support emails as method of collecting user responses.
No matter what channel you choose, it’s crucial that your approach be consistent and have a plan for using any feedback received. Otherwise, it won’t be possible to harness its power to improve your business – so be sure to have an actionable strategy for how feedback received on your website blog will be utilized.
If your customers and you have established an ongoing relationship, calling them on the phone to collect feedback can often be beneficial in understanding their issues more fully and how best to resolve them. Listening without defensiveness to feedback provided can also help. Just be wary not to annoy your customers by repeatedly making calls or seeking feedback too frequently!
Though it can be uncomfortable to receive constructive criticism, feedback can be extremely valuable in your professional development if taken correctly and accepted without defensiveness or anger. Once you can manage to put aside your ego and take feedback in an effective manner, it will serve you well throughout your professional journey.
When reviewing customer feedback, it is crucial to look for patterns. If multiple people identify similar problems in various forms, it is imperative that these issues are taken seriously and prioritized immediately so as to provide your customers with solutions as soon as possible.
Collecting feedback is a critical element of creating a great website and business. By listening to customer comments and responding appropriately, you can ensure they keep coming back – plus happy customers are more likely to refer your services! Don’t delay; start gathering customer comments today!
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