Crafting the Perfect Content Curation Guide
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Every day, more content than ever before is published into the world, providing readers with endless material to digest while making life harder for marketers.
Content curation offers an effective solution for this issue and can help your online performance increase month after month.
Table Of Contents
To create an effective content curation strategy, it’s essential that you first understand who your target audience is, their consumption patterns online, and which forms of media they prefer as sources for content consumption.
Keeping up-to-date on current affairs and trends may be key to reaching your audience effectively, so curating articles on such subjects could help draw their interest. Just be sure to choose only credible and engaging sources so as to not damage your brand image or cause unintended harm.
Curated content also gives your business credibility by portraying you as an industry expert, which can be an immense boon. Use this type of material to attract new followers while building lasting relationships with existing ones.
Google can be used to find reliable sources, providing an idea of what’s trending online and helping you identify social media influencers in your niche.
Email newsletters can also be an excellent source of interesting, valuable content. They typically deliver timely updates that contain interesting articles that share useful and timely material.
Amanda Natividad, Vice President of Marketing for SparkToro, subscribes to several Twitter lists about B2B marketing, content creators, founders and leaders, using these to source material for her newsletters, which she then posts both on SparkToro’s and her personal websites.
As part of your content curation strategy, when gathering material for curation, remember to assess domain authority (DA) and other metrics that indicate a website’s credibility. High DA scores typically indicate that this site is well-regarded, with numerous external sites linking back.
Content curation is crucial in order to provide your audience with relevant, engaging content at just the right time. A good way of measuring its success is through tracking engagement rates and click-through rates of articles you share via curation.
Make sure that you’re not sharing too much-curated content, as this can become annoying to your target audience. An ideal rate would be 20-30% of all the total posts shared online or via social media as curated posts.
Content curation can be an excellent way to add fresh, relevant material to your marketing strategy and expand its reach. Curation allows you to reach new audiences, strengthen your brand identity, improve SEO rankings, and establish yourself as an authority in your field.
Curation can save both time and money when creating original content is unavailable to you. However, this should be done carefully so as to prevent plagiarism or copyright infringement.
Additionally, curated content should include an attribution and link back to its original source, providing more context for readers interested in more about what’s being presented here.
Maintaining an ongoing process of sourcing content requires staying abreast of current developments in your field and staying abreast of emerging trends and studies that are applicable to you and incorporating these updates into your content, helping keep audiences up-to-date and engaged with their information. By regularly staying current and adapting accordingly, your audience will remain more engaged.
Source content through industry publications, trade shows, and events to quickly locate quality suppliers. In addition, friends or colleagues in the industry could help you find reliable vendors faster.
Social media accounts offer another method for finding sources. By checking which ones your target audience follows, it should be easy to discover many that share relevant topics in your sector.
Sharing both original articles and relevant content will draw followers and boost the value of your social media channels. The key is mixing both forms of media to build yourself up as an authoritative source of reliable information.
Content curation can help your business achieve its goals in 2023 by providing your audience with high-quality, relevant material that they’re searching for. Curation also supports SEO efforts, establishes you as an authority, and facilitates lead generation.
By adopting the appropriate strategies and processes, content curation in 2023 can produce outstanding results. This involves using high-quality content from numerous authoritative sources, filtering it down to only those pieces that are most pertinent, and then sharing these pieces on social media pages.
Content curation can help your business navigate a vast sea of online information with ease and provide your audience with relevant and useful information.
Content curation tools provide a much-needed service in terms of curating news articles, blog posts, and social media updates related to your business. By relieving yourself of creating original content from scratch and shifting it onto someone else’s shoulders, curation allows you to focus more on providing timely insights that your audience craves.
Curation can also help establish authority and credibility within your industry. By sharing insights through original content or third-party sources, curating can show audiences that you are a reliable source of industry-related knowledge – which could ultimately result in higher search engine rankings and increased conversions.
Content curation strategies take time and effort, but in the long run, they may pay dividends.
Filtering content you curate can save a tremendous amount of time. Filtering may include simply searching keywords or filtering by Twitter handles.
Curation is an integral component of the Internet, from RSS feeds and social media posts to blogs and news aggregation websites – curating is used across every facet, from marketing to journalism.
Utilizing curated content, you can also leverage social media as a powerful learning tool for your team through personalized learning experiences tailored specifically to meet their needs.
Your carefully curated learning content should contain articles, videos, images, and resources that learners can easily access anytime – helping them access what they need at just the right moment to boost performance.
Content curation can save time, but to do it effectively, you must ensure you’re curating only high-quality and relevant material. This means sourcing from authoritative sources while organizing them into categories that resonate with your target audience.
Curation is an easy and cost-effective way to share the best content from around the web with your target audience and an ideal way to market social media accounts. But to ensure success with this method, be sure to select content relevant to them when curating.
Curating content using various tools such as Twitter lists and Pocket can be done easily using web-based applications that allow you to save content you find for later reading or sharing, making these an efficient solution for marketers who don’t have enough time or energy for manual search of information.
Establish a list of authoritative sites willing to link back to various resources – blog posts, news roundups, or how-to guides – this will enable you to gain inbound links that boost SEO efforts.
A key strategy in engaging readers is showing them that you aren’t all about yourself; rather, that you offer content from others who share similar interests to yourself. This helps separate you from brands who only publish their own posts without seeking out varied points of view.
One way of doing this is curating articles that give your readers insight into new areas or perspectives while giving them a chance to gain expertise from others and increase credibility within your niche.
As part of curating content, always provide sources where your information has come from. This will foster transparency with readers and allow them to check those sources if they have questions or issues with a topic.
Build trust with your audience and expand your social reach by joining in conversations on other brands’ social channels. Plus, this could open doors for partnerships between brands you’d like to work with!
Successful curation campaigns require constant monitoring to gauge performance and adjust objectives based on results while also helping avoid common content curation mistakes and ensuring your strategy is working as designed for your business.
Please share this post with your friends, family, or business associates who run website blogs.