An Overview Of Offer Sponsored Guest Posts to Monetize a Website
By Tom Seest
Sponsored posts have quickly become a vital asset to businesses in digital marketing. Offering an alternative to intrusive advertisements and increasing brand recognition and trustworthiness.
There are a few key points to keep in mind when offering sponsored blog posts – learn how to monetize your website without overdoing it!
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Table Of Contents
- How to Create a Landing Page to Offer Sponsored Guest Posts to Monetize a Website?
- How to Create a Media Kit to Offer Sponsored Guest Posts to Monetize a Website?
- How to Send an Email to Offer Sponsored Guest Posts to Monetize a Website?
- How to Follow Up to Offer Sponsored Guest Posts to Monetize a Website?
Offering Sponsored Guest Posts can be an excellent way to monetize your blog. Just be sure that the content provided is relevant and of high quality; that will attract more sponsors while increasing the conversion rate.
Before beginning with sponsored posts, it is necessary to set up a dedicated landing page. This will enable you to collect leads, track conversion rates, and receive feedback from readers about their experience.
Landing pages must be designed in such a way that all visitors, regardless of platform, can view them without issue. Furthermore, there should be a CTA button so you can convert visitors into leads.
One of the cornerstones of a successful landing page is an eye-catching call-to-action button (CTA), designed to grab visitors’ attention. Use a color that stands out against all of the elements on the page and encourages people to click it.
At the core of any CTA is copy. For maximum impact and success, copy should be short and succinct – explaining all benefits associated with your offer and persuading readers to convert.
As well as the headline, your landing page must also provide supporting copy that demonstrates how the offer will benefit its audience. This helps ensure they understand exactly what they’re getting in exchange for providing their email address or other personal data.
Include real images in your landing page to make the offer relevant to people’s lives and increase the conversion rate. Doing this will ensure your message is delivered clearly and powerfully while increasing the conversion rate.
As part of creating a landing page, it’s advisable to test out different versions so you can determine what best serves your audience. When measuring performance metrics such as bounce rate, time on site, and pages viewed, you can gain insights into which parts of your landing page are performing well and which changes need to be made.
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If you’re hoping to partner with brands for sponsored guest posts, preparing a media kit is vitally important. This allows you to easily send over all of the pertinent details about yourself to potential sponsors so they can make an informed decision as to whether or not they want to work together with you.
Making a media kit doesn’t have to be difficult. A tool such as Canva can make the task simpler by providing templates designed specifically for blogs or personal brands. Choose among many available options tailored specifically towards different blogging properties or niches.
Once you have your template, the next step should be to complete it by providing some essential details about yourself and your blog. This includes your name, contact information, and blog URL; additionally, it would be beneficial to include a photo or headshot that helps humanize the brand working with you by humanizing their experience with you.
Include your social media stats, such as followers and engagement rate on Instagram. This is particularly relevant if you are an influencer, since many brands will only consider working with those with large follower counts.
Your bio is also an ideal place to provide an overview of your blog’s topical focus and why you enjoy writing about it. Incorporating testimonials from past clients may give them a sense of what blogging style suits them best.
Add an experience section on working with brands. This can include your list of brand partnerships and any projects completed; this will show the brand that you have confidence in yourself and have experience collaborating with brands in your niche.
If you are a newer blogger or don’t have much experience, it is also crucial that you add sample articles. This will demonstrate to brands that your writing can produce high-quality posts for their sponsored posts, also helping build trust between both of you and securing future work with them.
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One of the best ways to monetize a website is through sponsored guest posts. Offering sponsored guest posts can increase website traffic and boost SEO while providing brand exposure.
But before approaching websites and bloggers, make sure your approach is appropriate. In order to differentiate yourself from the competition and build genuine relationships with those receiving your offer of guest post articles, your goal should be to differentiate yourself and convince them of its merits.
As your first step, research your target site. Read their blog posts and inspect their content strategy – this will give you an understanding of their desired type of content and provide direction as to what guest post topic to cover in your guest post.
An important element of any email communication should include outlining why it was sent. Otherwise, the content could easily be misconstrued as spam and be dismissed by your recipient.
Provide your recipient with an explicit call-to-action so that they know what to expect from your proposal, allowing them to decide whether it fits with them and how best to react.
Your subject line should clearly identify that this email is for a sponsored guest post or something similar so as to show your commitment and avoid being misinterpreted as spam.
Once you’ve selected an appropriate blog, send an email with your pitch and links and wait for a response from them.
If the response you get from bloggers isn’t satisfying, don’t give up – simply try again next time! Sometimes, it takes time, but in the end, it could pay off in spades!
No matter what website or blog you are writing for, it is imperative that you adhere to its rules in order to create quality content and increase the chance of acceptance.
Your blog post must also contain a disclaimer that informs readers that they will receive payment for their content creation. Ideally, this statement should appear at the start so it does not obstruct or take away from the reader’s experience.
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Retaining and expanding your target audience is of utmost importance when monetizing a website. To draw them in and keep them engaged with what’s on offer, quality content must be created for them via various monetization techniques, including sponsored posts.
Step one is to develop a landing page that serves as the initial contact point for potential sponsors. It should include details about your blog, what types of posts it offers, and how they can get in touch.
Your sponsorship proposal should include details regarding the type of sponsorships offered and their associated charges; this will allow brands to gain more insight into your service offering before deciding if working together is worthwhile or not.
Once you have a list of brands you’re keen on collaborating with, start reaching out. Be sure to provide them with an in-depth description of your blog and audience, as well as how the two of you can work together on producing high-quality content.
Your audience should also have access to a link for your media kit and email address where they can contact you directly, along with some samples of your work for review.
As soon as you’re ready to write your post, give the brand an approximate publication date so they can track when it goes live on your website and when to expect payment.
Rates for sponsored posts will depend on your audience size and writing time; brands often ask for this data before agreeing to work with you. Be sure to provide accurate numbers!
If you need help determining how to set your rates, take a look at other bloggers in your niche or advertising agencies with teams dedicated to blogging who may provide an estimate of what earnings may be possible for your service.
Once your rates are in place, it’s time to create a form on your website that allows sponsors to submit guest post requests via Stripe and pay. They should then fill out a brief form before payment can be processed.
This photo was taken by Gary Barnes and is available on Pexels at https://www.pexels.com/photo/focused-customer-with-menu-and-waitress-in-cafe-6231625/.