An Overview Of Building a Knowledge Base for Website Blog Visitors
By Tom Seest
One of the most critical elements when creating a knowledge bank for website visitors is how it’s organized. The structure can make all the difference between customers getting lost or finding an answer quickly.
Structure your knowledge base correctly using categories and sections. Doing this will allow your articles to be organized logically into manageable chunks that flow naturally.
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Table Of Contents
- How to Conduct Research for a Knowledge Base for a Website
- How to Create a List Of Topics for a Knowledge Base for a Website
- How to Create a List Of Resources for a Knowledge Base for a Website
- How to Create a List Of Faqs for a Knowledge Base for a Website
- How to Create a List Of Links for a Knowledge Base for a Website
Knowledge bases, or KBs as they’re commonly known, can save your company time and money by providing employees with easy access to all pertinent information without needing to consult their superiors. Furthermore, knowledge bases offer effective ways to retain and reward top talent in today’s ever-changing workforce.
A Knowledge Base can be stored in various places, such as an internal intranet, Google Drive or Dropbox. However, the most efficient way to create one is in a central location that everyone has access to it.
Implementing this type of strategy can be the most challenging part. To get your team engaged and excited about a new project, create an enjoyable atmosphere while aligning it with your business objectives. Successful knowledge base implementations require that all involved feel valued and empowered – which can be done through comprehensive knowledge management training programs and technology that provides flexible access to data and information.
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A knowledge bank is an excellent way to keep website visitors on your site longer, as well as potentially attract new customers. To begin compiling topics for your knowledge base, ask yourself what types of questions visitors might have about your business. Scan through customer support emails or visit niche sites where your target audience often hangs out and take note of what questions they ask.
Once you’ve identified your knowledge base content, organize it so it’s user-friendly and organized in clear, concise categories that make finding information easier.
Navigation is essential when creating a knowledge base, especially for self-sufficient customers who prefer getting answers without calling your company. To make navigation as intuitive as possible, the top of the page should include a search bar so customers can quickly and easily find their content.
To guarantee the content in your knowledge base is up-to-date and relevant, it’s essential that you work together with both technical and creative teams. Doing this will guarantee you produce the most precise, up-to-date data possible.
When creating documentation, it’s beneficial to incorporate images, videos, and other visuals. Doing so will make the information in your document more understandable for readers and increase their likelihood of finishing reading it.
In addition to aiding customers, a well-organized knowledge base can improve your site’s SEO and make it simpler for potential buyers to locate. When documentation contains quality content, it reduces support requests that your team receives – saving you money in the long run.
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Your company’s collective knowledge about customers, products and business processes is one of the most invaluable assets you possess. While this knowledge may be documented somewhere, it may be hard to locate if it’s spread throughout multiple departments and in various formats (like FAQs, PDFs, Slack channels, or email).
To maximize the efficiency of your internal knowledge, it is necessary to organize it. A great solution for doing this is creating a knowledge base that can be easily accessible by employees and customers alike.
Content should include a range of information in different formats, so your audience can learn how to utilize your product or service in an intuitive way. For instance, some may prefer watching a video or reading an article, while others require screenshots and images.
Organize your content into categories that can be quickly searched. Doing this will enable visitors to locate what they need quickly and without hassle.
Create a style guide for your knowledge base that is consistent with the rest of your company’s branding. This will guarantee that all articles, from font and colors to formatting, look and sound the same no matter who writes or updates them.
Additionally, consider including alt text for any images and videos included in your articles. Doing so will enable people with disabilities or visual impairments to easily view the visuals you’ve included.
Finally, remember to regularly update your knowledge base with fresh content. Doing so will keep it current and relevant for customers and employees alike, plus boost SEO by making content easier to find.
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Providing website visitors with a list of FAQs can be an effective way to capture their attention and assist in solving problems. But make sure your answers are concise and understandable; otherwise, you could end up losing their interest and force them to contact your customer service representatives instead.
The ideal FAQ pages are those that answer your customers’ most pertinent questions and offer ample CTAs to capture warm leads. This is because those who ask questions already show an interest in your product or services, so the answers they receive can influence their decision to convert.
One way to make this work is by categorizing your FAQs into pertinent categories. Doing so makes it simpler for customers to locate the right information quickly, encouraging them to stay engaged with your site.
A well-organized FAQ page is user-friendly and helps customers quickly locate the answers they need. Furthermore, it highlights your company’s key features and solutions–which are essential for conversion rates.
When creating your FAQ page, it is essential that you prioritize solving the customer’s problem first. Doing this will reduce support calls and boost customer satisfaction levels.
Maintaining your knowledge base requires regular updates with new answers and resources. This can be accomplished by soliciting questions from your customer support team, as well as clearing away outdated information that no longer serves your customers’ needs.
You can accomplish this with the aid of knowledge base software, which makes organizing and categorizing your FAQs much simpler. Plus, it enables you to create and link in-depth articles within each FAQ so users can quickly locate the answers they need.
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Compiling a knowledge bank is an invaluable way to provide website visitors with detailed information on your products or services. It also makes your site more user-friendly and optimized for search engines, which can enhance its online visibility and attract new customers.
One of the first steps you need to take is selecting topics for your blog. This could involve researching on forums like Quora or Reddit, as well as niche websites where your target audience typically hangs out.
Once you’ve created a list of potential topics, begin compiling them into an organized document or knowledge base. Keep each section short and straightforward so as not to overwhelm readers with too much content.
Add links to each item so your readers can quickly jump between documents if they require further information or clarification. You can do this either by placing the link within the text of your document or using a web part that displays all added links within it.
Once you’ve created your list of links, you can share it with website visitors by clicking on the “Share” button above the Space’s name. This will enable them to copy the public link and view it in a web browser.
To create a link list in SharePoint, you’ll first need to add an app. Do this by clicking “Your Apps” and searching for “Links.”
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