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An Overview Of How to Optimize Pinterest Pins for a Website Blog

By Tom Seest

How Do You Optimize Pinterest Pins for a Website Blog?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Names and descriptions of Pinterest boards are searchable by users, so make sure that you use best practices when optimizing them to help people locate your pins more easily and encourage clickthrough. Doing this will increase traffic to your pins while encouraging clicks through.
Pin titles are short, bold texts (up to 100 characters long) displayed alongside your pin on social media feeds. Make sure your titles include any essential keywords to improve SEO performance.

How Do You Optimize Pinterest Pins for a Website Blog?

If you want your blog posts to get more exposure on Pinterest, link them back to your website by linking back. This can drive free traffic from Pinterest and could potentially result in sales if selling products or services. Adding a pin it button on your site makes sharing blog posts even easier – visitors simply click it once, and their images automatically share on their accounts with default descriptions that get automatically added when people pin them; repin IDs also help improve SEO by giving new saves the same pin count as original Pinterest Pins.
Step two is optimizing Pin descriptions and board titles. Make sure your descriptions are readable, using keywords related to both your content and its board of origin, then matching those words against similar searches on Pinterest; this process is known as semantic search.
When creating Pins, it’s essential that vertical images with a 2:3 aspect ratio be used. This ensures your Pins fit nicely into people’s feeds and appear in search results for relevant keywords. Furthermore, adding an ALT text for images won’t harm their search engine rankings; just don’t copy and paste from its description field into its ALT text field. Google doesn’t appreciate this, and it could actually have negative implications on them!
Writing appealing and alluring Pin titles that encourage visitors to your blog can also increase click-through rates. Furthermore, be sure to add an interesting description that contains information about the subject matter of each pin, such as tips or results for each Pin.
As well as creating your own pins, it is advisable to regularly re-pin pins from other sources – without overstuffing your account with other people’s content, as this will be considered spam and may lead to penalties from Pinterest. Instead, focus on pinning relevant boards with relevant pins from yourself as well as paying to promote these pins using promoted ads (paid ads).
How Do You Link to Blog Posts with Pinterest Pins?

How Do You Optimize Images for Pinterest Pins for a Blog?

Quality matters on Pinterest. For your pins to rank well on this platform, they need to be of high quality, relevant images with your call to action, and the website address displayed prominently – encouraging more people to click them and visit your site.
Assure your images are of the appropriate dimensions for Pinterest. Vertical images with 2:3 aspect ratio work best as these will allow them to be more easily shared on the platform and have maximum impact. Text overlays on images can also increase their visibility – using software such as Canva or another design app, be sure to keep text large enough so it is readable on mobile devices.
Include keywords in both your pin titles and descriptions to ensure searchers find your pins quickly on Pinterest, as well as understand its purpose before clicking through to your website. Furthermore, consider including this keyword as part of both your board name and cover image if possible.
Though not as essential, adding a call-to-action in your Pin image should also be important. This could simply involve text such as, “Click here to read more,” or even more elaborate messages like, “Check out my blog for tips on how to…” Make sure that the call-to-action is clear and direct so that visitors to your Pin know what action to take when they encounter your Pin.
Optimizing your Pins should be an ongoing process, so be sure to monitor your Pinterest analytics regularly and adjust your strategies as necessary. Pay special attention to which Pins are performing best on Pinterest and driving traffic to your website – this information can help inform decisions regarding keywords to use, types of Pins to create, and how best to optimize Pinterest content for website traffic.
Pinterest is quickly evolving into another search engine, so it’s crucial that all of your pins link back to relevant pages on your website for maximum traffic impact. This practice is known as Pin Cohesion.
How Do You Optimize Images for Pinterest Pins for a Blog?

How Do You Optimize Pin Descriptions for Pinterest Pins for a Blog?

Pin titles and descriptions are of immense significance to those using Pinterest, and any pin that has an inaccurate or misleading title/description won’t perform as it should. Furthermore, saving it to an irrelevant board may send mixed signals about what its content actually stands for.
Search-optimized keywords will make your Pin titles and descriptions stand out from the competition. Be mindful of keyword density when using long-tail keywords – too many could hurt its performance! However, overdoing it with keywords could actually hinder it’s performance.
Add a call-to-action in your Pin descriptions to encourage people to click through, such as “read more” or something more specific, like offering free downloads or product sales. This may work just as effectively if done via text instead of images!
When creating Pins, it’s essential to ensure the image and text correspond with the content on the website page you’re linking to – something known as Pin cohesion by Pinterest engineers. For instance, if you share an article about diet foods for weight loss with an image of a donut as your link image, Pinterest users may become disoriented and may not click through to your post.
Keep in mind that Pinterest’s algorithm looks at Pin titles and descriptions differently than it does website pages or email subject lines, taking into account keyword density to rank them in searches compared to similar Pins with similar descriptions.
Consideration should also be given to using alt tags on your Pins, though these aren’t as necessary in Pinterest as they are on websites. Alt tags provide SEO value but are less essential on Pinterest; images with detailed captions will automatically use that description instead. Therefore, choosing descriptive images whenever possible for the best results would be wise.
How Do You Optimize Pin Descriptions for Pinterest Pins for a Blog?

How Do You Optimize Pin Text with Pinterest Pins for a Blog?

To be found in Pinterest searches, your pins need relevant keywords. In order to select and employ these terms efficiently, it can be useful to observe competitors on the platform in terms of what terms they’re using in their descriptions, boards, and images – this information can then be applied to developing your own strategy for optimizing pins on Pinterest.
Add text over images as an effective way of optimizing pins, as this will help tell the story behind them and may increase click-through rates, especially if using call-to-action or compelling messaging. Furthermore, make sure your text is easily readable in a high-quality font so it will still be seen by people not browsing mobile devices.
As soon as it comes to optimizing your Pinterest profile, one effective starting point should be studying the profiles that rank at the top of search results for relevant keywords. This will give you a good sense of what content interests your audience most and how best to optimize your pins to drive traffic to blog posts and websites.
Optimizing the description of your pins by including relevant keywords is also beneficial, ideally detailing what each image means and its potential benefits for readers. For optimal results, write out an outline format first before copying it into the pin image itself.
Optimize your pins by using a Tailwind plugin for WordPress that automatically adds the data-pin-description tag to images, which appears when someone selects to save them to their board. This field allows for up to 500 characters of text – including hashtags, which are part of Pinterest’s system for organizing content.
Don’t forget to optimize your Pinterest boards! Pinterest algorithms use annotations on boards to determine their relevancy and distribute them to users accordingly. For instance, if your board specializes in kid’s face masks, be sure to include several keyword-rich titles and descriptions for it in order to maximize distribution among users.
How Do You Optimize Pin Text with Pinterest Pins for a Blog?

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