Rev Up Your Website Traffic: The Power Of Press Releases
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Given newsroom budget cuts, finding someone willing to cover your local fundraiser or educational seminar may be difficult. There is still a way of getting your story published by submitting a press release.
An effective press release can be an excellent way to drive visitors to your website. Here’s how: 1. Ensure the content is newsworthy
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Press releases can drive considerable organic traffic if they’re written and distributed effectively. A great press release should capture the interest of its target audience while being compelling enough to inspire them to share it via their social networks.
Press releases typically follow a standard format yet should always be tailored specifically to the news you’re communicating. For instance, when launching a product, you might include images relevant to its industry as well as important details about its price and availability.
A well-written press release should incorporate keywords. But to protect your SEO ranking, avoid keyword stuffing – instead incorporate keywords into the headline and first paragraph, as well as using relevant ones throughout its body.
Use quotes from trustworthy sources to enhance the readability of a press release. Media are more likely to publish releases with quotes from management, company executives, public figures, experts, or other reputable organizations.
Finally, your press release should include a call-to-action. This could involve inviting readers to visit your website or follow you on social media, as well as encouraging them to sign up for newsletters or other subscription services.
Press releases can do much more than drive organic traffic; they also foster brand recognition and foster trust with potential customers. By spreading your news across multiple channels, you can reach more people and increase the odds of sales. Furthermore, by tracking performance using an application such as Asana, you can quickly identify opportunities for improvement and make strategic plans moving forward.
Press releases can have many advantages, from increasing organic traffic and SEO rankings to building brand recognition and brand loyalty. Writing an effective press release requires understanding what makes your company newsworthy and then considering multiple components, such as the headline, target audience, and how your story ties into current events or trends.
The headline of a press release is of paramount importance and can often be the first thing that captures a journalist’s interest. A great headline should be engaging, answering all five Ws: Who, What, When, Where, and Why, as well as including keywords to aid search engine optimization (SEO).
Your press release’s body should provide more details about your company and include quotes from company leaders or relevant experts to add credibility to the story you’re telling. Also, consider providing context on how your organization created newsworthy events or announcements that may make headlines; newsjacking can help tie into current trends or issues that have media interest.
Your website should also feature an “about” section, providing a brief introduction to your organization or company. Typically, this section should consist of several sentences covering five Ws: your organization name, website URL address, founding date, size of business operation, and an affirmative statement.
Once your press release is finished, the next step should be sending it out to journalists. Local organizations or contacting those at larger publications where your news was previously featured can be effective in reaching journalists interested in hearing more about what’s going on with you. You might even try looking up reporters in the field who may be interested.
Publishing a press release through external channels is another great way to reach new audiences and drive traffic to your website. Not only will this increase brand recognition and awareness, but it can also strengthen credibility and trustworthiness among consumers.
Press releases are an effective way of getting your brand in front of journalists, which is essential for increasing organic traffic. However, writing an effective press release is only half the battle; distribution must also occur to reach all target publications.
Press release distribution services such as PR Newswire, Marketwire, and eReleases offer tailored distribution options to reach the right target audiences and industries. Many also include videos, images, and links for further reading – look for one with direct journalist targeting so your message reaches those that matter the most!
As soon as you’ve found a press release distribution service that meets your targeted distribution requirements, focus on finding journalists in your niche who write articles related to it and reach out directly. Journalists receive hundreds of emails daily; therefore, a personalized approach to reaching journalists is key for getting your message noticed and covered by media outlets.
Create an irresistibly engaging headline that captures your target audience’s attention and compels them to read on by using relevant keywords and refraining from overtly brand-specific language or phrases.
Before sending out your press release to journalists, be mindful that they have deadlines and requirements that need to be met. For example, if targeting a monthly magazine such as Esquire Magazine, find out when their submission deadlines are so as to submit early.
Once your press release has been published, leverage social media to extend its impact and reach. Add an eye-catching photo or video, an eye-catching caption with appropriate hashtags, and a link back to your website – as well as tag the publication and journalist that covered it for extra exposure!
Optimized press releases make it easier for journalists to identify and select your news for coverage, leading to higher visibility on search engine results pages and news sites – and, therefore, increasing credibility, organic traffic growth, and conversion opportunities. To optimize your press releases effectively, look for a marketing automation tool with press release management capabilities.
A professionally written press release can reach a wide audience and spark awareness for your brand, creating significant buzz. Leverage these releases by sharing them on social media channels like Twitter. Ensure it’s mobile-friendly so it reaches a broader audience.
Press releases are an effective way of informing audiences about a sweepstakes or contest your business is hosting, increasing audience excitement and encouraging them to visit your website for more information. Furthermore, including links directly to these sweepstakes or contests can direct viewers and boost conversions.
Use your press release to highlight specific research findings or data. Journalists frequently rely on data when writing stories, so this tactic could help generate interest for your press release. According to one Cision study, 56 percent of journalists always or often used data when reporting stories; infographics could also be an effective way to break up lengthy press releases or convey complex information that may not translate well to text format.
Share your press release across social media using engaging captions and visuals that grab their attention, such as engaging captions or visuals to draw them in. If it has been picked up by major publications, make sure that mention is made within the caption with a link back to the full article.
Your audience and influencers are most active during peak hours; test different times throughout the day until you find what works best for your audience.
Press releases are designed to build branding and credibility rather than SEO; however, they can have an indirect effect by sparking journalistic interest abroad and increasing your chances of media coverage. By following these tips for writing press releases that drive website traffic, increase brand recognition, and boost sales, MarketersMEDIA offers professional writers who are available to help craft results-driven press releases that drive growth – contact us now to start!
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