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Unlock the Power Of Email for a Better Blog

By Tom Seest

How Do You Boost Blog Traffic With Email Copywriting?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Your blog should draw in traffic if it focuses on an audience and subject that are easily defined while building an email list requires building one through either static or pop-up forms on your website.
Use second-person language when communicating with subscribers so that it appears like the email was tailored specifically for them. Merge tags provide an effective solution for adding this personalization.

How Do You Boost Blog Traffic With Email Copywriting?

How Do You Boost Blog Traffic With Email Copywriting?

Are Your Subject Lines Grabbing Your Audience’s Attention?

Though email subject lines may seem inconsequential, they’re actually crucial components of your company’s brand image. People’s initial perception of your business can determine whether they open and read your emails, so it is vital that these reflect your brand personality and tone while being tailored specifically to the needs and interests of your target audience.
An effective subject line should pique subscribers’ curiosity and persuade them to open your email. This can be accomplished through creating curiosity, excitement, or urgency; additionally, the subject should include clear benefits. Including these strategies in your email campaigns will enhance performance while increasing ROI.
Email marketers must remember that subscribers receive many emails each day, so your subject line must be short and direct in order to be noticed by subscribers. Jargon or overly promotional language in your subject lines should also be avoided as these may prompt subscribers to click. A simpler subject line is more likely to get clicked upon than its longer-winded equivalents.
Utilize a call-to-action (CTA) button in your subject line to persuade subscribers to take desired actions, such as clicking here or reading more. A powerful CTA can increase both click-through rates and conversion rates.
Language used in your email subject lines must reflect the voice and tone of your brand, as subscribers will begin associating this language with you and potentially their interactions with it and their purchasing decisions.
Implement the appropriate subject lines into your email marketing campaigns to engage readers and establish lasting relationships with them. A good subject line will establish your business as an authority in its industry while simultaneously increasing its value – thus leading to more revenue generated through email campaigns!

Are Your Subject Lines Grabbing Your Audience's Attention?

Are Your Subject Lines Grabbing Your Audience’s Attention?

Is Your Website Blog’s Body Copy Captivating Readers?

Subject lines and opening lines will get an email opened, but the body copy is what keeps readers engaged with your product or service. Body copy should align with expectations set by subject lines, providing all of the supporting details they need to click through to your call-to-action (CTA). In addition, avoid including unnecessary words and phrases that don’t help explain your product or service in terms of body text.
Create a content style guide for your company as an effective way of keeping all of your emails consistent and on-brand while making it easier for subscribers to recognize your emails in their inboxes.
Finalizing your email copies requires testing them out. You can do this by splitting your list in half and sending each group different versions of your email, then comparing their performance against one another to determine which version drives more conversions. A/B testing should always be part of email copywriting strategy – utilize it across your campaigns!
Beginner email copywriting can be intimidatingly complex; however, don’t let that stop you! The best way to master email copywriting is to experiment with various subject lines, opening lines, and CTAs until you discover what works for your audience.
While it can be tempting to focus solely on your call-to-action (CTA), it’s vital that the entire email copywriting piece stays cohesive and is tailored towards a conversion goal. Each email should tell a compelling narrative that resonates with its target audience and eventually results in conversion.
To achieve your objectives, it’s essential that you clearly outline your goals and gain an in-depth knowledge of your target audience. Once this has been accomplished, writing engaging subject lines, engaging body copy, and actionable CTAs that support achieving your objectives should follow. Once this process has been completed, GMass provides the perfect solution to scale emails at scale with targeted, brand-appropriate messages that convert.

Is Your Website Blog's Body Copy Captivating Readers?

Is Your Website Blog’s Body Copy Captivating Readers?

Are Your CTA Buttons Optimized for Maximum Clicks?

Email copywriters understand that email is personal and should speak directly to its recipients. In many instances, this means avoiding industry jargon in favor of language that resonates with your target audience – for instance, if writing for an investment firm or law office, you should avoid words such as “investments,” “clients,” and “returns.” Instead, use phrases that resonate with them directly.
The approach is especially crucial when it comes to CTA buttons. Marketers sometimes attempt to be clever by including multiple CTAs in their emails, but too many can become distracting and lead them away from reading your message altogether. A general guideline suggests having one main CTA and up to two or three secondary ones.
Selecting an effective CTA button color is also vitally important. The most striking images will feature hues that contrast with the email background – for instance, red buttons on blue backgrounds will stand out, while green buttons blending in will blend more into its design.
Increase the click rates of your CTA buttons by including compelling verbs in their text. Words like “shop,” “buy,” or “get” will make your email’s call to action more inviting to click, as well as give subscribers confidence when taking an action step.
While it is wise to avoid overusing verbs, it may also be beneficial to emphasize the benefits of clicking your CTA buttons. If your email is an opt-in form, for example, be sure to emphasize what recipients will gain by signing up – this may increase the odds that they click your call-to-action button.
One final tip for increasing click rates with email call-to-action buttons is placing them in an easy-to-find spot. Aim to position it near the top so it doesn’t get lost while scrolling; for longer emails, it may also be beneficial to include another CTA button at the end.

Are Your CTA Buttons Optimized for Maximum Clicks?

Are Your CTA Buttons Optimized for Maximum Clicks?

Is Your Website’s Design Maximizing Email Copywriting Success?

Email has quickly become the preferred mode of contact between businesses and their clients, making it an indispensable asset for business development. By taking time to craft engaging emails that resonate with recipients, email campaigns can build relationships between clients and you while driving new traffic to your site and driving revenue growth.
Focusing on your target audience and tailoring content specifically to their needs are the keys to successful website blog writing. This is especially crucial when it comes to email marketing, as subscribers have given you direct access to their inboxes; they have signed up because they want to hear from you – if your emails fail to meet those needs, they will quickly click unsubscribe!
An essential aspect of website blog writing is creating an easy-to-read copy. Given that people spend 6.4 hours each day browsing their email inboxes, making your emails short and straightforward is key for effective blog writing. By using bulleted lists or short paragraphs, your message will become more accessible and will be read within minutes.
Additionally, capitalize certain words in your email subject lines and body text to emphasize them. Be careful of over-capitalizing, as this may come across as aggressive or overwhelming to your readership. Also, avoid any spam trigger words that could send your email directly into spam mail.
Finally, it’s essential that your emails include an obvious call-to-action (CTA). This could include inviting readers to forward or share the email with someone, clicking a link, downloading an eBook, etc. For an added touch, use an eye-catching and creative CTA that relates directly to both the subject line of the email and the offer being promoted.
Email is the ultimate form of digital communication, and it’s vitally important that it expresses your brand’s individuality in this format. By adhering to these design best practices, you can craft emails that engage readers and motivate them to take action – leading them to visit your site blog more frequently, leading them to take an actionable next step, and ultimately leading to a more prosperous business venture.

Is Your Website's Design Maximizing Email Copywriting Success?

Is Your Website’s Design Maximizing Email Copywriting Success?

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