An Overview Of How to Build a Competitive Edge with Persuasion for a Website Blog
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Content creation for your website blog requires employing persuasive techniques outlined by Aristotle in his ancient rhetoric. These techniques include using ethos, pathos and logos.
Customers choose your business over others for various reasons, and your competitive edge is the reason. This might include things such as cost or quality advantages as well as brand experiences that set it apart.
Table Of Contents
- How Do You Figure Out Your Audience to Build a Competitive Edge for a Website Blog?
- How Do You Create a Compelling Title to Build a Competitive Edge for a Website Blog?
- How Do You Create a Call-To-Action to Build a Competitive Edge for a Website Blog?
- How Do You Create a Shareable Image to Build a Competitive Edge for a Website Blog?
- How Do You Create a Video to Build a Competitive Edge for a Website Blog?
- How Do You Create a Resource Page to Build a Competitive Edge for a Website Blog?
- How Do You Create a Social Media Profile to Build a Competitive Edge for a Website Blog?
- How Do You Create a Podcast to Build a Competitive Edge for a Website Blog?
Knowledge of your audience is essential in crafting content that resonates with them, from understanding their needs, wants, and concerns to providing them with what they require – leading to more visitors coming to your blog and, ultimately, higher sales when creating products.
One effective way of finding your audience is by visiting forums related to your niche. Here, you can learn what types of questions people are posing and which content resonates most. Additionally, you’ll gain an insight into which keywords people use when searching for information.
Doing competitor analysis is also an excellent way to gain more insight into your audience. By seeing how they attract their audiences and which strategies they employ, this analysis will give you information that you can use to create your own plan that stands out from their offerings and establish an edge against them.
Compelling blog titles are crucial for increasing readership and engagement with your blog, as noted by Mic. According to their satirical news site Mic, on average, five times as many people read an advertisement’s headline than its body copy.
An engaging title should contain your targeted keyword (for SEO) while offering readers value or providing them with something novel about the topic at hand. Furthermore, using descriptive language that will elicit emotional or psychological responses will only serve to enhance its impact.
Examples of effective techniques include using cliffhangers that leave readers wanting more. Also, creating listicles can increase clicks and engagement, while odd numbers (like 5, 7, or 11) help the brain process them more quickly than even-numbered lists.
Powerful words are another effective way to enhance blog posts and email subject lines. Designed to evoke psychological or emotional responses in readers, such as bargain, FOMO, exclusive, etc. These powerful words create a sense of urgency among your audience and compel them to click.
Calls-to-action (CTAs) are one of the key tools in any blogger’s tool belt, whether used to prompt readers to download your lead magnet, subscribe to your newsletter, or follow you on social media. An engaging CTA could make the difference between someone clicking through to another post on your site and leaving altogether.
In-line Call-To-Actions are an excellent way to add value for your readers without detracting from the flow of your blog post. They could include anything from an in-text link leading to another blog post related to that topic or more information on it to inviting readers to share the post via their social feeds.
Add value to your blog posts by offering exclusive content, from limited-time discounts to access to an eBook before it hits the public market. People appreciate exclusivity, and this can be an effective way of driving more visitors directly to your posts – not to mention it can easily be implemented within each post with just one text link!
Images can add visual interest and aid readers in comprehending complex topics while increasing social media engagement and search engine optimization.
When it comes to creating shareable images, make sure they follow the right format and size specifications. While it might be tempting to create large graphics that draw people in quickly, doing so can negatively affect site speed as well as SEO rankings.
The timeliness of images should also be kept in mind when creating them, which will encourage audiences to share them more widely – for instance, Tourism Australia often posts quick tips and facts about their country on Facebook, which leads to a high organic reach of these posts.
Keep this in mind when creating shareable images: they should adhere to the topic and tone of your post. Subtlety is key; no one wants to feel like they’re being duped!
Creating videos for your blog is an effective way of adding depth and meaning to the content that you publish. Your videos could serve as an informative means of quickly explaining a complex idea or showcasing products in an engaging fashion.
Use videos to accentuate a certain element of your content or make it stand out in search results by optimizing them with keywords – both can help make sure more people find and access your work, thus increasing traffic and helping grow business.
Planning ahead when creating videos for your blog is vitally important. Make sure that you have the necessary equipment and lighting, along with practice scripting before recording. A teleprompter may help new video producers remember their lines more easily than relying on memory alone.
To effectively distribute your videos, it is wise to focus on social video platforms with established viewer bases; YouTube, Facebook, and TikTok are popular choices. In addition, be sure to promote the video on your website so it is easier for people to find.
Resources pages can provide visitors with an abundance of relevant content, often featuring tools and products; in addition, these pages make an ideal home for high-value marketing materials like white papers or case studies.
When creating a resource page, it’s essential to keep both your target audience and desired type of content in mind. For instance, it would be best to avoid listing your own products or services directly as this may appear too self-promotional; rather focus on providing links and resources that will assist your readers in achieving their goals, for instance, if your blog specializes in travel, including tour company links would make sense.
Similarly, if you do decide to include affiliate links, make sure they’re clearly disclosed for both ethical and legal reasons. Doing this can build trust with visitors and prevent them from accidentally clicking links that could turn out to be costly missteps.
No matter the purpose, creating a social media profile for either personal or business use is an excellent way to connect with your target audience and foster relationships. Furthermore, it allows you to display your unique personality and interests – which in turn fosters brand loyalty.
Social media profiles offer another advantage to your website or blog: SEO (Search Engine Examiner). According to this source, including keywords in your bio and posts can help boost SEO ranking on search engines like Google.
Keep in mind that your social media profile acts as a direct channel for feedback and questions from your target audience. This can be invaluable when struggling with marketing or trying to figure out ways to enhance business operations; having an expertly designed profile can ensure you make the most of this opportunity and stay on track with business goals.
Podcasting can be an effective tool for marketing businesses, providing users with a valuable touchpoint for returning visits while helping them to progress further in their customer journey. A podcast’s creation requires similar steps as blogging; just remember to focus on fulfilling your content distribution channels’ objectives first and foremost!
Make sure you have all of the equipment necessary to record a podcast, such as a microphone and audio recording software. Recording in a quiet space will help avoid echoing reverberations that degrade audio quality, and you may want to write out scripts or an outline for each episode. Depending on the format of your podcast, including show notes with links back to the websites of guests could also prove beneficial.
Spend ample time considering the name and description of your podcast, as it will be one of the first things potential listeners encounter. Take this opportunity to use relevant keywords that will increase searchability on platforms like iTunes and Spotify. Also, consider creating a listener persona – an imaginary character representing your target audience that serves as inspiration when brainstorming ideas for content.
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