We Help you Achieve Your Blogging Dreams by Saving You Time and Resources Through Leveraged, Curated, Relevant Information and News About Website Blogging.

website-bloggers-logo

Maximize Your Blogging Success with Split Testing

By Tom Seest

How Can Split Testing Benefit a Website Blogger?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Idealistically, when testing pages or emails, only changing one element at a time would be ideal. Unfortunately, that’s often not practical.
Many tests require thousands of visits before reaching statistical significance, which can take time. While you wait, however, you can still optimize your website to increase conversions and drive more sales.

How Can Split Testing Benefit a Website Blogger?

How Can Split Testing Benefit a Website Blogger?

How Does Split Testing Benefit a Website Blogger?

Split testing is an experimentation technique that enables you to compare two versions of an experience against each other and test which can affect conversions – from website pages and homepages, blog posts, and ad campaigns to individual blog posts and ads. By acting on data rather than assumptions, split testing helps content optimization optimizers quickly improve their chances of converting visitors into customers.
At the heart of any successful split test lies selecting which elements of your website to assess. When starting, focus on pages that add the most value for your business – landing pages for certain product lines or service offerings can make a big difference when it comes to conversion rates.
Once you’ve selected elements to test, there are two approaches you can take when conducting experiments: either purist (only changing one element at a time) or generalist (managing multiple elements simultaneously). Purist tests tend to produce more reliable but longer results – though generalist tests might provide more precise and actionable insight about what works and doesn’t work.
For statistically significant results, A/B testing can be an ideal method. Recorder and heatmap functionality can also make experiments more reliable by monitoring visitor activity before and after you make changes.
Based on your goals, it may be worthwhile to conduct multiple variations of each page or site element. Most successful split tests yield modest gains of around 1-3% in performance – take them as signs that something worked! – but consider all tests conducted as worthwhile experiments with the aim of learning as much from them as possible.
Split testing is an indispensable asset to anyone seeking to maximize the effectiveness of their online marketing. By taking an evidence-driven approach and testing different versions, split testing can help identify what resonates most effectively with your target audience and can often mean the difference between success and failure in today’s highly competitive online environment.

How Does Split Testing Benefit a Website Blogger?

How Does Split Testing Benefit a Website Blogger?

How Can Split Testing Help Your Website Blogging Goals?

Split testing’s purpose is to determine which version of a page, opt-in form, or other element on a website will lead to increased conversions – whether that be button color comparisons or conversion rates of overall business activities.
Idealistically, testing many variations of one element should be your goal; however, this may not always be possible. With enough data collected on all variations to help determine which version performed best with 95%+ statistical significance, you know for certain whether your change worked and can implement it permanently.
To properly compare the two variants, it is crucial that they are as similar as possible. For instance, it would not make sense to compare a welcome gate and exit-intent popup since each performs different actions at various points during visitor interaction and does not serve the same function.
Furthermore, you should be prepared to conduct multiple tests at once and allow each variant to run long enough to deliver statistical significance (ideally hundreds of thousands of visitors). While each variant might take time to reach this level of statistical significance, the sooner you can determine which version is the superior choice, the sooner your marketing efforts can yield real returns.
Split testing can help your business identify exactly which improvements will result in more leads and sales, making this an invaluable asset when competing against many similar businesses in its space. Without testing, it may be impossible to tell what’s working versus not, making performance improvement much harder to achieve.
Split testing provides marketers with an effective means of making sure that any changes made are in line with industry best practices and the opinions of the highest-paid person; such assumptions could potentially harm conversion rates. Split testing offers marketers a way to confirm whether their assumptions are valid.

How Can Split Testing Help Your Website Blogging Goals?

How Can Split Testing Help Your Website Blogging Goals?

How Can I Use Split Testing to Boost My Blog’s Performance?

Split testing aims to determine whether making changes to your website, advertising campaign, email, or form increases or decreases the chances of an outcome (like more sales). You can use split tests to evaluate everything from colors used on call-to-action buttons and CTAs to headlines and CTAs and form placement. It is crucial that changes made are consistent so you can gather accurate data that allows you to draw accurate conclusions as to what works best.
Start your split test off on the right foot with user behavior reports. Heatmaps, scrollmaps, recordings, and other reports show how visitors engage with existing content and can provide clues as to areas that require improvement. Once identified, create test variants accordingly.
When selecting elements to test, be sure to compare like elements. For instance, there’s little point comparing a welcome gate with an exit-intent popup since they both serve different functions and appear at different times during visitors‘ visits. Also, keep your goals and the type of conversion you hope to achieve in mind when making this selection.
Many marketers become overexcited when they see an intriguing split test result and share it without proper analysis – this can lead to false positives where one element alone is given credit for an increase in conversion rate when other elements may have played a part in it.
Marketers frequently run multiple tests simultaneously, making it hard to pinpoint the specific elements responsible for any improvements in performance or identify which tests have succeeded in producing positive outcomes. It can also make determining the winners of tests difficult.
To avoid these complications, it’s generally best to limit yourself to no more than two variants on any page at one time, testing one at a time. If your traffic levels warrant it, three or more variants per page might be tried out, but always aim at improving only certain key metrics at any one time.

How Can I Use Split Testing to Boost My Blog's Performance?

How Can I Use Split Testing to Boost My Blog’s Performance?

How Can I Use Split Testing to Improve My Website Blogging?

Split testing doesn’t require expensive equipment – all that’s required depends on its complexity. At its core, all it requires is a web browser, some time, and some basic software like Crazy Egg for heatmaps, snapshots, and recordings of pages – but keep this in mind: Your most useful piece of software may just be your test-driven mindset!
An experimental mindset is key to understanding your audience, turning them into customers, and creating lasting customer relationships. A great marketer would know this, acting based on facts rather than assumptions – something many marketers struggle with and so many marketers get wrong.
For example, if you run a law firm, it’s often wise to create two landing pages: one that takes an engaging approach to criminal cases and another with more educational content. By doing this, you can evaluate which page best resonates with your target audience and increase conversion rates accordingly.
A similar principle holds true for other website assets, such as your homepage, product pages, and blog posts. To maximize the conversion rate, test various elements like headlines, visuals, call-to-actions, client testimonials, or anything else that could impede reaching your goals.
Split testing can not only increase your conversion rate but can also help to decrease visitor dwell time on your site – something which is crucial because longer visits increase bounce rate and, therefore, your conversion rate.
Split tests often focus on changing large portions of a page, such as switching images out or increasing text, but less radical modifications may also work well; game maker Ubisoft conducted such an experiment by decreasing scrolling time on their product pages to reduce user frustration and boost conversions by 11%.
To be as accurate as possible when testing, it’s best to test against an objective metric that has some value to your business, like signups or purchases. That way, you can monitor how your changes impact them over time and evaluate their efficacy; additionally, a good testing tool will offer valuable analytics about how visitors engage with your content.

How Can I Use Split Testing to Improve My Website Blogging?

How Can I Use Split Testing to Improve My Website Blogging?

Please share this post with your friends, family, or business associates who run website blogs.