Stand Out on Pinterest with Your Website Blog Pins
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Pins that are search-optimized can be an excellent way to drive traffic back to your website or blog, as Pinterest uses keywords in both title and description fields as a measure of relevance on their platform.
Make sure your Pinterest content has an SEO strategy in place so you can build a targeted, highly engaged following.
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Pinterest can help website blogs generate significant traffic by optimizing their pins. To get the most from your Pinterest account, take advantage of SEO best practices to target specific pins to your niche market and optimize them for more views and clicks – ultimately leading to new readers for your blog!
Begin by creating a Pinterest account relevant to your niche. Optimize both your profile and boards – ensure your brand-aligning photo matches up with your profile description – in order to increase searchability on both Pinterest and Google.
Make use of a scheduling tool to send Pins at times when your audience is most active on Pinterest, saving both time and ensuring maximum exposure for each pin you publish. Consider also using rich pins with clickable links back to blog posts, images with text overlay, and meta descriptions; this will improve domain quality and content relevance, which could ultimately lead to increased SEO scores on Pinterest.
When creating a pin, consider what people are searching for within your niche. For instance, if you blog about baking, your Pins should include search terms people use when looking for recipes or ideas. When creating boards with keywords in mind, name them after them so as to optimize results.
Make sure that you follow only relevant profiles to improve your Pinterest SEO score and increase suggested Pin recommendations from users. Follow others who share similar audiences to you.
An effective way to increase Pinterest SEO is to establish a business account. Doing this will give you access to an analytics dashboard and ads, plus tracking tools such as Promoted Pins. Visit the Pinterest business website and follow their prompts for setting up an account!
Pinterest acts much like a search engine, so it’s essential that your Pins and profile are optimized for organic (and paid) searches by using keywords in your profile, board titles and descriptions, Pin description copy, and image names – the more keywords used, the better!
Search-optimized keywords can also be added to Pin captions and images; just be sure to do it naturally and relevantly – Pinterest’s algorithm looks beyond keywords alone to determine where content should appear in search results.
Making your Pins more discoverable means including relevant hashtags in each pin. While this may seem counterintuitive, having hashtags on a Pinterest pin may actually help your content stand out and encourage visitors to click through – just make sure not to overdo it, as this could appear spammy.
Text overlay pins tend to perform well on Pinterest, so make sure each Pin includes an engaging title and description with key details about its relevance to its target audience. Remember to focus on how they will gain from viewing or learning from it!
Optimizing both boards and accounts requires the same strategies that would apply to individual Pins; specifically, create boards with cohesive themes and only pin content that relates to them – this will increase visibility on search results pages as well as drive more traffic to your site.
As part of your overall content marketing strategy, it is also beneficial to join groups of boards with similar topics so that more users will see it. This is particularly useful if your aim is to target specific demographics, as group boards can help facilitate reaching those users more quickly.
Rich Pins should also be added to your content; these enhanced pins provide more details than standard Pins and can help boost SEO on Pinterest. To start using Rich Pins on your site, add the following snippet of code to the website you own or manage, and check out Pinterest’s documentation on Rich Pins here.
A Pinterest button is an effective way to help visitors share pins from your website with ease. It can be integrated into image blocks, products, blog posts, and certain gallery blocks – enabling visitors to easily add text directly onto their pins and increase click-through rates by sharing more specific details about products or posts they’re sharing. To maximize its use even further, add custom code snippets that allow visitors to customize the text as they Pin. This way, you’re increasing visitor interaction.
While you have the flexibility of designing the button yourself, keeping it as simplistic as possible will make it easier for visitors to locate and understand. Furthermore, make sure it remains centered so as not to detract from your website layout.
Pinterest makes the title and description of your Pins an integral component, as they determine whether they will appear in relevant searches. To maximize their effectiveness, use keywords from your industry as part of their descriptions to ensure that people who are searching will come across your Pins.
Create board names with keywords to enhance the SEO of your pins, drive higher search engine results, and attract more followers. For instance, if you are writing about SEO tips or hacks, titles like “10 Tips for Better SEO” or “SEO Hacks” could work to your advantage.
Selecting the ideal Pinterest Pin size is also key to success. Square pins tend to outperform landscape or horizontal Pins in terms of engagement; additionally, vertical videos have greater chances of showing up in search results than their horizontal counterparts, making them an effective way of promoting content.
Participating in group boards is another excellent way to maximize your pins, particularly if you’re new to Pinterest. Collectives of Pins shared by multiple people provide an easy way for newcomers to increase their reach and visibility on Pinterest while building relationships and gaining followers – just be sure to read any guidelines for any group board before joining!
Content Studio makes managing your posting schedule and ensuring you share high-quality posts at just the right time much simpler so your followers don’t lose interest and unfollow you! Make sure your audience will stay engaged by using an algorithm-powered scheduling tool such as this to ensure they see only what matters – using Content Studio helps make sure that only relevant and valuable posts make their way onto Pinterest!
When creating a Pin, ensure it contains relevant keywords in its title and description for better SEO performance on Pinterest. In addition, using high-quality vertical images receives more views than horizontal ones on this platform.
Once your Pins have been optimized, it’s time to start sharing them on Pinterest. Make sure your pins align with your blog’s topics and target audience. Adding them to boards that match these criteria and are labeled with your blog name is also beneficial, as this makes it easier for new viewers to discover your content.
Promoted Pins offer another means of spreading your pins further afield; they appear at the top of users’ feeds and generally have higher click-through rates than regular Pins; however, it’s important to remember that Promoted Pins look very much like regular Pins, so it is still recommended that you optimize images and titles when creating Promoted Pins.
An additional way to increase the viewership of your pins is to add a Pinterest Save Button on your website, enabling visitors to easily save any page to their Pinterest boards from anywhere on it.
When visitors select “Save to Pinterest,” they’re prompted to select a board and description for the Pin. The title of this Pin will become whatever is written here, while its description will appear beneath its image in Pinterest newsfeeds. Make sure that optimized keywords are used throughout these fields – only 50 characters of any description will be visible to Pinterest users.
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