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An Overview Of How to Post Regularly to a Google Maps Business Profile

By Tom Seest

How Do You Post Regularly to a Google Maps Business Profile?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Google Maps business profiles enable you to proactively manage your listing by posting questions and answers regularly as updates to it, something Google takes into consideration when ranking listings.
Google created timely attributes during the COVID-19 pandemic to ensure customers were aware of factors like “mask requirement” and “curb-side pick up available,” among other details. Implementing such posts as part of your strategy for keeping up with customer needs.

How Do You Post Regularly to a Google Maps Business Profile?

How Do You Post Regularly to a Google Maps Business Profile?

How Do You Publish Regularly to a Google Maps Business Profile?

How Do You Publish Regularly to a Google Maps Business Profile?

How Do You Publish Regularly to a Google Maps Business Profile?

Google Posts provides businesses with an opportunity to add relevant details and documentation to their local listings, such as updates, photos, news, or even videos that they want users of Maps and Search to see. Posts also make an ideal platform for advertising special offers or discounts! Posts can be published immediately or scheduled for future dates, with different devices and platforms displaying posts differently, so there’s no one-size-fits-all approach to creating posts. However, providing high-quality content that resonates with your customers will increase its chance of being successful. Posts that include calls to action, such as booking services or offering discounts, tend to do well. Utilizing photos within posts also increases engagement levels significantly.
Google users who perform local searches will see the most recent Posts to a business’s Google Business Profile below the primary business details in their local search results. Posts can also be seen within the mobile app and website under “Posts.
Google Business Profile Posts are a relatively recent feature on their platform, and businesses should make full use of them to promote conversion. While these posts may resemble regular social media posts in terms of appearance, their purpose should lie more with improving conversion than providing informational updates about your business.
Start creating posts by selecting “Update Business Info” in your Google My Business dashboard. If your business is not yet listed, add it by providing its name and filling out all required fields. After creating your business listing, complete verification by providing a phone number and clicking the “Agree to Terms” button – verified listings will show with a green checkmark next to them on search and maps results.

How Do You Add Photos to a Google Maps Business Profile?

How Do You Add Photos to a Google Maps Business Profile?

How Do You Add Photos to a Google Maps Business Profile?

Photos you add to your Google Maps Business Profile are key components in the overall success of local search marketing efforts. They help potential customers recognize your store or office and experience what it feels like inside.
As soon as you log in to your GMB account, you can upload or edit existing photos by clicking the “Photos” link on the left side. Optimally, keep file sizes at least 720 pixels wide by tall for optimal display on all devices.
Use the “Make Cover Photo” feature to upload an image that will serve as your main profile photo (which appears above your business name in search results and maps), as well as customize its thumbnail image that displays when people click your listing or view its details.
As a local marketer, make sure that when selecting images to represent your business, they are of high quality and also reflect what it offers potential customers. Photos showing your team at work may help customers understand more clearly what you do while building trust between themselves and you.
One way to promote and boost credibility for your business is by adding photos to reviews on your business profile. But beware – never write reviews for yourself or use fake images of yourself or family members when writing reviews. Google has an exhaustive policy against this kind of practice, so please take note.
As with inappropriate user-submitted photos, it’s wise to immediately flag any unsuitable ones added by other users to your listing. This is especially important if your industry frequently attracts negative reviews or someone has added content that violates company policy (e.g., a fake photo of a celebrity). To flag an image using the Google My Business website, simply sign into your business account, then navigate to manage the desired listing by selecting Photos at the left side of your screen and flagging accordingly.

How Do You Add Reviews to a Google Maps Business Profile?

How Do You Add Reviews to a Google Maps Business Profile?

How Do You Add Reviews to a Google Maps Business Profile?

Reviews have become an indispensable element of local search. Reviews help potential customers determine whether your business is the ideal choice, answer any queries they might have, and provide a sense of trust so they can buy from you with ease. Adding reviews to your Google Maps business profile is an excellent way to draw new clients in.
Gaining great reviews can be challenging, and convincing your satisfied clients to leave one can be even harder. Luckily, there are now ways to simplify this process and get more reviews for you.
Your customers can post reviews directly to your Business Profile from any computer browser or by using the Google Maps App on either an iPhone or Android phone. When posting reviews via this option, customers will receive a notification that a review is being created and asked to rate their experience; additionally, they have the option of uploading photos as part of their review.
Once a review is posted, it will appear on your Business Profile within hours and can be edited or deleted at any time. Businesses cannot pay for reviews nor offer incentives in exchange for reviews, as this will damage their ranking and potentially penalize their ranking position.
Reviewers can choose to rate your business with either four stars or one star and include specific comments about their experience – such as amazing, great, or okay.
If you discover reviews that require editing, the “More” option allows you to view and make necessary modifications. You may also flag reviews that violate Google Maps content policies by clicking “Flag.
Setting and executing a successful consumer review strategy is an integral component of any digital marketing campaign. Though it takes significant work and resources, the reward can be seen when your listing moves up in Google Maps and organic searches.

How Do You Add Events to a Google Maps Business Profile?

How Do You Add Events to a Google Maps Business Profile?

How Do You Add Events to a Google Maps Business Profile?

If your business hosts public events, Google My Business (GMB) can be an excellent way to reach new customers who might otherwise miss out. In addition, posting events can give your company another avenue to rank well on both Google Search and Maps.
GMB event posts can contain text, events, photos, and a Call To Action (CTA) button. They can also be scheduled to appear at specific times or dates in the future and appear when someone searches your business name or relevant query in the Knowledge Panel of your Business Profile.
Create an event post easily from both your dashboard and the mobile app by selecting “Event” when adding a new post, followed by adding details such as the name of the event, start/end dates/location/payment (free/paid), photo/link to website, etc. Additionally, event titles are bolded automatically for maximum exposure in search results – drawing additional attention and visibility!
Event posts are an effective way to promote sales, coupons, discounts, or special offers at your business. From in-store sessions with musicians or brunch bands to “open late this Saturday,” event posts provide the ideal medium.
Google asks its users about businesses regularly for feedback based on subjective attributes – like being wheelchair accessible – which cannot be changed and form part of their overall perceptions of them. Google users play a big part in shaping reputation.
If your business has many positive subjective attributes, adding objective ones might be worthwhile. This could range from something as straightforward as offering vegan menu items to more complex things such as declaring it family-friendly. There are various apps, websites, and services dedicated to helping claim objective attributes for businesses, or you could try structured data markup on your own website if coding knowledge allows.

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