How Do You Select the Time to Level Up Email Marketing for a Website Blog?

An Overview Of How You Select the Time to Level Up Email Marketing for a Website Blog

By Tom Seest

How Do You Select the Time to Level Up Email Marketing for a Website Blog?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Bloggers need email marketing in order to expand their audience. Email can serve as an ideal forum for sharing milestones, disappointments, things you are excited about, AHA moments, and learnings with subscribers.
Now is an ideal time to take steps towards improving your email marketing for your blog! So when is the right time?

How Do You Select the Time to Level Up Email Marketing for a Website Blog?

Should You Identify Your Goals?
Should You Identify Your Audience?
Should You Identify Your Content?
Should You Identify Your Email Marketing Platform?

Should You Identify Your Goals?

No matter the goal you set for yourself on your blog – be it building authority within an industry, improving SEO rankings, driving qualified traffic, or increasing sales – setting measurable goals will help take it to the next level. Your goals can help determine what types of posts to create when to post them, and even which platforms should be used for email marketing campaigns.
Goals for blogging must be SMART (Specific, Measurable, Achievable, Relevant, and Time-bound). Furthermore, they must also be realistic based on your resources; many bloggers work full- or part-time jobs while managing family, home, and school obligations, so trying to build blog traffic in one month would be unrealistic – therefore, setting more manageable steps such as increasing blog views by 50 – 150 pageviews per month is more manageable.
Attainable blog goals should be set within a reasonable time frame – such as one or six months. For instance, if your site doesn’t yet utilize email opt-ins, an achievable and relevant goal would be increasing your email list by at least 10% within one year – this may involve adding “Click to Tweet” options on blog posts as well as calls-to-action that encourage new subscribers to confirm their email addresses.
Relevant blog goals should fit with your specific business. For instance, if your eCommerce store uses blogs to convert readers into trial users or paying customers, set goals each month that increase conversions by a specified percentage.
Note that conversion goals are easier to track once you have established a solid base of traffic on your site. Gaining big gains right off the bat may prove challenging, so more realistic measurable goals may become applicable once you have amassed an audience and have regular content on your website – and can then measure how successful your marketing efforts have been.

Should You Identify Your Audience?

Step one of an effective email marketing strategy is identifying your audience. To do this, research can be conducted into their habits, preferences, interests, and demographics; information may be gained via various sources like social media analysis, surveying existing audiences, or conducting interviews with prospective customers.
Establishing your audience is critical to writing blogs and sending emails that resonate with readers. A solid grasp of who your target demographic is allows you to tailor your messaging specifically towards meeting their needs, increasing the chance they convert into customers or brand advocates.
Assuming you’re blogging about running shoes, your target audience would likely consist of those looking for new running footwear. To reach them effectively, write blog posts detailing which are the best shoes for running using keywords they may search on Google, or you could use keyword tools like Ubersuggest to locate popular searches related to your niche.
By understanding your audience, you can enhance their user experience on your blog website. For instance, if a significant portion of visitors come from mobile devices, it is crucial that pages load quickly in this environment. Otherwise, customers could become dissatisfied and move to another site altogether. To combat this, you can optimize page speed by eliminating unnecessary code or plugins that slow loading time by deactivating unnecessary plugins/code.
Re-engagement campaigns can also help motivate existing audience members to return to your website blog, particularly after having made previous purchases of your products or services. Re-engagement messages provide the perfect way to introduce customers to new content or offer discounts for future purchases.
Understanding your target audience will allow you to craft engaging, relatable messages that build customer loyalty – ultimately increasing the efficacy of email marketing efforts and driving additional sales for your business.

Should You Identify Your Content?

The most effective way to build an email list is through producing high-quality content that addresses the specific needs and issues of your audience. Such material helps convert visitors into leads, which eventually convert into customers. Therefore, it’s crucial that you identify as much about your target audience as possible so you can create content that resonates with readers – this way, your subscribers are more likely to become leads than customers!
Once you understand who your target audience is, the next step is creating and publishing content for them. Try setting a regular publishing schedule; this will keep readers engaged by giving them something to anticipate each week. Also, be sure to include personal touches in your writing, such as short anecdotes or personal viewpoints, to help readers feel connected with both yourself and your brand.
Next, determine the different stages in your sales funnel and plan content accordingly. For instance, during the awareness stage, your content should focus on helping potential customers recognize they have a problem before leading them toward your products and services. Your awareness stage content could take the form of blog posts, social media posts, videos, GIFs, cold emails, or any combination thereof.
Consideration stage content will provide detailed details about the benefits and features of your products or services, which could include blogs, social media posts, paid ads, or another channel. Once a potential customer has read through this content, they’re likely to move onto the evaluation phase, in which they compare different options until they find one that best meets their needs.
Once your content is in place, the next step should be capturing audience emails. This can be accomplished using online forms, embedded forms into content pages, and gated content such as free ebooks/reports etc. When choosing an email marketing platform, Moosend offers all these tools as well as powerful re-engagement campaigns that help convert more subscribers to customers.

Should You Identify Your Email Marketing Platform?

As a blogger, you understand the significance of building an email list to promote content and attract followers. What many bloggers don’t realize, though, is there are certain key ingredients to making the most out of this marketing channel.
Begin by selecting an email service provider (ESP) with tools to help you organically build and expand your subscriber list. This can include using online forms strategically placed across your blog to allow audiences to sign up easily for emails – this could include classic popups that appear after a certain amount of time, inline forms embedded into blog content, or full-page forms that span an entire page.
As well as choosing an ESP with advanced features like segmentation and personalization, be sure to select one with advanced features like segmentation and personalization that allow for the delivery of relevant and useful content to subscribers – this can help engage them over the long term.
As your email sequences become automated, they should deliver relevant content directly to your subscribers at just the right times. For instance, you could set up an automatic welcome series that sends new subscribers an email welcoming them to your blog while offering valuable resources they will find beneficial.
Once your email marketing channels have been established, it’s time to send out some campaigns! Don’t forget the importance of crafting compelling subject lines and eye-catching emails that prompt readers to open and click, but timing is of equal importance in any campaign; thus, it’s wisest to schedule emails for optimal engagement times for your audience.
To maximize the efficiency and impact of both your blog and ESP, select an email marketing platform with robust analytics and reporting tools – this way, you can keep tabs on performance while making improvements over time. ConvertKit, Moosend, and Brevo all offer such solutions.