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An Overview Of Methods to Update Content for a Website Blog

By Tom Seest

How to Go Back and Add Updates to Old Content for a Website

One of the simplest ways to increase your website’s search rankings is by updating outdated content. Refreshing older posts will improve search engine optimization (SEO), drive more visitors and make your site more valuable overall.
Starting your project management journey should start with creating your pillar pages. These comprehensive guides should always be kept up to date as new data emerges.

This photo was taken by Liza Summer and is available on Pexels at https://www.pexels.com/photo/cheerful-ethnic-photographer-using-laptop-at-home-6347974/.
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When making updates to existing website content, it’s essential that you verify all links are still functioning properly. Broken links can have a major effect on both search engine rankings and user experience.
A broken link is a URL that no longer exists or has been altered to another address. There can be various reasons for this to occur, such as spelling mistakes or website restructuring. When this occurs, the link will no longer function correctly.
Finding broken links can be done in several ways, but one popular way is using a website audit tool that scans your site for them. Popular options include Ahrefs and SEMrush.
Depending on the size of your site, these tools may take a few minutes to run. Once they’re finished, you’ll have a list of all the broken links they identified. Clicking each link allows you to view its status, anchor text, and location.
If you locate any broken links on your site, they can easily be repaired by editing the relevant URL and replacing it with a new one. This can be done manually by editing the page or using an automated plugin that checks for and fixes broken links automatically.
This will guarantee that visitors to your website can quickly find the desired page and avoid having to navigate around. It also helps boost your website’s performance in online search results, keeping users engaged for longer periods of time.
Broken links are a major SEO concern, particularly if they point to sites that have closed or gone offline. This can negatively affect your search engine rankings since it’s unclear which resource you are connecting to, and may even lead people to malicious or phishing sites.
A solution for this issue is using a website that can automatically detect and fix broken links, like SEOptimer. This will let you quickly identify any broken links on your website and replace them with new ones that have been optimized for search engine optimization (SEO) purposes. Furthermore, the tool will let you know how many broken links there are on your site as well as which pages are affected.

This photo was taken by Monstera and is available on Pexels at https://www.pexels.com/photo/crop-black-women-with-bright-makeup-and-buttons-on-face-6973982/.
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How to Check a Website Blog for Keywords

Keywords are a crucial aspect of search engine optimization, so make sure you’re targeting the correct ones when updating existing content. Doing this will help boost your ranking on Page 1 of Google’s results and boost the likelihood that potential customers will find it valuable.
When updating existing content, there are several ways to check for keywords. Doing some research on the topic and seeing what keywords people are using can give you a better idea of topics relevant to your business and give you ideas for new blog posts or other forms of media.
You can use tools to identify keywords with high monthly search volume. However, you should also take into account the cost-per-click (CPC). This will give you an indication of how competitive a particular keyword is and if investing time into optimizing for it is worthwhile.
Once you’ve identified keywords relevant to your business, research them using various tools – free ones like Google’s Ads Keyword Tool as well as paid options.
Start by typing in some of your primary keyword ideas and seeing what comes up in the search results. Look for keywords with high monthly traffic volume and low cost-per-click (CPC). This can help you decide if investing time into optimizing your website for this particular term is worth it.
In addition to keyword searches, you can use Google’s Search Console to uncover what search terms people use when looking for information related to your products or services. This is useful in understanding questions and problems people encounter while researching your business and how you can provide solutions.
Finally, use your buyer personas as a way to identify keywords pertinent to the content you’re creating. Doing this can help determine what terms your target audience searches for and help create tailored content just for them.

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/positive-woman-near-microphone-in-room-6954192/.
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How to Check a Website Blog for Formatting

When updating existing content, formatting should be one of the top priorities. Not only does bad formatting negatively affect user experience, but it may also negatively affect your search engine rankings.
Formatting errors can be a major deterrent for visitors to your website, so it’s essential that all pages and fonts on your pages are the correct typefaces, color, and other elements for optimal readability and SEO optimization. Fortunately, there are numerous tools available that will help you detect mistakes and ensure your material looks its best.
Grammarly is an invaluable free tool that can be downloaded for free and offers suggestions to improve your grammar and spelling. Furthermore, it will highlight areas in your work that require improvement.
The format is a straightforward editor that lets you add text and images to your website. It provides all the essentials, like selecting an established size, aligning text for bold or italics, as well as linking directly to it.
You have the power to customize your images further with additional options. Selecting the correct format for your pictures is essential, as it will determine how they display on your site and how well users perceive them.
It’s wise to utilize at least one image format when uploading new pictures onto your website, as this can save time and energy in the long run. This is especially pertinent for interface-based screenshots and high-quality photographs – PNGs being particularly suitable due to their ability to maintain quality even after being compressed.

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/happy-woman-with-smartphone-listening-to-music-in-earphones-6954216/.
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How to Check a Website Blog for Search Engine Optimization Opportunities

Updating existing content can be an excellent way to boost your SEO and attract more visitors, but it’s essential that you know how to do this without jeopardizing the rankings.
First, check to see if any of your old content contains broken links. Doing this can help identify posts that have lost ranking and redirect them to more recent pages on your site.
Another essential step to take is making sure the old content adheres to current search engine optimization best practices. This includes updating outdated talking points and adding fresh, relevant information. Doing so can enhance the quality of the material as well as boost its ranking power.
Next, evaluate the keyword density of each post to see if it still resonates with your intended audience. Make sure all relevant keywords are present throughout both headings and text within the post.
Additionally, be sure to update the meta description and title tags with up-to-date information about your business. Doing so will enable readers to easily locate you and demonstrate to Google that you are an authoritative expert on the topic.
If your old post already has high-quality backlinks from other sites, you can further increase its SEO by linking to it. Use a tool like Ahrefs Link Intersect to list competitors’ backlinks and contact them to offer yours in exchange for reciprocal linking.
Maintaining SEO consistency is a must, so be sure to stay on top of it as much as possible. In addition to checking for broken links, ensure that existing content contains pertinent keywords in its headlines and meta descriptions.
Though it may seem like a lot of effort, it doesn’t need to be. If you have the time, using tools like Ahrefs can help analyze all your blog posts and ensure they use relevant keywords in their title tags and meta descriptions.
Updating older content is a great way to boost your search ranking, but it’s essential to remember that this process may take some time. Focus on updating the most successful posts first and only add updates to older posts if they aren’t already performing well.

This photo was taken by Monstera and is available on Pexels at https://www.pexels.com/photo/cheerful-black-man-on-gray-background-6999225/.
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