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Unlock Success with Goal and Objective Setting

By Tom Seest

How Can Goal-Setting and Objective-Setting Help Your Website Blog Succeed?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Setting goals is essential if you wish to create an effective blog. Goals help make blogging more productive and are vital components in becoming a successful blogger.
To set effective goals, use the SMART framework. These goals meet five criteria – they’re measurable, attainable, relevant, and time-bound – this article will show you how to apply this approach when setting them for your website blog.

How Can Goal-Setting and Objective-Setting Help Your Website Blog Succeed?

How Can Goal-Setting and Objective-Setting Help Your Website Blog Succeed?

How To Reach Your Website Blog Goals?

Setting SMART goals will help get your blog on track. These specific, measurable, attainable, realistic, and time-bound targets can help focus on what matters while leading towards greater success.
First and foremost, you should jot down the goals you have for your blog. Writing them down helps them feel more tangible, which increases the odds that they’ll be achieved. Also, consider breaking your goals down into smaller, more manageable steps – for instance, “become a better writer” is unmeasured, while “write a post that receives 100 shares” can be measured.
Be specific in your goals if you want to ensure their achievement. Goals that are too general may be misinterpreted or missed altogether, reducing your chance of success. By setting clearly defined and well-intentioned targets, you’ll gain clarity as to what needs to be done, when, and why.
Make sure your goals are measurable so you can accurately track your progress, using various measures like Google Analytics pageviews, email subscriber numbers, or results of promotional campaigns to measure success. Also, ensure they’re realistic, as this will keep you motivated – for instance, if you’re just getting started blogging, it would likely be unrealistic to expect to have one million subscribers within months!
Finally, your goals must be time-bound. This means setting an annual or bimonthly target date to achieve them and reviewing your progress at the end of every month.

How To Reach Your Website Blog Goals?

How To Reach Your Website Blog Goals?

How Relevant Are Your Website Blog Goals?

Your blogging goals can become more relevant by considering their relationship to your overall blog strategy and long-term aims. For instance, collecting email subscribers simply for the sake of doing it may not serve your ultimate objective of earning more from blogging.
As such, it may be beneficial to conduct a brainstorming session with your team in order to come up with goals that will help realize your vision of the future. This doesn’t need to be done alone and can serve as a great way of clearing away some of the mental clutter that often interferes with productivity – which can often be the source of a major roadblock in blogging!
Once your ideas have been written down, it can be useful to take a step back and evaluate them in relation to one another. For instance, if your aim was to write articles about every subject imaginable but only managed to publish once every week due to limited resources, then this probably wouldn’t serve anyone very well unless your intention is to reach an enormously wide audience with it.
Some goals will fail the relevance test because they don’t directly correspond with your business and can be more difficult to measure than others. For example, receiving many comments on every post might be nice but doesn’t translate directly to more traffic for your blog – these types of goals tend to fall more under marketing or branding goals rather than financial ones and may not always be easily quantifiable through metrics.

How Relevant Are Your Website Blog Goals?

How Relevant Are Your Website Blog Goals?

How Can You Measure Your Blog Goals?

Setting goals that can be measured will make tracking progress and keeping yourself motivated easier. For instance, setting “become a better writer” doesn’t make for an easily trackable target – however, “write a post that gets 100 shares” certainly does!
Some goals can be easily measured, like increasing sales or expanding email subscriber lists, but others are harder to track, especially for newer bloggers, such as “building brand and thought leadership” or achieving social media engagement success.
One way to set measurable blog goals is by keeping in mind your long-term vision. This will allow you to see how each daily task contributes toward it and give you the confidence to tackle daily tasks without creating unnecessary meta work.
Create an accountability system. Posting your goals on your wall or calendar is one way of keeping yourself on track; meeting with fellow bloggers to discuss them can also help. Making goals visible can also inspire; for instance, WPShout has published weekly blog posts since 2012, which keeps them accountable and ensures readers can rely on consistent schedules.
Be mindful that blogging is a marathon, not a sprint! Therefore, show some patience with yourself and do not try to accomplish too many goals at the same time – instead, focus on one or two at a time, and you are more likely to succeed!

How Can You Measure Your Blog Goals?

How Can You Measure Your Blog Goals?

Ready to Reach Your Website Blog Goals?

No matter whether you are blogging as part of a personal project or for professional gain, setting goals that are both SMART and realistic is key to reaching success in blogging. This post offers tips and advice for setting SMART blogging goals to help expand your site.
If you are unfamiliar with the SMART acronym, let me quickly introduce it: it stands for specific, measurable, action-oriented, realistic, and time-bound goals – this framework for setting goals can be applied to any business and any goal-setting needs. When setting goals for your blog, it is imperative they be attainable – these will keep you feeling accomplished while remaining motivated!
Step one in making your blog goals achievable is determining what’s realistic, given the resources at your disposal. A group brainstorm can be very helpful here as everyone’s ideas will come out, providing you with a wide range of possibilities that you can then investigate further in terms of seeing if any provide the results that you are after for your website.
Goals that meet this test would include increasing blog comments by 5-10 for every post or increasing the click-through rate by 30% for product pages, for example. Although these goals might sound reasonable at first, they fail the R: Relevance test because getting lots of comments won’t have much of an effect on website performance. More relevant goals would include something like increasing click-through rate by 30%, which would show results much quicker.
Once you’ve determined what’s possible, it’s time to set some objectives. Be sure to incorporate your current long-term goals when setting new objectives, but don’t be intimidated into setting bold yet achievable targets!

Ready to Reach Your Website Blog Goals?

Ready to Reach Your Website Blog Goals?

Ready to Launch Your Website Blog? Here’s How!

Setting clear, realistic deadlines for your goals will help ensure they are accomplished on time. Without such deadlines in place, goals that do not have a timeline tend to get forgotten or delayed by more urgent tasks. Furthermore, having a clearly defined timeline allows you to prioritize more urgent blog issues ahead of less urgent ones.
Make sure your goals align with why you started blogging in the first place. Setting goals that don’t fit with the larger vision for your blog may make reaching them challenging; collecting email subscribers for their own sake might give a false sense of achievement while not actually helping reach revenue generation targets.
As part of your goal-setting process, brainstorm as a team. Ensuring all members can participate will ensure you create goals relevant to all members’ personal and professional growth. Once your goals have been set, make sure they remain visible so you’re reminded regularly to achieve them when working on your blog. This will also keep you accountable as time progresses.
Setting SMART goals is the only way to guarantee any measure of blog success. Bloggers who set (and stick with) goals tend to fare much better than those who don’t use goals to expand their blog, so if setting goals hasn’t already helped expand yours yet, why wait any longer? Check out the tips in this article on how to set effective, measurable targets!

Ready to Launch Your Website Blog? Here's How!

Ready to Launch Your Website Blog? Here’s How!

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