An Overview Of Methods to Leverage to Be a Website Blogger
By Tom Seest
Starting a blog is one of the best things you can do for an online brand. It allows you to own the direction of your business without having to answer to any rules of a third-party platform.
If you want to link out to a product, you can. You never have to worry that tomorrow, you’ll wake up and find your account shut down and all of your content erased in an instant because you own your domain.
Blogging is not only a powerful way to brand your products and business online, but it gives you a direct method of monetization between your content and prospective customers.
Still, there are many who struggle with a blog because, aside from learning the technical set-up steps, they haven’t bothered to educate themselves about the strategic elements involved in creating a blog that fosters a sense of community and generates loyalty from your readers.
Below, you’ll find a soup-to-nuts approach to blogging that will allow you to thrive in the competitive world of online content. Take each item and see if you’ve been applying the tip to your efforts, and if not, make a plan to do that as soon as possible so that you can enjoy the results that other proficient bloggers are experiencing.
This photo was taken by Monstera and is available on Pexels at https://www.pexels.com/photo/concentrated-young-self-employed-ethnic-guy-working-on-netbook-in-park-5384448/.
Table Of Contents
- How to Convert Readers Into Buyers on a Blog As a Website Blogger?
- How to Build a List From Blog Content on Every Page and Post?
- How to Categorize Your Blog Posts for Improved Navigation?
- How to Prioritize Quality When It Comes to Blog Content?
- How to End Every Blog Post with a Strong Call to Action?
- How to Freshen Up-Dated Blog Content on a Regular Basis for Better Seo?
- How to Give Blog Space to Competitors and Experts In Your Niche?
- How to Use Headlines Should Grab the Attention Of Prospective Readers?
- How to Use Introductory Sentences to Increase Engagement?
- How to Justify a Position with Facts, Stats, and Data?
- How to Know an Audience to Cater to Needs and Wants As a Website Blogger?
- How to Link Strategically Within and Outside Of a Website Blogger?
- How to Monetize Every Available Space on a Blog As a Website Blogger?
- How to Get Blog Content Read on a Website Blogger?
- How to Optimize Blog Content for Better Rankings In the Serps As a Website Blogger?
- How to Publish on a Consistent Schedule for Loyal and Informed Readers?
- How to Queue Up Posts on Autopilot for Free Time As a Website Blogger?
- When to Revisit the Technical Functionality Of a Blog As a Website Blogger?
- How to Select a Niche As a Website Blogger?
- How to Use Tags to Label Content for Bots and People As a Website Blogger?
- How To Use Keywords to Build Content Categories
- How to Use Video and Other Media To Supplement Your Blog
- How to Tell Stories to Build Trust with Readers
- How to Zero in on Analytic Results To Improve the Profitability of a Blog
Whenever most bloggers launch their domain, and WordPress set up, they often focus on the need to simply create content on a regular basis and on a relevant topic that their audience will enjoy.
They save their strategic writing, which they hope will convert into revenue, for their official sales letters that promote their info products. Every piece of content on your blog structure should have the purpose of eventually turning your visitors into buyers.
You can do this through the use of well-written, informative content, but you also need to have some of the same elements of selling built in at all times. It doesn’t have to be a blatant, hard-selling content piece.
You can use the AIDA model to plant the seeds of marketing in all of your blog content. AIDA stands for Attention, Interest, Desire, and Action. You want to start by grabbing the attention of your target audience by writing about topics they want to read.
Once you have their attention, you have to keep them interested. If you veer off and begin writing about all sorts of things in your content, the focus will be lost ‘ and so will the interest of the reader.
Next, you have to build a desire. Do you want them to buy something or download your free gift by opting into your list? You have to work at making them want whatever action is it you hope they’ll take by explaining what they’re missing out on, what they could have, and so on.
The action part will come from you specifically stating what they need to do as their next step. We’ll cover that more in-depth shortly, but always remember to ask for the sale, the signup, or some other type of action as part of your AIDA blog content strategy.
This photo was taken by Polina Tankilevitch and is available on Pexels at https://www.pexels.com/photo/person-cleaning-the-peaches-7669558/.
List building is one of the easier things to do when you create valuable content for your readers. Proving your worth with informative blog posts makes people want to hear more from you.
They trust that you’ll be true to your word about not spamming them because of what you’re already showing them for free in your blog posts. The problem many bloggers have is not utilizing their posts for list building.
First, make sure that every post and page ends with a call to action to get on your list. Of course, you don’t want to say it like that. You want to invite them to not miss out on something that could benefit them greatly.
Whether it’s a downloadable eBook or report, a video series, or the promise of great information that’s reserved for subscribers only, you have to make them worry more about missing the opportunity than they would about the possibility of spam.
Second, you have to have the opt-in form right in their face at any given time. Many readers become blind to certain spots on a website. For example, you might only have your opt-in form on a landing page that they never visit.
Or maybe you put it in the sidebar of your blog, assuming they’d be able to see it no matter which page they were on. And this is a good strategy to include, but it shouldn’t be your only list-building option.
You need to have the opt-in form at the bottom of every post and page, too. When readers scroll through a lengthy blog post, if you have your form at the top of the sidebar, it will be out of sight, out of mind by the time they finish consuming the content.
You may also want to test out a pop-up on your blog. You might capture subscribers a few seconds after they enter or once they move their cursor to exit the page. See what works best and give yourself the chance to capture the names and email addresses of your readers so that you can cater to their needs (and profit from the connection) for years to come.
This photo was taken by Polina Tankilevitch and is available on Pexels at https://www.pexels.com/photo/person-slicing-bosc-pear-7669569/.
You’ve probably been to many blogs where the blog owner had every post listed as ‘uncategorized.’ This happens when they either fail to add categories to their blog at all or simply forget to change the category when they’re about to publish a post, forcing it to go to the default.
Categories help with the navigation of your domain. When a visitor is interested in a specific topic, they land on your blog through a single post (usually through a link on Google or on a social media platform).
Once they have consumed that initial piece, you want them to stay stickied to your site for as long as possible. Each piece of content that they read on your blog helps develop a stronger bond with you for trust and loyalty purposes.
The more value they see you providing on a topic, the more they revere you as an expert in that niche. Therefore, when they consume that first piece of information and are able to click on the category to find dozens more, they will be excited about hitting the jackpot with the value you provide.
If they are forced to simply go from page to page to see what is relevant to them, they will often leave and go back to the search engine they used initially to search for more posts that address their needs.
You may think that everything in your domain is relevant to your entire target audience. However, people always have their own priorities and preferences for what they need and want to know.
For example, if you have a weight loss blog, you will probably have all sorts of content about different types of diets, exercise, mindset, and more. When you narrow down the diets, you might have those that inform people about a keto diet and those that inform people of things like calorie deficits, fasting plans, etc.
If someone only wants to know about a calorie deficit diet, you don’t want to make them search through an entire site to find that information or even a broad category such as diet plans.
WordPress gives you the ability to create subcategories, which helps readers navigate your domain even better. You can create a parent category, such as diet plans, and then have each of these specific plans as a subcategory that they can click on and find all of the content that is specifically relevant to them.
Instead of having uncategorized as your default category, you can change that label so that it reflects something else. For example, you may have a very broad default category for a topic like weight loss.
You don’t want to have your category names too long. And you don’t want too many categories so that your visitors become lost. Try to narrow down the main categories and use the subcategory feature to further filter the content.
Make sure you include the category widget in the sidebar of your blog. That way, it is always showing up, and people can navigate in that area to go from topic to topic in case there is more than one category that they are interested in.
This photo was taken by Polina Tankilevitch and is available on Pexels at https://www.pexels.com/photo/woman-slicing-bosc-pear-7669578/.
In previous days, Google and other search engines would see a site that had built up a lot of content on it and automatically give credence to it as somewhat of an authority site.
So because that was a known part of the algorithm for rankings, unethical marketers decided to spam their own blogs with tons of content ‘ sometimes just duplicating the same page over and over again.
Google responded by identifying sites doing that and working it into their algorithm that it has to be unique content pages, not the same one repeated. So this left marketers to come up with another shortcut.
They would slap up unique content pages, but very thin, short ones. Even a 200-word blog post was considered a unique page ‘ until Google caught onto that workaround, too.
Now, you’re left with only one choice ‘ to create unique, comprehensive content that will educate, inform and entertain your readers. Google is now giving weight to longer content that does a good job of covering everything.
But regardless of whether or not a search engine deems your blog content good enough for a ranking, your ultimate goal should be to properly serve your audience. If you’re not giving it your all and writing content that solves their problems, then you’re only causing them to waste their time.
This will never result in a sale or commission for you. They will be unable to build loyalty with your brand because you’ve given them no reason to. There are many competitors out there who will take the time to research the topic and deliver content that helps the reader with their needs.
It’s better for you to create 1-2 well-crafted blog posts each week that will be exactly what readers (and search engines) want than to give a half-hearted approach to creating thin, daily posts that nobody will be impressed with.
This photo was taken by Polina Tankilevitch and is available on Pexels at https://www.pexels.com/photo/a-woman-putting-smartphone-on-the-tripod-7669740/.
We mentioned the importance of having a call to action previously, so let’s dig into that a bit more now. What is a call to action? It’s basically something that tells your visitors what to do next.
This can be in the form of a statement written in text, or it might even be an image, like a button with text on it. It’s usually not in the form of a video or audio, although those media formats do usually include a call to action in them as well.
You don’t want your visitor to finish reading your blog post and then have to watch a video to see the call to action. You want it delivered in an easy-to-recognize manner so they can take immediate action.
Perhaps the most common call to action marketers use is to buy now. Or, if they’re list-building, it might be something like download now. Another one might be to click here if they need to send traffic to their site or to a sales page, or elsewhere.
If you want to query your visitors, you might have a call to action like taking the survey or taking the quiz if you’re gathering data in that way. If you’re looking for clients as a freelance service provider, your call-to-action statements might differ.
You might say something like, contact me for a quote on your project, or reserve your spot today. This would also be similar to wording that a coach might use, including a statement like Click here to see how I can help you or Book a call with me.
If you’re looking to get help with traffic, your call to action might be something that helps your post go viral. People often see social sharing buttons, but it’s when you use a call to action statement like share this post that they then act on it.
So when you craft your call to action, think about what it is you want to set as your goal for each piece of content. You don’t want to try to do too many things all at once. If you have too many call-to-action phrases, your visitor might feel like you’re too pushy.
If you want to get the visitor on your list, then use a statement that directs them to the form. Some people simply just say to subscribe to the blog. This is okay, but you can do better.
You want your call to action to be about them. Something like finding out how to get more traffic or downloading my free guide on how to make $100 a day would be more focused on their needs.
Sometimes, your goal is to have them stay on your site, and you’re using one piece of content to lead them into the next one. You can use a call to action phrase like read more that links to another post on your site that expands on a certain concept.
It’s important that you split-test your call-to-action statements. You might find that some buzzwords work better than others, or the font style, size, or color matters. You may even discover that a button outperforms text.
This photo was taken by Polina Tankilevitch and is available on Pexels at https://www.pexels.com/photo/a-woman-cooking-using-oven-7669746/.
For many marketers, the practice of blogging merely includes uploading their content one time, and never revisiting it again. However, if you want to enjoy better rankings in search engine results pages (SERPs), fresh content is a necessity.
Google has made several algorithm updates, such as the Caffeine Update and Freshness Update, which were both intended to provide their users with the most up-to-date and relevant content results.
By republishing your older content with new information from time to time, you will be able to enjoy better results from your existing blog posts. One way you can do this is by going back to older posts and including any information that is trending in your niche.
You want to stay tuned into the news and social media where your topic is being discussed so that you can add it to the content where it is most relevant. You may need a spreadsheet to keep track of all of your posts so that you can quickly return to the one where it would best serve your SEO needs.
Another thing you can do to update older content is to add any mentions of products that have been released since its original publication. There are always new solutions coming to the marketplace.
Whether you are mentioning a tangible or a digital product that can solve a problem or help them achieve their goals, this is a good way to freshen up your older content. You also might be able to improve upon this content by mentioning new strategies that have emerged in your niche.
Sometimes, it’s not a trend or product, but instead a new way of doing things to help people get the results they want. Fresh content is especially important in niches where information is rapidly evolving.
For example, the health niche can be affected day-to-day by new information that is being released, including research, products, and advice from leading experts. Other niches that may be affected on a regular basis include any type of financial topic or survival ‘ which is altered by the state of the world, supply chains, natural weather events, and more.
This photo was taken by Polina Tankilevitch and is available on Pexels at https://www.pexels.com/photo/a-woman-cooking-food-in-the-oven-7669757/.
Sharing the stage with other experts, including your own competitors, can be difficult for some people to allow. Instead, they want to position themselves as the only person their visitors should be listening to.
This is not a feasible approach. You, yourself, likely listen to multiple leaders in a niche that you are interested in. Everyone brings something different to the table, whether it’s information or the style in which they present it.
When you bring other voices to your blog, it doesn’t diminish your position as a leader. In fact, it elevates it. It shows that you are able to curate the best information for your target audience, even if it means highlighting someone else’s viewpoints.
There are different ways that you can give space like this to other people. And it does help you improve your search engine rankings and traffic generation. The reason for this is that those other people will likely link to your blog on their own and from social media because it makes them look good.
Curation is one way that you can list the help of other expert opinions and advice on your blog. Curation is when you go out and cultivate a variety of quotes and snippets of information from other people that you can then discuss with your readers on your blog.
So, for example, if you find a leading expert who has content where that says something like, ‘Pillar blog posts are the future of top-ranking blogs,’ you can quote them on it and then add to the discussion.
Whenever you curate information like that, you want to tell who the content snippet is from and then link back to their site. If they stay on top of their analytics, they will see the link coming from your domain, go read the content, and likely link back to it for their own readers.
You can gather and curate content that is text-based. But you can also include snippets that are uploaded to YouTube and even create quote posters where you are highlighting someone else’s advice.
Interviews are another good way to bring someone else’s voice to your blog. Some people love to be interviewed by their competitors, and other people don’t like to give interviews at all.
It may depend on the media format as to whether or not someone agrees to give you an interview for your blog. For many people, doing a live interview where they have to think on their feet is too intimidating.
Therefore, you may want to send them a list of questions that they can respond to on their own schedule by writing their responses for you to publish on your blog. Again, you would want to link back to the person you are interviewing.
Guest blogging is another way that you can open up your blog to other viewpoints. But while you may not get a lot of response when you are a new blogger with zero traffic, as your blog grows, more people will be open to writing a guest blog on your platform.
This photo was taken by Blue Bird and is available on Pexels at https://www.pexels.com/photo/crop-blogger-taking-photo-of-healthy-lunch-on-smartphone-7242746/.
The headline, or title of your blog post, is the first and most important aspect of your blog content. If someone is finding your link or listing on a search engine or social media site, the headline is the first thing they’ll see.
You have to grab their attention with the headline or title so that they can determine whether or not they want to click through or read the additional sentences that follow. You need to know which headlines will make people decide to consider your content worthy of a click-through.
For example, one of the most common types of headlines that get the click is a list blog post. These are also commonly found on magazine covers because they are so popular with consumers.
You’ll see things such as 57 Ways to Get More Traffic Today or 9 Reasons Why Your Diet Is Failing. You can also use other buzzwords with these numerical posts, such as the words easy, hacks, and must-haves.
Many people who are seeking information are looking for more than just a tip here and there. Your title can be created, including the phrase ultimate guide, and it will alert them to the fact that you are going to have an A-Z post about the topic.
If you are planning to make money with your blog post by reviewing a digital or tangible product, make sure you are using the word review or reviewed in your headline. People will often look for review posts before they spend money on something, so having the word in the headline will quickly help them identify what they are looking for.
People also love a good how-to tutorial post. These are wonderful for beginners or when you are creating a comprehensive blog post that walks someone through a step-by-step method or strategy.
Another type of headline that generally gets a click-through is when you ask a question. Make sure it’s something that the reader will be intrigued about or want to know the answer to.
You can create a swipe file of headline starters or buzzwords and phrases that you see in your niche there are getting the kind of engagement you hope to get from your prospective readers.
This photo was taken by Blue Bird and is available on Pexels at https://www.pexels.com/photo/smiling-ethnic-blogger-taking-photo-of-lunch-on-smartphone-7242748/.
The title is undoubtedly the first thing people see whenever they stumble upon a listing in the Google search results pages or even on social media. They only show approximately 70 characters of your title, so anything that goes over that is shortened.
Directly under the title, they will have your URL. But the next part that shows up can be strategically crafted by you to help you get a click-through instead of being passed over by the reader.
This is called a snippet, and it is where your description goes for the content that is found on your blog post. What usually happens is a blogger leaves this to chance and allows Google to create the snippet description based on what they find as contextual content on your post.
The introductory snippet people will see can be manually determined by yourself by entering it as your meta description. You can add up to 150 or so characters that will show up under your blog post title and URL.
If you go over the limit of characters with your blog post title, URL, or snippet, the system will simply shorten it using ellipses (‘), so the reader will need to click through to read the rest.
Google also has a Featured Snippets option where they select one site to return with a much longer or larger snippet. You can’t make sure yours is chosen, but if you create comprehensive information (often in list form), you’ll have an easier shot at it.
For normal snippets, just make sure that everything important is added to your title, URL, and meta description so that anything that gets cut off isn’t as important to whether or not your prospective reader considers it for a click-through.
You may also want to use rich snippets. These might include something like a rating with the number of stars or something with a visual enhancement. Google finds this information from your meta tags and other places within your content.
This is a great way to draw the attention of people using a search engine. Instead of just a text listing, there’s a visual element that sets it apart from their competitors, so more people consider clicking their links.
There are a variety of tools you can use to help you create these rich snippets. WP Rich Snippets is a plugin that you can use to help you create click-worthy rich snippets. You can buy a single site license or unlimited licenses.
This photo was taken by Blue Bird and is available on Pexels at https://www.pexels.com/photo/positive-ethnic-woman-in-white-elegant-jacket-having-online-conversation-7243086/.
Whenever you’re stepping up as a niche leader and creating content for an audience, you can’t expect them to just trust what you say, no matter what. While blogging does give everyone a platform and a voice, you still need to convince your audience that what you say is true.
Having the ability to back up your thoughts with outside facts, data, and statistics can bolster your advice and give credence to what you’re telling your readers to do or believe.
It’s especially important whenever you’re blogging about health, finances, or other topics. You want to make sure that your content is being supported by a relevant source and not a random website with no known authority.
For example, if you’re blogging about diabetes, you can look up a phrase like diabetes statistics to gather some information. Make sure that you don’t just pull statistics or data from the search engine results page.
For example, it might be said that 37 million people have diabetes, but if you go to the actual website, it might clarify that only 27 million have been diagnosed, and the rest are assumed to be undiagnosed.
Make sure the information has been released recently. The post results you see might be from 2012, so unless you verify that it’s the latest data, you could be misinforming your readers.
You also want to pay attention to new studies that are released. This will show that you have your finger on the pulse of the niche, and you’re staying informed and aware of what they need to know.
You can search for something like diabetes study 2022 to get recent results. You might discover clinical trials or game-changing treatments, or strategies for dealing with the disease.
You can also use other words for searches like, breakthrough, latest research, and recent studies show. These will help you show your audience that you’re well aware of current (and upcoming) changes in the niche.
If you’re not in the health niche, you can still provide data that shows things in your niche. In golf, you might state that only 26% of golfers can break 90 consistently and then teach them tips on how they can be in that core group.
Or you might show a relationship audience that only 61% of men and women want to get married in 2022. Or that there are 31 million entrepreneurs in the United States if you’re in the make money online niche.
This photo was taken by Blue Bird and is available on Pexels at https://www.pexels.com/photo/focused-ethnic-woman-preparing-smartphone-for-online-conversation-7243092/.
Whenever you’re going to the effort of creating a niche blog, you first need to identify who your audience will be. You don’t want to cast such a wide net that you’re trying to get ‘everyone’ to read it because then your content won’t cater to anyone in particular.
Your goal is to ultimately know who they are so that you know their goals and their problem areas ‘ and you can then create content that helps them along in their journey. You can pinpoint the products and services that will help them the most and offer guidance to them that will benefit them the most.
You can create customer avatars or just gather information about who is most likely to be part of your target audience. Start with the basics. Are they likely to be men or women?
What age group will they mostly belong to? It might determine whether your content slants should be based on seniors, or women, for example. Are they people on a budget or looking for luxury items?
Once you know the demographic data that will help you tailor your content to their needs, start looking deeper ‘ and both their struggles and their ultimate goals. To find this information you can find it in many ways.
Keyword tools can help you initially. You can look up things in your niche, such as best for abs, and get results such as:
* Best at-home workouts for abs
* Best equipment for abs
* Which foods are best for abs
* Best bodyweight exercises for abs and so on.
Or you might enter a word like diabetes and get results like diabetes blood sugar levels that you can then drill down to find out that people want to know what’s normal, how to track it, what it should be before breakfast, and more.
You can also lurk online and ask questions or jump in and help people. Look in online niche forums for discussions to see what people need help with. Then go to social media platforms and look at accounts and search for hashtags to see what is of interest to others.
If you start to build a list, you can even survey people to find out what it is they are looking for help with. The statistical data you have been using will also give you indicators as to where your audience needs help.
This photo was taken by Blue Bird and is available on Pexels at https://www.pexels.com/photo/ethnic-blogger-with-smartphone-on-city-street-7243099/.
Just as you don’t want to be stingy with your voice on your platform and give space to others, you want to do the same with linking. Google enjoys content that provides readers with the best information, and sometimes that means linking to resources or even linking within your own site.
When you link to other sites, you’re helping guide your readers to information that delivers a well-rounded education about a topic. It may also result in you getting strategic backlinks from those sources as well.
Make sure you’re not linking too much. You don’t want your content piece to be nothing but blue, underlined links out to other pages or sites. You might focus on having just a few, like three links in total.
You can link using anchor text and a call to action or a title of the place you are sending the reader to. You only want to link out to credible resources. Don’t link to questionable sites.
Likewise, you don’t ever want to trick your reader by linking using a clickbait strategy. Even if you think it’s strategic and smooth, consumers hate to click on something, thinking it will be one thing, only to discover it’s something else entirely.
With internal links, they not only help your human visitors navigate to more content that can serve their needs, but it helps search bots navigate your domain as well, giving them helpful advice about related content.
These are contextual links that you use in the body of your content. For example, if you are discussing search engine optimization and you mention the use of long-tail keywords, you can create an internal link to another post where you discuss it in more detail.
It might say something like, ‘If you need more help understanding long-tail keywords, I have an in-depth guide on it here.’ Then link to that post that provides a comprehensive guide for your readers.
A mind map can often help you discover the best places to interlink your blog posts. Or, you can keep track of it using a spreadsheet. You can have a post that’s based on a broad topic and then connect all of the supporting, more narrow topic pages and posts to it.
One thing you want to watch out for with your internal and external linking strategy is to always check to see if your links are in working order. You don’t want to have broken links because it’s a sign that the content is not fresh.
This photo was taken by Blue Bird and is available on Pexels at https://www.pexels.com/photo/focused-ethnic-blogger-with-smartphone-in-town-7243115/.
Bloggers often get so focused on creating content and ranking it that they forget to add the monetization efforts that will actually make this endeavor worthwhile. You want to be able to monetize your content in a variety of ways.
Building a list is one indirect way to monetize it because you’ll be able to promote to your subscribers on a regular basis, once you’ve got them on your list and are providing value.
But you can also enable some direct monetization options as well. According to GrowthBadger, Google AdSense is the most popular method of monetization for bloggers, but it doesn’t mean that it will be the most lucrative route for you as a niche marketer.
With Google AdSense, you’ll sign up and include a bit of code into your blog. Google will crawl and analyze your content to see what kinds of topics they should include in the ads.
Whenever a visitor clicks through an ad, you earn money from the click. On average, blog publishers earn about $3 per click, but it can be lower or higher, depending on your niche topic.
The highest-paying AdSense blog topics include things like insurance, health, real estate, automotive, and making money online, to name a few. The best thing you can do to earn from AdSense is to create valuable content that ranks well.
While AdSense provides an average of $3 per click, you might be able to earn more if you add an element of affiliate marketing to your blog. Anytime you can link out to a product and earn commission on it, you can earn anywhere from $7 or so up to hundreds.
Sign up for both digital and tangible platforms where you can promote products. Start with digital promotions for info products you can find on ClickBank, JVZoo, Udemy, or Warrior Plus.
You’ll usually earn on the entire funnel, so if they have one or more upsells, you can earn commissions on those, too. This can add up to a significant amount if your product reviews and case studies convert well for you.
You can also monetize it by recommending tangible products. Depending on your niche, you may have ample opportunity to promote both low and high-ticket products ‘ such as a set of exercise bands for $14 or an elliptical machine for $1,400.
Don’t forget that you can promote subscription products, too. Tangible subscription boxes are popular for the pet niche, self-care, health and fitness, survival, and other niches.
And of course, you can monetize your blog by selling your own info products as well. Whether you sell digital courses on your niche topic or downloadable printables, this might pay off for you better than the promotion of someone else’s products.
Your monetization can be text-based or even a hyperlinked image that promotes something and clicks through to it. You can add monetization in the body of your blog content but don’t forget other areas, too.
Those include the sidebar, where you can have links or graphics promoting products, specific pages (instead of posts) where you include all of the links to certain products you want to promote; and also other ad space, such as under your blog header before the content begins if you want to have a banner ad.
Some people also monetize their blogs by having sponsored posts. This is when someone pays you to blog about their product. You’ll need to identify it as a sponsored post to maintain the ethical quality of your site.
This photo was taken by Blue Bird and is available on Pexels at https://www.pexels.com/photo/ethnic-blogger-with-smartphone-on-urban-pavement-7243116/.
While some people are focusing on their hopes that Google and other search engines will allow their content to be found easily, others will bypass or not solely rely on this method for traffic.
If you want to ensure that your blog content is read by your target audience, there are a couple of things you can do. First and foremost, you can start leveraging the power of social media platforms.
By finding out where your audience resides – whether it’s Facebook, Instagram, Pinterest, Snapchat, TikTok, YouTube, or elsewhere – you’ll be able to immerse yourself in the conversation on that platform and get views and clicks to your site.
In order to benefit from social platforms, you need to create good content that is expected by creators on that platform. For example, if you are on YouTube, you might want to create slightly longer video content than you would on TikTok.
In addition to utilizing social media, you can also make sure your blog gets viewers by investing in paid ads. You want to be linking to strategic content that will either help you build your list or help you turn a profit.
If you take this route, make sure that you are never spending more than you can afford. Only set your daily limits for what you can truly spend on ads because the system will make sure you spend every penny of what you say you can afford.
By using paid ads on platforms, you can guarantee that the people your site is showing up in front of are the best fit for your niche topic. You can pinpoint the demographics when you set up your ads so that it is only shown to people who are likely to click through.
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The search engine results pages (SERPs) on Google and other search platforms provide you with the opportunity to generate organic, free traffic to your blog posts and pages.
In order to rank well in the SERPs, you have to pay special attention to how you are setting up your content so that you are providing Googlebots with exactly what they need to consider you a top result.
Utilize keywords that you have a shot at ranking for. For example, instead of trying to rank for one word, broad keywords, try to create content around long tail keywords that are three or more words.
Make sure you’re using these keywords in both the title and the content of your blog. The next thing you want to do is ensure that your content is comprehensive enough to get the attention of search bots and not be recognized as thin.
If you have a lot of content, you’ll likely be breaking it up with images or graphics of some sort, so make sure that you use alt tags to identify what the images relate to so visually impaired people and bots will know what it is.
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The more often you publish content on your blog, the more Google bots will return to crawl your site and index your content. So if you’re publishing daily (or even several times a day), you can basically train the bots to return quickly.
But if you only publish once every three weeks, Google will push back its schedule and return at a slower rate. This means some of your content may not get to be as competitive if you have trending or newsworthy information you’re trying to share.
Google also gives weight to sites with more high-quality content. But it also caters to the needs of your visitors, too. If you have more relevant content for them to consume before they click out, they’ll be more likely to bookmark your blog as a good resource and sign up for your list, too.
While you never want to burn out, you do want to make blogging an integral part of your daily schedule. You can go broad with ideas or narrow things down. Create an editorial calendar of blog post ideas at least once a month so that you’re not struggling to come up with new ideas on the fly.
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The autopilot feature built into your WordPress blog is a very helpful way to continue your blogging efforts without it being a permanent drain of your time. This is something you can set up yourself for hand off to a freelance service provider like a virtual assistant (VA).
You want your content to publish on a schedule so that you’re being consistent. But instead of only logging in once a week and uploading seven posts at once, you can schedule them to go live at a specific date and time that you decide.
This is helpful in letting search bots ‘ as well as human visitors ‘ see that your blog is a fresh source of information. They’ll know that every morning at 8 A.M. (or whenever you choose) they can return for new content.
All you have to do is write or upload your content. Click on the Post option (not the Block), and where it says Publish, it will default to Immediately. You’ll click that to change it to the time and date in the future that you want it to go live.
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Google and other search engines put an emphasis on whether or not your blog is functioning correctly. The last thing they want to do is send their users to a domain where the site fails to load properly.
You want to make sure that your blog not only loads quickly, which means under four seconds maximum, but that it also is compatible with mobile devices. Many people use their smartphones, iPad, and other gadgets to surf the web.
Sometimes, you will install WordPress on your domain and use a theme that you find for free. Even if you activate it and it looks fine to you, that doesn’t mean it’s necessarily going to work on all browsers as well as mobile devices.
You also want to make sure that your blog does not result in numerous 404 pages. If your site is not functional in terms of navigation, Google and other search engines will simply quit sending people to your blog.
Not only do issues like this hurt your ability to rank well in the search engine results pages, but it’s also irritating for the end user. You want everyone to have a positive experience when they land on your site.
You want to make sure that you keep your blog updated at all times. If there is a current WordPress update, make sure you install it immediately. You also want to update your themes and plugins to prevent anything from malfunctioning or from putting your site at risk for hacking.
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One of the most lucrative niche topics for a blog might be the food niche. Many people turn to food bloggers for ideas of what to cook, as well as the products needed for their kitchen or even presentation.
But it’s not the only blog topic that makes money. Most of the blogs that people enjoy following on a regular basis include things about lifestyle, travel, health, and other topics that can improve their life or deliver personal satisfaction in some way for them.
Whenever you are considering a niche topic or sheer profits, you want to think about multiple opportunities for you to earn from affiliate promotions as well as your own info products.
You also want to consider whether or not your topic has a big enough audience to make this a lucrative venture for you. You can target a variety of topics such as online marketing, health and fitness, finances, and self-help and personal development.
The most profitable topics may change from year to year. For example, in 2020 and 2021, travel blogs probably weren’t earning Very much money because no one was going anywhere.
But the digital marketing niche was thriving because more people were working from home and needing to find ways to supplement their income if they’re the place of work had closed.
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When you are creating your blog content, you already know that you need to categorize the post so that your visitors, as well as search bots, can navigate to the content and index it or identify it easily.
But blog post tags can also help with this important task. You don’t want to write your blog post and then throw in any tags that happen to be relevant. In fact, you may want to build your blog post around the tags that will be woven into the content.
You might have a blog post titled, ’15 Ways to Get Traffic to Your Site.’ For the category, you would list it under website traffic. But your tags can be more varied. For example, the subtopics for this article may include things like social networking, paid traffic options, search engine optimization, and more.
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We’ve talked about keywords periodically in this report. But you need to emphasize the importance of building your content around these words and phrases instead of trying to create content and shove a keyword in where it may or may not be relevant.
You should be using a free or paid keyword tool that will deliver a wide variety of results to you. These include short keywords as well as long-tail phrases that you can rank easily for.
With some keyword tools, you will be able to not only see the volume of searches that are being conducted each day for that phrase but you can also see how easy it is to rank a blog post for the same phrase.
You’ll have keywords that you use as a way to inform and educate your audience about something. You’ll also have keywords that are helpful in getting the visitor to turn into a customer.
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Video blogging, or vlogging for short, is a method of using video as a media format to convey your message on your blog. Instead of just switching media formats completely and ignoring text, you should do a combination of both.
You want to give your blog readers (or viewers) options as to how they consume the content. You can either take a text blog post and break it up into a slide presentation that you screen capture record, or you can do the opposite and start with a video where you extract a transcription from it to use as your text in the blog post.
You also want to use other media formats, such as images. These can be very helpful in assisting you in breaking up big blocks of content. But if you’re writing a blog post to promote something, you can use the image to hyperlink to the product, too.
You can even embed audio files into your blog if you want to record a message to your visitors. As long as you’re utilizing a mix of media, such as text, video, and images (like infographics) primarily,’ you’ll be delivering options to your readers and expanding your audience.
How to Write Conversational and Informative Content for Readers
If you’re new to blogging, you might wrongly believe that you need to need to write as if you previously wrote for your college professor or like a newspaper article. But blogging is more personal.
It’s supposed to be one person’s insight given to another’s. Not strictly professional or educational, but conversational instead. You can still teach people about a topic while using casual, conversational language.
If you try to be too stuffy, saying things like, ‘Therefore, you might want to traverse in your automobile,’ you’ll lose the attention of your readers. Instead, just say, ‘Get in your car and go to”
You need to keep your content simple and informative. Dumb it down to a level that everyone can understand if you typically write content that would go over most peoples’ heads.
Go to some of your competitors’ blogs or your favorite bloggers and read their content. Look at the style of writing, not just the actual information they’re providing for you. See how conversational they are and then apply this same strategy to your own content creation.
How to Use XML Sitemaps To Increase Traffic to Each Post
If you don’t have an XML sitemap on your blog, you’re missing a great opportunity to direct search engines to all of your pages and posts that you want to be indexed and served up in the SERPs.
By having an XML sitemap, Google and other search engines will send their bots to crawl the file and get a better understanding of the structure and navigation of your website.
Now this isn’t a guarantee that they will go on each and every page of your sitemap lists. But it does make sure they’re made aware of them and have the opportunity to crawl them.
These kinds of sitemaps are more beneficial when your site begins to grow into a large blog. In the initial stages, chances are, the search bots won’t miss any of your content.
But the longer you publish and the more frequently you publish, the more likely it is that some pages will get overlooked. You can create a sitemap yourself in your Google Search Console, or you can use a tool that does it for you (and keeps it updated for you).
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Storytelling isn’t reserved for public speakers. This is an art form that you can use in your online blog content to better connect with your audience and help them understand your viewpoint.
Instead of just doling out facts and data to your readers, put some heart into it. Paint a picture for them about where the issue arose, how the solutions came about, and what could happen if they avoid the solution or if they implement it.
Help them connect the idea to their own life. Make it personal. Blogging is one area where this personalization draws your audience in and helps them apply it to their own life.
This photo was taken by Kampus Production and is available on Pexels at https://www.pexels.com/photo/a-woman-vlogging-7514842/.
Blog analytics can help you tremendously with your blog’s traffic and positioning in the SERPs. You’ll have some data built into your domain stats, but there are also tools and plugins you can use to show you even more indicators about who is arriving on your site and how they’re reacting to your content.
You’ll be able to see how many of your visitors are returning to your blog versus unique visitors. You’ll also be able to see what brought them there ‘ including specific backlinks to your domain or keywords that you ranked for that resulted in a clickthrough.
With this type of data, you can see which of your blog posts are performing better than others. This will show you which strategies and slants you need to continue using and which ones aren’t working for your target audience.
There are many tools you can use in addition to the built-in analytics in your cPanel. You can sign up for Google Analytics for free. And you also use other tools with paid levels like SEMRush and others.
Many of these tools will also identify any problem areas, such as whether you have broken links on a certain post. You’ll want to go back into it and immediately fix the link or remove it.
Being a successful blogger means you need to have a mix of creativity with a genuine desire to serve your audience. You also have to be willing to be consistent with your efforts and put in a bit of technical and strategic work to get your blog to outperform that of your competitors.
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