Crafting Compelling Pre-Sell Content for Your Website Blog
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Pre-selling your blog content is one of the best ways to monetize it and will increase sales through it.
To do this, it is crucial that you gain an in-depth knowledge of your target audience – this means understanding their demographics and psychographics.
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Selecting an audience for your website blog is integral to developing a sustainable business model. By understanding their needs and problems, creating content that resonates with them, and increasing user engagement – as a result this will lead to higher conversion rates and better user retention rates.
To identify your target audience, start by considering who and why you are creating the blog. After answering these questions, begin researching them using tools such as Google Analytics, Quora, and social media monitoring to gain information.
Once you’ve identified your target audience, creating a reader persona can help you tailor content specifically to meet their needs. For example, if your website sells knitting patterns with a blog to support this endeavor, “Knitty Nina” might be described as a busy mom looking for quick project ideas she can complete while watching television – this blog content could then focus on meeting this person’s requirements and helping her become a better knitter.
One effective method for identifying your target audience is by reviewing the keywords that drive traffic to your website. If most of it comes from long tail keywords, chances are those users are interested in your niche topic and could benefit from content tailored specifically towards these words – creating more targeted visitors while increasing sales potential and improving SEO rankings in turn. By targeting specific audience groups, you can ensure your content remains relevant rather than spammy or irrelevant to them.
An effective call-to-action (CTA) button can transform visitors into customers. A CTA should be visible, attractive, and clearly state what it wants the visitor to do – for instance, increasing blog comments, email subscribers, or making purchases.
Wording a CTA correctly is crucial. For an effective CTA, its text should be persuasive and encourage readers to take the desired action yet still fit within any available space. Avoid words that undermine its effectiveness, such as “please,” and modifiers like “could.” Be direct and use strong language when crafting your statement.
Your button can also benefit from optimizing certain graphical elements to make it stand out, including bright colors that capture viewers’ eyes and shapes that draw the eye – for instance, rounded corners can make an impression that is less intimidating and threatens people less.
If you’re uncertain of which Call-To-Action (CTA) to implement, it is crucial that you test various options and see which works best for your audience. Some ideas might look great on paper or sound great during meetings – the only way to know for certain what works is through testing out each option yourself.
Another effective strategy for your CTAs is offering rewards. Be it money back, free shipping or discounts – giving your readers a reason to act now will increase the effectiveness and increase conversion rates. By employing this approach, you not only enhance the effectiveness of your call-to-actions but also increase conversion rates!
Blogging as a content marketing strategy has the ability to draw in and keep customers. For optimal success, however, your blog needs strong visuals that grab the reader’s attention and help make its message memorable.
Visual aids like infographics, screenshots, and videos will keep your readers engaged while simultaneously increasing the click-through rates on social media and search engines. Plus, adding these types of visuals to your blog post may even help improve its ranking on search engines!
Note, however, that too many blog posts with images can slow the page load speed significantly. To combat this problem, JPEG images should be used since they’re smaller in size but maintain high quality. Furthermore, avoid images containing text since this could result in small font sizes, making reading them difficult on mobile devices.
Images should also add value and context to an article; for instance, when discussing new technology, it would be wise to include an image depicting it so as to keep readers engaged while making it easier for them to comprehend the topic at hand.
Keep an eye on what your competitors are up to and try to distinguish yourself from them in order to produce better and more valuable content. For instance, if a competitor writes an extensive “how-to” blog post about a topic you care about, find out which information they are leaving out, and then create an expanded version with additional material that covers everything they missed out.
Video marketing can be an effective way to engage readers on your website blog and increase visitor numbers. Studies show that Millennials and Gen Z audiences are the ones most attracted by videos; videos also help break up text-heavy blogs by providing visual elements like videos that capture people’s attention quickly. With their short attention spans, visual content like videos is key in keeping people’s interest.
Customer testimonial videos are an ideal way to capture an audience’s interest and demonstrate your company has a devoted customer base. Another form of video used on website blogs is user-generated content (UGC), which shows your commitment to listening to customers and taking into consideration their opinions and feedback.
Research indicates that videos under two minutes long tend to gain the highest engagement. This could be because viewers do not wish to watch an endlessly looped video that does not provide what they need. When adding a video to a website blog, it is crucial that it is formatted appropriately and includes meta tags for search engine optimization – Blue Billy Wig has an excellent blog post detailing how to optimize YouTube videos for SEO.
There are various call-to-actions (CTAs) you can include in blog posts depending on what types of conversions you want to encourage. For instance, asking readers to subscribe for more content can build an engaged reader community and expand the reach of your business, while asking readers to purchase products and services can increase traffic and leads.
Another effective call-to-action (CTA) is encouraging readers to share the post on social media, which can increase visibility and attract more customers. You could include a button allowing readers to easily share specific social networks directly, which would drive more targeted traffic directly back to your site.
Add a call-to-action that encourages readers to visit other pages on your blog or website, such as an About or Contact page, so they can learn more about your company and its goals; this feature is particularly effective for blogs with multiple authors covering diverse topics.
No matter what form of CTA you opt for, it is crucial that it is clearly visible and easy for visitors to click. Testing various calls-to-action to see what works best with your audience could include using different colors or phrases for the CTA button – even small changes could make a dramatic impactful difference in conversion rates! Split-testing all blog elements is another worthwhile practice because even small changes could bring significant outcomes.
Please share this post with your friends, family, or business associates who run website blogs.