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Proven Strategies to Boost Blog Credibility

By Tom Seest

How Do You Build Social Proof For A Website Blog?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Social proof can be an invaluable way for beginning bloggers to demonstrate their worth. It can persuade readers to share your content and eventually convert them into paying customers.
Reviews, ratings and user-generated content are effective forms of social proof that can persuade customers to purchase. NakedWines for instance displays “Verified Buyer” badges to establish trust with new visitors to product pages.

How Do You Build Social Proof For A Website Blog?

How Do You Build Social Proof For A Website Blog?

How Can You Leverage Reviews to Boost Your Website’s Credibility?

Social proof can make all the difference for a brand in today’s digital landscape, where credibility is everything. More social proof will entice more visitors to visit your website blog, as well as more likely to share and follow content across various channels for increased organic traffic and growth.
Reviews and testimonials can be powerful forms of social proof, particularly when they come from authoritative figures in your industry. Collecting customer reviews on your website is an excellent way to establish credibility and increase trustworthiness; including an average star rating alongside the number of reviews can be even more effective in communicating the quality of products or services to prospective customers.
An email marketing tool like Cloutly can be an excellent way to encourage customers to leave reviews for your products or services. Set up emails that automatically go out after purchases or in-person visits with call-to-action buttons and links leading them to review sites of their choice, or create your own review system and display these reviews directly on your e-commerce website.
Alongside customer reviews, testimonials and case studies can demonstrate to prospective clients how other businesses have taken advantage of your product or service. You could even place logos of companies who have worked with your company on your website and social media pages as proof of a solid clientele base.
Educational videos can be an effective means of social proof, building buyer confidence in your product or service. From videos to written articles, educating potential customers through tutorials is one way to promote buyer trust in your offering and convince them to purchase. Responding positively or negatively to customer reviews shows your prospective clients that you care about their experience with your business.

How Can You Leverage Reviews to Boost Your Website's Credibility?

How Can You Leverage Reviews to Boost Your Website’s Credibility?

Who Can Provide Powerful Testimonials for Your Website Blog?

Testimonials are an integral component of any business’s reputation strategy, and people tend to trust customer reviews more than company reps or paid advertisements. Testimonials from satisfied clients who have had positive experiences are especially impactful.
Testimonials are written or video statements from customers about their experience working with your brand. You can use these testimonials on your website, social media profiles, promotional materials, and marketing collateral. In order to collect effective testimonials, you should ask customers in an effective manner so that it’s simple for clients to provide testimonials.
One of the easiest and most efficient ways to solicit testimonials is by email. After clients experience success with your product or service, sending a follow-up email gives them an opportunity to express their appreciation and leave reviews – particularly after experiencing something positive, such as losing weight, saving money, or finding employment. Aim to send these emails after each win, such as weight loss, money saved, or finding employment has occurred.
SMS messaging can also be an excellent way to collect testimonials. SMS is less likely to be marked as junk than emails and provides another convenient means of collecting testimonials from mobile users. Alternatively, testimonials can also be solicited through your website’s contact form; just be careful that any answers given in response require too much personal or sensitive data from potential testimonials.
One final way testimonials can help your company is by including them in online ads on platforms like Instagram, Facebook, YouTube, or TikTok. This tactic can quickly increase sales by showing potential customers that many others have had positive experiences with your product or service – NakedWines does this effectively using testimonials in their ad copy to show potential buyers how many have purchased certain bottles and given positive ratings – something which provides potential customers with confidence about purchasing decisions while at the same time using testimonials without incurring too many costs for ads campaigns.

Who Can Provide Powerful Testimonials for Your Website Blog?

Who Can Provide Powerful Testimonials for Your Website Blog?

Gain Valuable Perspective: The Power of Seeking Feedback

Reaching out to customers for feedback can be one of the best ways to build social proof and foster customer confidence in unfamiliar products or services, encouraging customers to take a chance if others have experienced success with it.
Customers browsing online shops often rely on customer feedback, reviews, and ratings from past purchases to inform their buying decisions. 92% of them read reviews before making their purchases – according to research conducted by Visual Website Optimizer, this figure rises even further! In fact, product reviews are 12 times more trusted than marketing copy from manufacturers themselves!
Social proof is vitally important for brands. Achieve credible social proof will allow your blog posts to stand out and capture the interest of new readers.
But don’t despair; there are plenty of tools out there to help you collect and display social proof on your website. In addition to testimonials, trust logos, crowds, and follower counts are also effective methods of gathering evidence of social proof.
Another effective way of showing social proof is by including an “As Seen In” section on your website. This enables you to list all of the credible publications where your business has been featured, which will increase its credibility with prospective buyers.
Your business may have received certifications or memberships that can add credence and expertise in its field, further showing trustworthiness, high-quality service, and expertise in your industry. By including these on your website, it further proves your credibility as an authority on this matter.
If you have a loyal base of customers, encourage them to share their experiences with your business and products on your website. Showcasing happy customers is an invaluable form of social proof that can increase conversions and sales.
Your customers may not always be willing to offer testimonials directly; with video marketing’s convenient recording feature, interviews with them at their leisure become easier, enabling them to provide genuine and insightful feedback.

Gain Valuable Perspective: The Power of Seeking Feedback

Gain Valuable Perspective: The Power of Seeking Feedback

Are You Utilizing Feedback to Boost Your Website’s Credibility?

Due to the prevalence of online shopping and travel platforms like Amazon, Tripadvisor, and Yelp, it’s rare for anyone to shop or book travel without first consulting other customers’ experiences as social proof for their decision. User feedback serves as an essential form of social proof; using it effectively will increase the credibility of any blog.
Testimonials and case studies are great ways to highlight positive user experiences, but visual social proof can also come in the form of customer showcases, photos, or videos. For example, if your loyal base of customers often rave about how much they love your products or services, reach out directly and invite them to submit their stories for spotlight customer features on your website – an effective way to build loyalty while gathering authentic social proof and authenticating it!
If your e-commerce platform allows product reviews, try including them at the bottom of category pages to give hesitant shoppers the confidence to purchase while showing other people have already tested and approved your product or service. An example would be something like what can be seen on Partake Foods cookie collection pages, where cookies with high star ratings stand out prominently from others.
Social proof can also be effectively integrated into blog posts. For instance, if dozens of comments appear on an article about power words, consider including a comment count at the top of it as it will encourage more visitors to add their thoughts themselves and further establish your post’s credibility.
Social proof can also be utilized in your paid ads on Facebook, Instagram, YouTube, and TikTok by including testimonials about your products or business in their descriptions. This method works particularly well when targeting an audience based on which websites they’ve previously visited and content they engaged with; similarly, you could incorporate testimonials into lead generation campaigns by placing them directly onto landing pages using exit-intent technology to capture interested visitors and turn them into leads.

Are You Utilizing Feedback to Boost Your Website's Credibility?

Are You Utilizing Feedback to Boost Your Website’s Credibility?

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