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Maximizing Sales with Content Curation

By Tom Seest

How Do You Use Content Curation In Social Selling?

At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.

Content curation is a key part of building your social media strategy, but what exactly is it, and how do you curate it effectively?
Curating content from various sources is an effective way to reach new audiences while keeping social media pages current with fresh info.

How Do You Use Content Curation In Social Selling?

How Do You Use Content Curation In Social Selling?

Are You Curating Content Effectively for Social Selling?

Content curation is the practice of finding and sharing relevant online content for marketers and business owners to establish a strong presence on social media and build their brand’s reputation, while simultaneously creating more personalized and engaging social media strategies.
Content curation can be an invaluable weapon in the marketing arsenal of any business when performed effectively; however, it can also be dauntingly time consuming and daunting for some organizations as they attempt to source relevant and quality material to attract and engage customers.
One major reason is that information can be found online; according to BuzzSumo, over 60% of it was published within the past year alone! With all this data readily available, marketers must be able to effectively discover and share relevant pieces at appropriate moments to stand out among competitors and increase reach.
Though curating content on your own may seem intimidating, there are a few steps that you can take to make it simpler. These include:
First and foremost, it’s crucial that you create and execute a strategic plan for content creation and distribution. Doing so ensures you will create and distribute high-quality posts consistently while meeting the needs and interests of your target audience.
As soon as your content curation plan is in place, it’s advisable to create a publication calendar to make sure that the right amount of posts appear regularly and help prevent distractions from other activities. Creating this plan also helps ensure you focus on only necessary tasks while staying productive without becoming bogged down with too many activities at the same time.
Second, keep in mind that your audience is constantly shifting, looking for fresh and relevant information. Curated content can help reach these audiences and gain valuable insight into them and their interests.
Thirdly, curating content can be an excellent way to build relationships with other brands and thought leaders in order to further your own collaboration and mutual growth.

Are You Curating Content Effectively for Social Selling?

Are You Curating Content Effectively for Social Selling?

Why Do Top Brands Use Content Curation in Social Selling?

Content curation is the practice of gathering and curating relevant articles for use as blog posts, social media updates, and other forms of marketing. Curation saves you time while increasing audience engagement and enhancing brand image online.
Curation is an ideal way to expand your content library and build relationships within your industry, which could prove key in future marketing partnerships or collaborations.
Content curation works most effectively when its purpose is tailored specifically to your target audience and helps them overcome an issue they’re facing. You can do this through blog posts that ask pertinent questions or provide helpful material that answers any related inquiries people might have about your products or services.
Search engines and other online tools offer another method for gathering content for your curation strategy, helping to identify trends within your business or industry, while giving you ideas of topics to cover in your writings.
Buzzsumo is one of the premier content curation tools, enabling you to search for articles that have recently been shared most on a particular topic and will give your audience highly relevant articles with high potential of garnering their interest.
Google can also be an excellent way to gather insight into what queries people are searching for that pertain to your product or service, which are the first queries displayed when someone performs a search for related terms.
Once you have identified relevant questions to address, it’s time to research what type of content would best serve your target audience. Google and sites such as Buzzsumo/Digg may offer useful links that pertain to what you need to be curated.
Content that answers common customer queries is an effective way to reach new customers and build relationships with existing ones, creating brand advocates in the process. Furthermore, creating such content can boost search rankings and bring in organic traffic for your website.

Why Do Top Brands Use Content Curation in Social Selling?

Why Do Top Brands Use Content Curation in Social Selling?

Why Is Content Curation Essential for Successful Social Selling?

Content curation is an invaluable way to engage your target audience on social selling, build relationships with them, increase brand recognition, increase word-of-mouth recommendations, and boost sales. But remember, content curation should only ever be part of an overall content marketing strategy!
In addition to gathering content, it is essential that it meets high-quality and relevant criteria for your audience. This means ensuring it comes from credible sources with valid reasons behind sharing it while checking sources in order to maintain transparency for your viewers.
Content curation offers another benefit of content creation: it helps your brand become an authoritative resource within your industry, drawing in new customers while simultaneously increasing sales by positioning it as a leader in your field.
Build a loyal following of customers willing to support and advocate for your brand using tools like Triberr, which allow you to find, curate, and share relevant content for your business with its target audience.
As part of your content curation strategy, the first step should be identifying topics relevant to your audience. For instance, if you run a travel agency, its content curation strategy should likely center around travel tips for certain countries.
Content curation strategies can also help your industry keep abreast of news and trends. For instance, you could compile articles related to an educational law set to go into effect in your state – this way keeping your audience up-to-date on any upcoming changes within their field and keeping them engaged with all the latest updates in their area of study.
Blending original content with curated posts is another effective strategy to keep your audience engaged, providing variety to their page and giving them confidence that they can count on you for any questions or queries they might have.

Why Is Content Curation Essential for Successful Social Selling?

Why Is Content Curation Essential for Successful Social Selling?

How Can Content Curation Boost Your Social Selling Strategy?

Curation is an effective way of engaging with your target audience by gathering and sharing non-branded yet relevant content that adds value to your content marketing strategies, saves you time, expands reach, and adds greater depth.
Content curation can be an excellent way to foster relationships with influencers. By sharing their posts on your own social media accounts, content curation allows you to increase visibility and reach new audiences – while simultaneously positioning yourself as an expert in your field, opening up more opportunities for collaborations and partnerships.
Content curation offers another advantage for brands: creating an authentic voice. This ensures your target audience feels like you are real people instead of an impersonal company and encourages trust between yourself and them. It can even help connect on an interpersonal level and encourage sales from you!
Content curation is also an excellent way of tapping into timely topics and events your target audience is talking about, whether that be social media trends or breaking news articles – curating timely content will keep your brand relevant while simultaneously engaging your target market.
As an example, if you’re a dog blogger, curating content from other blogs related to dogs and sharing it with your followers can attract a whole new set of dog enthusiasts and grow your following exponentially. Furthermore, tapping into different breeds could allow for even further expansion of your following!
By sharing curated content, you are showing your audience that you care about their interests and are up-to-date on industry information and trends. This can help build brand loyalty while solidifying yourself as an authority figure within the space.
When sharing content from another source, be sure to include its source within your post. This will enable your audience to better understand where the information came from and will enable them to contact you should any queries arise or problems be experienced.

How Can Content Curation Boost Your Social Selling Strategy?

How Can Content Curation Boost Your Social Selling Strategy?

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