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An Overview Of Brands and Website Domain Name Research

By Tom Seest

How to Find a Brand Name with Availability Before a Website

When starting a brand, selecting an appropriate name is one of the first steps you should take. Make sure it is both available and memorable so customers can easily locate you online.
You can use a business name generator or brainstorm with friends and family about potential names. But before you do that, ensure you understand who your target audience is and what qualities they look for when selecting a brand name.

This photo was taken by Nataliya Vaitkevich and is available on Pexels at https://www.pexels.com/photo/brown-cardboard-box-on-stainless-steel-shopping-cart-6214474/.
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How to Do a Trademark Search for a Website Blog Brand Name

Before launching your brand website, it’s essential to verify that the name you select hasn’t already been trademarked by someone else. By conducting a trademark search beforehand, you can avoid potential conflicts and save yourself time, money, and plenty of headaches in the long run.
To begin, search the trademark database at the United States Patent and Trademark Office (USPTO). Their electronic search system, TESS, is free and provides you with a list of registered marks by class. Additionally, there are options to search for marks featuring design elements like symbols or colors.
To conduct a word or design mark search on the TESS system, select an appropriate option from the drop-down menu. You will then be able to view all marks listed by their international class, coordinated class, or design code. Furthermore, you can filter your results by checking whether a mark is live or dead, as well as checking its TARR, serial number, and registration number.
Another option for conducting a search is to utilize a state-specific trademark database. These are often utilized by small local businesses, and they carry similar rights as federal trademarks.
A state trademark search can help you determine whether the name you have in mind is available for use. Doing this helps protect your business in case you decide to relocate or sell the business.
When using the TESS, be sure to type phrases in quotation marks for exact matches. Otherwise, your results may be largely unrelated.
Additionally, you may want to explore online sources related to your brand name. This could include news stories about the business or even social media posts mentioning it.
Be mindful that each search may yield numerous results, so be sure to conduct a comprehensive investigation in order to avoid any issues in the future. It may also be beneficial to include variations of your brand name in your query, such as spellings and abbreviations.

This photo was taken by Nataliya Vaitkevich and is available on Pexels at https://www.pexels.com/photo/woman-in-purple-long-sleeve-shirt-sitting-on-black-chair-beside-orange-tabby-cat-6214149/.
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How to Do a Domain Name Search for a Website Blog Brand Name

If you’re just starting a brand, it is wise to find an available domain name before creating your website. Not only does this make your brand more memorable and boosts SEO performance, but it will also allow customers to easily locate you online.
Domain names are an integral component of a branded website, yet they’re also an expensive investment for new companies and websites. It’s essential that you select a domain name that complements your brand and is easy to remember.
When creating your domain name, try to incorporate keywords but keep things straightforward. Search engines such as Google give preference to domains that are easy to comprehend and short enough for people to remember.
Once you’ve identified a keyword that fits your business, use a domain name generator to explore available domains for purchase. Simply add suffixes to your desired keyword and use the generator’s suggestions to narrow down your choices.
Some generators even provide logo designs for your chosen domain. Some are free to use, while others charge a few hundred dollars or more.
Before purchasing a domain, do a WHOIS database lookup to discover who owns it. You can do this with GoDaddy’s WHOIS lookup tool or other domain search engines from registrars such as Bluehost and NameStation.
The WHOIS database is where you can search for domain-related details such as who owns it, its IP address, and more. It’s free to use and an excellent place to begin your research.
In addition to checking availability, you should also scan for common misspellings and acronyms of your chosen keywords to guarantee potential customers won’t become confused. This is especially important if you plan on using acronyms or contractions in the domain name.
It’s wise to test your domain name with friends and family before settling on one, just for peace of mind. Doing this can help determine whether or not you’ll be satisfied with the final result.

This photo was taken by RODNAE Productions and is available on Pexels at https://www.pexels.com/photo/healthy-marketing-man-people-7309434/.
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How to Do a Social Media Search for a Website Blog Brand Name

When searching for a brand name that’s available before launching a website, social media is an invaluable asset. It can give you insights into how well your business is doing on the Internet, help locate new customers and identify any issues with your site that need addressing.
To effectively search on social media, it is essential to first comprehend the different platforms. Some are free, while others require a paid subscription in order to access all features. Furthermore, there are numerous tools available that can assist in gathering data related to these networks.
Some search tools focus on specific keywords, while others employ more complex search operators. These programs can give more precise results by considering the sentiment behind a query and how often the keyword appears.
Mentionlytics is a popular social media search engine offering real-time scanning across social media channels and email alerts on any mentions of your brand. Furthermore, you can create custom alerts to be notified when certain keywords appear online.
BoardReader is another useful tool that allows users to search user-generated content on Facebook, Twitter, and LinkedIn. It also provides useful statistics like the language used in posts, who is discussing them, and even where the post originated from.
Signing up for a premium account allows you to receive a monthly search pack, which is ideal if you frequently perform large-scale searches. For instance, if you need evidence in a criminal trial, BoardReader can help locate posts with photos or names of witnesses involved in the case.
In addition to social media, you can search for any individual associated with your target brand or product. This includes blog posts, comments, and web mentions – creating a comprehensive personal report that saves time and energy in the process.
Conducting a social media search is important because it can provide valuable information that could impact your business or brand, particularly if you’re hiring someone for a job. Furthermore, conducting such a search after an interview might allow you to uncover information about the candidate that could influence your decision-making.

This photo was taken by RODNAE Productions and is available on Pexels at https://www.pexels.com/photo/healthy-wood-marketing-man-7309468/.
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How to Do a Keyword Research for a Website Blog Brand Name

Keyword research is essential when developing a new site or optimizing an existing one. By understanding what words your target audience is searching for, you can craft content that addresses these terms and boosts search engine rankings (SERPs).
Conducting keyword research begins by brainstorming terms that are pertinent to your business and target customer base. This can be accomplished through various methods, such as talking with customers or listening to sales calls.
Another way to locate keywords is by researching competitors in your niche. This can be beneficial as it allows you to uncover potential targets that you might not have thought of targeting, especially if your website is relatively new and hasn’t yet covered the topics your rivals are covering.
Once you have a list of keywords, plug them into an SEO tool to see what they’re ranking for and how often they are being searched for. From there, you can use this data to identify topics your potential customers are interested in and determine the types of questions they ask.
This process also permits you to craft content specifically targeted towards these keywords, leading to increased website traffic and conversions for your sales team. Furthermore, this type of material has a higher chance of appearing in top positions on SERPs (search engine results pages).
You can conduct keyword research using a free keyword tool such as Reddit, which scans the internet for certain keywords and sorts them by monthly search volume (MSV). Once you’ve created a list of topic buckets, use an SEO program to uncover related questions your potential customers are asking.
If you’re searching for keywords with low competition and are still popular, try exploring long-tail terms. These tend to be more specific and less competitive, making them easier to rank on Google.
Finally, make sure the keywords you select align with user intent, as this is becoming increasingly crucial for SEO rankings. This is especially relevant if you are using voice search or creating a Q&A page.

This photo was taken by Nataliya Vaitkevich and is available on Pexels at https://www.pexels.com/photo/person-holding-orange-and-white-paper-7172858/.
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