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Curate Quality Content: Here’s How!

By Tom Seest

How Can You Curate Quality Content?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Curation is the practice of selecting, organizing, and presenting content in an organized and meaningful manner to build brand authority and expand reach.
Curation can add unique value to any piece of content you are curating, so here are six strategies from Robin Good to ensure your curation process is both effective and memorable.

How Can You Curate Quality Content?

How Can You Curate Quality Content?

What Should You Consider When Choosing Content for Curation?

Curation can help establish your brand as a leader and expert. Curation also supports SEO efforts, streamlines lead nurturing programs, and compliments social media and blogging activities.
When curating content, it’s advisable to select pieces that align with your brand voice and points of view. Curation shouldn’t just mean sharing the best articles or podcasts; rather, it should focus on choosing pieces that cater specifically to the interests and concerns of your target audience.
Content curation can take many forms, from tweeting news updates to linking within blog articles. Three core principles apply when curating any kind of content: sourcing, attribution, and consistency.
Always give credit to the original author and abide by any copyright guidelines associated with any content you curate to prevent plagiarism and build trust among your readers – providing an opportunity for you to provide commentary, opinions, and insights into what you share.
As content duplication can erode its value and damage your SEO, mix different sources to produce unique material for your readers and increase sharing rates for curated posts.
If your B2B company employs an internal marketing team, fostering an atmosphere of curating and knowledge-sharing is highly recommended. That way, everyone in the organization will be able to easily find and share relevant articles and insights relevant to the industry.

What Should You Consider When Choosing Content for Curation?

What Should You Consider When Choosing Content for Curation?

How Can You Curate Thoughtfully?

Curating content is an excellent way to expand and strengthen your business. Curation saves time, increases brand recognition, and builds credibility with audiences – just make sure that it’s done carefully and thoughtfully so as to get maximum returns from your efforts!
Begin by compiling a list of your top sources for quality content. This could include publications, blogs, and industry-related websites, as well as RSS feeds from authoritative websites that will give you access to an organized collection of their latest articles.
Care should also be given when it comes to curating in terms of format; Anna Dubenko’s Tumblr page features carefully selected articles from multiple sources in an easy-to-read format.
She ensures her curated content remains engaging and relevant for her audience by adding personal commentary or weaving in quotes from original articles. This ensures that their experience of viewing it remains engaging.
Curation strategies that work include sharing a mix of text, images, and videos in your content – especially social media posts – as visual content attracts two times as many views as text-only posts.
Your content should demonstrate your expertise and show that it represents a distinct viewpoint on a given subject. Furthermore, offering this valuable material as part of team training sessions can help them build skills to become superior learning professionals for your company.

How Can You Curate Thoughtfully?

How Can You Curate Thoughtfully?

How Can Consistency Help Your Content Curation?

Curation is an essential component of a successful content marketing strategy, providing SEO benefits, lead generation capabilities, credibility enhancement, and completeness to any overall strategy. However, curation requires consistency for its success.
An effective content curation effort requires creating a plan. A clear and consistent strategy will help to set up a schedule for reading articles, blogs, and other forms of media content.
Begin by identifying topics relevant to your business and audience. This can be accomplished by searching keywords and gathering relevant news articles, blog posts, and social media posts that cover similar subjects.
Start by verifying the content is reliable and beneficial; to do this easily, use a browser extension like MozBar, which will provide an index score indicating its Domain Authority and quality of content on each website.
Make sure the content you share fits with the brand voice and tone in order to differentiate yourself from other content aggregators and gain new followers.
When curating content, always link back to its source. This will enable you to build relationships with content creators while adding greater value for their audiences, spark conversations that lead to influencer partnerships, and let readers know they’re reading from a reliable source.

How Can Consistency Help Your Content Curation?

How Can Consistency Help Your Content Curation?

How to Make Content Relevant?

Content curation requires consideration for relevance. For example, if your target audience includes horse owners only, sharing cat memes would likely turn them off and have them searching elsewhere for relevant posts.
One way to remain relevant is to draw content from diverse sources – national media outlets, local news sites, blogs, and journals that pertain to your industry- and can all provide important perspectives that add depth and breadth to any curated piece.
Being relevant means ensuring your curated piece brings value to its target audience, such as including a link back to its original article. Doing this will not only increase search engine ranking but will keep users engaged with your brand.
Curated content can help fill any holes in your content calendar while saving you time and increasing engagement with customers. Curated pieces also serve to break up promotional messages that become repetitive over time, keeping customers interested.
As content marketing becomes more competitive, relevance becomes ever more essential if you wish to build strong relationships. By sharing topics of relevance to your audience and sourcing and sharing topics that speak directly to their interests, you can forge stronger ties between yourself and their followers – ultimately increasing loyalty from them and you!

How to Make Content Relevant?

How to Make Content Relevant?

Uncovering Unique Content: How?

The content you publish online or via newsletter needs to be original, so take the time to consider each piece you curate before sharing it with your audience.
Curating content is similar to selecting and arranging artifacts on display at a museum; it can be daunting, but with proper planning, you shouldn’t encounter any difficulties in creating engaging and relevant posts for your target audience and brand.
As someone new to curating, it can be easy to fall into the habit of copy-pasting from various sources without adding value or context to their content. Google considers this practice plagiarism and could negatively impact your ranking as a result.
Curating is another effective way of reaching new audiences with your content. As a business owner or blogger, finding relevant posts that will appeal to new followers and expand visibility within an industry can help attract them and build loyalty over time.
Content curation can be an excellent way to build credibility and reach new audiences, providing an edge against your competitors. An optimal strategy would include creating both original and curated pieces so as to stand out.

Uncovering Unique Content: How?

Uncovering Unique Content: How?

Make Your Content Stand Out: How?

Content curation can be an effective way to bring attention to your brand without coming off as overtly promotional. Done correctly, it can also make audiences feel more connected to both you and the industry you operate within.
An effective curation strategy requires creating content that remains fresh and interesting to its target audience by mixing up formats and prioritizing topic relevance.
TikTok is a social media platform offering short-form video content that is easily shareable across Twitter and Instagram, making it suitable for audiences that do not have time to read lengthy articles or watch lengthy YouTube videos.
Creation of original content may be challenging, but this step is integral in building your voice as a content marketer and filling any content gaps that have yet to surface.
Content marketers usually face an abundance of content to share regularly. By curating, it’s easier for you to select and organize only the highest-quality posts so your audience will engage more fully with them in the future. This approach builds your brand’s authority as an authoritative source on any particular topic while encouraging engagement from readers who encounter your posts more frequently.

Make Your Content Stand Out: How?

Make Your Content Stand Out: How?

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