Unlock the Power Of Webinars & Online Courses
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Webinars can be an excellent way to engage and expand your audience, as well as convert attendees into long-term students.
Once your webinar is up and running, promote it across your blog and social media. Send an email with a link to its registration page as well.
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Webinars have seen an upsurge in popularity and can be an excellent way to connect with customers and promote your business. Webinars provide subject matter experts an avenue for engaging their audience and driving leads for sales teams – but for maximum effectiveness, it’s essential that webinars have an effective promotion strategy in place – this blog post will discuss various techniques you can employ, including posting links directly onto websites, social media, and emails to drive attendees towards your event.
Webinars can be lengthy presentations that not all attendees can consume completely. To increase engagement with your webinar and to encourage people to view its on-demand version, consider cutting short clips of key points and quotes from it and sharing them across your social channels. You could take an interview with one of your webinar speakers and create a short clip highlighting their best tips – for instance.
Once your webinar is finished, post a link to it on your blog and use its transcript as material for a how-to or list post. Or upload the video directly onto YouTube (the second largest search engine) with a description that includes a link back to it in its description field.
Social media video ads can also help promote your webinar, reaching exactly the people most interested in your topic. Just make sure that before committing to an ongoing ad campaign.
Guest posting on other blogs is another effective way of spreading the word about your webinar, provided it’s relevant, and the author permits posting links back to it. When possible, try choosing a post timed around the date of your event so as to reach the highest number of potential attendees.
Webinars can be an effective way to broaden the audience for your blog posts and live events while increasing attendance numbers. But you must know how to promote a webinar effectively on social media so more people benefit. Here are a few steps that will help.
Promote your webinar across your website, social media profiles, and any other venues online, such as email lists, guest blogs, or online forums. Make sure that the registration form on your website is straightforward so as to minimize confusion among viewers who register – this way, everyone knows exactly what they’re signing up for and when.
Try posting trailer-style videos to social media and websites – these should only take two minutes and are an effective way of drawing in viewers. In addition, host a sneak peek webinar using live streaming tools like Facebook Live – this may draw in those not quite ready for an hour commitment just yet.
An effective way to market a webinar is through email marketing campaigns. Lewis Howes suggests sending three emails: one week, four days, and then the day prior. This will remind your target audience about your upcoming event and increase its registration numbers.
Once your webinar is over, be sure to post a transcript of it on your website as an invaluable resource for attendees and brand loyalty. Services like Certifier can even allow you to provide certificates of attendance so your attendees know you care about their success in their careers!
When marketing a webinar, it is essential to keep in mind the limited amount of free time people have. Your promotion should focus on topics relevant to your target audience’s interests that will add value to their lives, with clear calls-to-action in your content so they know exactly what steps they need to take next.
Webinars have become an invaluable asset to modern businesses, enabling you to engage your target audience and spread your message from any location around the globe. But these events don’t stop with just live presentations – they continue to generate leads long after their completion has come and gone. Here are some tips for posting a link to your webinar on your website and using it to drive conversions.
Webinars require significant work from start to finish – from planning the topic and recruiting subject matter experts through recording, editing, and publishing the video to social media and email channels – so to maximize its value, it is crucial that it can be reused across other channels in various forms.
One effective way to repurpose a webinar is to turn it into a blog post. This can be accomplished either by simply writing about the most compelling parts or asking the presenters themselves to contribute a guest blog post on the subject matter. Your post should include links back to the webinar as well as audio from its presentation; additionally, it’s wise to embed short audio excerpts.
Repurposing your webinar takeaways into a downloadable guide or providing supporting documents is another great way to extend their use and grow your email list and segment subscribers by what they downloaded – for instance, after hosting a webinar about transitioning to remote work, Zapier created the eBook “Suddenly Remote Starter Kit,” so their audience could download and refer back to it at their leisure.
People simply do not have time to sit through an entire webinar but will likely watch a three or four-minute clip that provides useful information. That is where “webinar chopping” comes into play; creating bite-sized webinar clips that answer frequently asked questions or address topics of interest to your target audience can serve as excellent thought leadership content on social media and lead to new business.
Once you have created a series of webinars on different subjects, create a dedicated page for them and feature a banner or popup lightbox to promote upcoming events and generate excitement among attendees. Send invitations out via mail before the event and post about it socially as well.
Webinars are effective marketing tools that establish your brand as an authority within its industry and generate leads. Although webinars require significant time and resources for production, they also can serve as cornerstone content for various marketing tactics ranging from social media posts and SEO articles to blog content and case studies.
Webinars provide an ideal opportunity for you to produce content relevant to the lives of your target audience. This could include tips and advice to address common customer problems. Providing useful material will build loyalty and trust with customers, which is essential for moving them further down your sales funnel and closing deals.
If your audience is keenly interested in attending your webinars, post the link on your website so they can access and learn from it. Webinars can be an excellent way to establish yourself as an authority in a field; be sure to promote them here, too.
Many people attend webinars for educational purposes, so posting links to your webinars on educational websites may help customers locate the information they require while also increasing website traffic. Webinars can also serve as an effective means for educating employees; simply post or email the link out.
Webinars can be an excellent way to share knowledge with an audience, but you must keep in mind that you only have limited time to engage them. A long webinar can be difficult for audiences to absorb; therefore, it would be prudent to utilize short clips from your video when creating social media posts or blog content; for instance, if a guest speaker shared an interesting quote, you could reduce the clip by several seconds before posting it online or creating a video reel of short clips and sharing that on your blog.
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