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An Overview Of How You Leverage Free Analytics to Improve Performance for a Website Blog

By Tom Seest

How Do You Leverage Free Analytics to Improve Performance for a Website Blog?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Blog analytics are data points used to measure the effectiveness of content. When used correctly, this data can help create growth content that expands your business.
With the right tools at your disposal, you can make data-driven decisions to enhance your content strategy and boost ecommerce business growth. 

How Do You Leverage Free Analytics to Improve Performance for a Website Blog?

How Do You Leverage Free Analytics to Improve Performance for a Website Blog?

How Do You Leverage Google Analytics to Improve Performance for a Website Blog?

How Do You Leverage Google Analytics to Improve Performance for a Website Blog?

How Do You Leverage Google Analytics to Improve Performance for a Website Blog?

Google Analytics is an easy and free way for bloggers of all experience levels to gain valuable information about their audiences, website traffic, and content engagement. Custom metrics and dimensions allow bloggers to track actions related to achieving their blog goals.
One of the best features of Google Analytics is the ability to monitor the performance of individual blog posts. Through the Behavior report, you can track how many visitors view each post and for how long. This data can provide invaluable insight into which types of posts resonate most with readers while helping identify which topics are the most popular with your target audience.
Google Analytics can also be helpful when blogging by providing insights into which posts drive conversions – this data can provide important insight for bloggers looking to expand their readership or even turn their blog into an ecommerce store, SaaS business, or B2B company.
To get started with Google Analytics, simply sign in with an existing Google account and follow the prompts to set it up on your website. When complete, a code will be provided that needs to be embedded on every page that will be tracked with this tool.
Utilizing Google Analytics is an invaluable way to gauge the performance of your blog, but only if you take actionable insights from it. Make a point of visiting your dashboard often and identify ways that could enhance blogging performance.

How Do You Leverage Google Search Console to Improve Performance for a Website Blog?

How Do You Leverage Google Search Console to Improve Performance for a Website Blog?

How Do You Leverage Google Search Console to Improve Performance for a Website Blog?

Google Search Console is one of the most undervalued and underutilized SEO tools, making its use both undervalued and underutilized. Unfortunately, its sheer magnitude of information means navigating all its various tabs, queries, and reports may prove daunting even to experienced SEOs.
There are some simple tools available that make using Search Console data and improving the performance of a website blog much simpler, including dashboard software that lets you visualize and analyze Search Console information quickly and efficiently.
Databox offers an easy-to-read view of important metrics like indexed pages and search query data while helping to detect potential issues affecting the performance of your site. If certain pages don’t receive any organic traffic at all, running a report on them might help identify why. Doing this can help improve content strategy while driving more organic search traffic to these pages.
Databox can also help you discover keyword data not readily available elsewhere. For instance, using Analytics’ goal completions report and finding that mobile users sign up much less often for your newsletter compared to desktop and tablet users may indicate a need to change how mobile visitors sign up; similarly, if searching Console data shows high volumes of traffic to one keyword which should indicate more attention should be put towards optimizing those pages which rank for it.

How Do You Leverage Google Webmaster Tools to Improve Performance for a Website Blog?

How Do You Leverage Google Webmaster Tools to Improve Performance for a Website Blog?

How Do You Leverage Google Webmaster Tools to Improve Performance for a Website Blog?

Google Webmaster Tools is an essential component of digital marketing strategy that will enable you to maximize the effectiveness of your website blog. It allows you to optimize for search, discover issues that could be hindering its performance, and much more – all without cost or commitment from you!
Webmaster was an invaluable platform that served as an entryway into Google search algorithm’s mystery for website owners, helping them optimize their sites, enhance search appearance, and climb Google SERP rankings step-by-step.
Google changed Webmaster Tools to Search Console in May 2015 in response to changes in internet usage patterns and its user base, reflecting a significant shift. The change better reflects what this tool entails as its name more accurately describes its purpose.
No matter your level of digital marketing expertise, Google Webmaster Tools should be used as part of your arsenal for improving blog performance. Unfortunately, many websites miss out on taking advantage of its power either because they don’t know about it or their developers have failed to set it up properly.
GWT serves as Google’s primary interface between your website and itself, offering many useful reports such as Crawl Errors and Stats to detect any issues with SEO that could be impacting performance, as well as Search Appearance, which offers suggestions for on-page optimization. You can even link GWT with Analytics accounts for further insight into your SEO strategy: this data can show not only which keywords are driving visitors but also areas for growth or improvement.

One of the best ways to increase performance on a website blog is to keep an eye on search trends. Google Trends can be an invaluable asset here, demonstrating public interest for any given topic over time and even for specific regions and cities, making it easier for you to tailor content specifically to meet audience needs.
Google Trends can also help you generate blog post ideas. By searching popular search terms related to your topic of choice and then determining their significance as blog post topics, Google Trends allows you to ensure that your posts will appeal to both search engines and your readers’ interests.
Google Trends can also help you spot emerging trends before they hit, which can assist with planning an editorial calendar and scheduling posts for short-lived topics like sports stories. News items typically last longer but must also remain timely to be effective.
Google Trends can also help you gauge the popularity of different forms of content creation. For instance, while certain keywords might work great in written blog posts, they may not translate as effectively when translated into video form. By understanding how Google Trends functions and its implications on your content production decisions, this data will allow you to determine how best to approach creating more effective pieces.
Google Trends is an invaluable tool that anyone can utilize to boost the performance of a website blog. By learning to utilize this resource effectively, you can increase site visibility and drive organic traffic growth.
How Do You Leverage Google Trends to Improve Performance for a Website Blog?

How Do You Leverage Google Webmaster Tool to Improve Performance for a Website Blog?

How Do You Leverage Google Webmaster Tool to Improve Performance for a Website Blog?

How Do You Leverage Google Webmaster Tool to Improve Performance for a Website Blog?

Google Webmaster Tools is an extremely valuable tool that gives you insight into how your website is perceived by Google search engines. Although there’s plenty of data, most people only use it to check vanity metrics like clicks and impressions; this represents a missed opportunity as this tool could help optimize your site for increased search engine visibility and higher rankings.
Search Console was rebranded from Google Web Tool (GWT) to better communicate with the vast user base that utilizes and manages websites, from bloggers to SaaS marketing agencies and marketing firms alike. It becomes evident that various audiences use GWT to optimize their SEO strategies.
In addition to giving you an overview of your site’s performance in search results, GWT can also be an invaluable tool for spotting errors and communicating them directly to Google. Here, you can report crawling issues or malware-impacted pages or find out why your website was removed from search results.
The Google Web Tracking (GWT) links section is another valuable feature that can be used to quickly identify the key pages on your website. It displays all links found to it and allows for filtering by link type (followed, followed, UGC, or sponsored).
Ahrefs provides an in-depth and thorough analysis of your website or blog with their free version of their GWT tools, which allows you to see all incoming and outgoing links as well as their anchor text for each website, country, or domain name filtering capabilities and even user-friendly navigation features.

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