An Overview Of How to Use Social Media Platforms for Content Curation
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
Content curation is a strategy to locate and share relevant, high-quality information with your target audience. It plays an essential role in any content marketing plan regardless of team size or business model.
Curated content can help establish you as an authority in your industry while spreading your message and increasing your social media reach.
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Flipboard is an effortless platform that enables users to curate custom digital magazines and spread stories from across the web. Available for desktop computers, mobile phones, and tablets alike, Flipboard allows people to build personalized news feeds filled with pertinent articles.
Curation is an integral component of marketing strategies, and Flipboard allows you to curate relevant content for your target audience. However, in order to maximize its effectiveness as a platform for content marketing on Flipboard, you must understand your audience and what topics interest them most.
The first step of content curation is identifying keywords and trends you want to focus on. Doing this will allow you to easily locate relevant content that resonates with your target audience while increasing exposure to it on Flipboard.
Beautiful visuals will also help your content stand out, drawing more eyes towards it on Flipboard. Another effective strategy for increasing its effectiveness is sharing it on social media platforms.
Flipboard content strategies will allow you to reach new audiences that may not yet know about your brand and establish yourself as an authority within your niche. Furthermore, these platforms allow users to connect with influencers within their industry as well as gain new followers.
While other platforms use algorithms to identify which content is the most popular, Flipboard employs an editorial team who actively scour the Internet for relevant, quality material – this ensures that what you share on Flipboard is both authentic and informative.
Content curation is an integral component of online marketing strategy. It allows businesses to share relevant and informative material with their followers and customers while simultaneously increasing SEO rankings – but finding quality material may prove challenging.
Curation requires careful consideration of what your target audience wants and needs from the content shared. This means ensuring it’s appealing, well-branded, and simple for readers to access – while providing small summaries and links back to original articles or pages if applicable.
Content curation strategies can help build relationships between influencers and consumers, increase web traffic and SEO ranking, and establish your brand as a reliable thought leader in its niche. They also generate leads while simultaneously strengthening engagement among existing followers.
Content curation strategies that work are best achieved when they combine proven tactics with industry insights. Some popular methods for this include sharing user-generated content (UGC), developing relationships with your customer base, and increasing trust in your brand or service.
Mention is one way of doing just this – its software tracks what people are saying online about your business or brand and alerts you every time a mention occurs.
An essential tool of any digital marketing strategy, Mention is an invaluable way to save you time and stay informed about what’s happening with your brand. You can track mentions across all devices – desktops, phones, and even apps can provide real-time notifications so you don’t miss anything when out and about in the field!
Curating content is an efficient and time-saving way to add value for your audience without spending much time creating original pieces yourself. Curated pieces can help attract and retain customers, drive leads, and improve your business’s overall online presence.
Scoop.it provides one of the easiest and simplest ways for teachers and students to start curating content online magazine-style. Although Scoop.it itself is free to use, additional features may incur fees.
Our big-data semantic technology enables you to quickly discover and select relevant content with just a few clicks, then publish it directly onto social media, websites, blogs, or white-labeled content sites. Furthermore, with some guidance, you can build custom learning hubs for your students that keep up with trends and topics they care about.
Additionally, you can curate your own content, such as roundups of top product demos. By providing content from your unique perspective and insights to your target audience, your efforts may result in better engagement and potentially bring about results you might otherwise not achieve.
Content curators need to carefully select the most beneficial pieces of information for their audience. This means finding reliable sources from which you can source your curation, evaluating their quality, and providing context around what was chosen.
This includes not disseminating incorrect or untrustworthy information and not reposting articles already shared elsewhere. Furthermore, make sure you credit the original author and give them due recognition for their hard work!
Establishing your credibility with readers and demonstrating expertise in your field are both key parts of building authority with readers and building credibility within an industry. However, remembering to have a deep knowledge base about any topic you cover is necessary in order to be considered an authority, and your content may lose the trust of audiences who perceive this lack of understanding as a lack of authority from you or your curators.
Reddit is an online news aggregator and web content rating/discussion platform with over 330 million monthly active users. Reddit allows its members to upvote or downvote posts or comments they find particularly noteworthy so as to push them toward the top of the page and gain visibility.
Redditors use their Karma Score, determined by how many upvotes and downvotes their comments or submissions have received, to rank themselves on Reddit. Having higher Karma increases your chance of being noticed by other users on Reddit.
Reddit offers many subreddits – communities focused on specific themes or beliefs – including news, movies, funny posts, IAmA tips, and LifeProTips.
Subreddits are run by moderators, volunteer editors who edit their appearance, limit what types of content they can have, and ban users. These communities can often serve as sources of breaking news as users collaborate to compile timelines using police scanners and other sources in real-time.
Reddit provides an ideal platform for curation; however, it also presents challenges. Hate speech and other forms of extreme content that violate Reddit’s terms of service may surface here.
One way to protect against this issue is by first checking the subreddit rules before posting or commenting. This will ensure you’re not contributing or sharing offensive or inappropriate material.
Be mindful that it may be easy to locate relevant content on Reddit; not all of it will get shared or upvoted. Therefore, it is crucial that you research which subreddits have an active audience before committing to posting in them.
LinkedIn is a professional social media platform where business owners, marketing professionals, and anyone else in any professional capacity can connect with other individuals within their field of endeavor. LinkedIn offers business owners a great opportunity to network within their industry while sharing content, promoting products/services/brands, or reaching target audiences where they spend their time.
Curating content on LinkedIn can help to make your profile more engaging. Sharing relevant posts increases the odds that they’ll show up in search results while building up followers interested in your niche who may follow back.
Content curation for LinkedIn should focus on selecting topics of interest to your readers and having a reason for sharing them – this will set your posts apart from competitors while keeping readers coming back for more!
Use hashtags on the site to quickly discover valuable resources. This allows you to see what people are discussing and identify trending posts relevant to your audience.
Resharing content on LinkedIn requires proper crediting of its original source; this may mean adding your name or quote, using the original content source’s name, or even tagging them with their account name.
As a rule of thumb, when posting to social media, it’s advisable not to include more than three hashtags per post – this helps prevent the post from appearing cluttered and disorganized.
Diversifying your LinkedIn content by offering quick posts with bold graphics as well as long-form narratives is also key in engaging and keeping audiences on the app. Doing this will increase dwell time while drawing people in.
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