An Overview Of Methods to Optimize Blog Articles for Time and Deliverability
By Tom Seest
At WebsiteBloggers, we help website bloggers develop strategies to create content, traffic, and revenue from website blogs based on our experiences and experimentation.
When writing, put yourself in the reader’s shoes. Think about their needs and how your writing will fulfill them to keep readers interested and engaged with your content. Doing this will keep readers coming back for more!
Readers want their time spent reading your content to pay off. That means your writing must be engaging, including logical flow, clear language and conciseness – and be easy for mobile device readers.
Finding an acceptable balance can be tricky; you don’t want to alienate your audience by talking down to them or using language they won’t understand, nor overexplain or bore them with details they don’t need.
One way to find balance when writing to adults is treating them as adults: no slang, casual conversational tones and direct statements should all be avoided in favor of assertive but respectful language that addresses each reader directly and confidently in an assertive but respectful tone. This approach will make your audience feel at ease with what they read while also helping avoid appearing petulant or unwilling to accept responsibility for errors that might make readers dislike your message and close down its channel altogether. Likewise, avoid talking down directly at them by using words like “you”, as this can appear condescending and annoying to readers.
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Table Of Contents
Goal of blog posts should be to assist your readers in finding what they need, which is why it is vitally important to include various on-page SEO tactics into each blog post. These techniques can help increase rankings and make pages more appealing to searchers.
As part of your SEO-friendly title tag for each blog post, write an SEO-friendly title tag. This should provide a succinct description of its topic while including your target keyword in its text. Google will better understand what page the title represents and will rank it appropriately.
Use a keyword research tool to quickly identify the most widely-used terms in your industry, creating a list of potential keywords you can incorporate into your content. Aim for both long-tail and broad keywords when possible – long-tail ones provide greater specificity while broad ones have higher competition levels. Once you have your list ready, incorporate them into blog posts and pages as appropriate.
Keyword optimization should not stop with title tags and meta descriptions; use of it throughout your post can also help. When possible, add it into the first paragraph or two as well as subheadings of each section; also consider adding it into image alt text so visually impaired visitors will still be able to read it.
Employing keyword rich header tags of your blog post will increase its relevance to search engines, especially if an older post hasn’t ranked highly in SERP rankings. By updating with new data and perspectives, you can increase SERP rankings without creating vast quantities of new material – and even backdate it several months for added SEO ranking boost. Just be careful that overdoing it doesn’t turn your post into something spammy or irrelevant!
This photo was taken by Karolina Grabowska and is available on Pexels at https://www.pexels.com/photo/smart-watch-on-wrist-of-man-drinking-coffee-4041155/.
Write for social media that aligns with your business’s goals and engages your target audience. Your writing must encourage readers to take action; whether that be selling products, telling the brand’s story, promoting a campaign, or raising awareness – people need to feel motivated enough to act upon what they read online.
Keep in mind that internet users typically have short attention spans. They will usually only stay engaged on social media for content that engages them, meaning it must be quickly engaging to grab their interest and convey your message quickly and succinctly. Use less text; emphasize key content with images, videos or links instead to keep people guessing while still building intrigue for blog posts without giving away too much on social media posts.
When writing for social media, it’s also essential to consider your brand’s voice and tone. Large companies typically have a formalized brand voice and style guide they abide by when creating content and posts – this is sometimes known as your TOV (Tone of Voice). Furthermore, you can gain more insights into who your target audience is through surveys or persona building.
Vox Media is an excellent example of a brand that understands their audience when writing content for their website, creating engaging, conversational posts while still driving readers towards their article topics. They accomplish this using their brand voice and tone as well as by including article headlines in social media posts to build intrigue for linked blog articles.
As well as keeping your writing clear and concise, it is also crucial that you utilize appropriate hashtags in your social media posts. TagsForLikes offers an app which makes this easy – or include them directly in your post itself! – and don’t forget to double check spelling and grammar before publishing to avoid reflecting negatively on your brand!
With organic Facebook reach dwindling away, creating engaging copy is more essential than ever to social media success. Agorapulse’s tools for post scheduling, listening and saved replies make the writing for your audience easy and seamless – try it free today!
This photo was taken by Karolina Grabowska and is available on Pexels at https://www.pexels.com/photo/crop-person-with-smart-watch-on-wrist-4041157/.
Though much attention has been focused on responsive design and Google’s mobile-first update, to build a successful website or blog requires more than simply responsive layout: its content must also take mobile into consideration when writing.
Mobile users tend to be impatient and want an overview of your content quickly. Therefore, it is wise to follow a “bite, snack, and meal” format when writing for mobile readers. The bite should be the headline which draws readers in quickly; snack is your post’s initial paragraph which might include anything from an amusing or provocative anecdote to a brief summary of what the rest of your article covers; meal is your entire piece which should cover its topic as thoroughly as possible and provide readers with a well-rounded understanding of it all.
As part of writing for mobile web, it’s also essential to bear in mind that users tend to scan content rather than read it, meaning you should break up your text into clear chunks with plenty of white space between each chunk and avoid long streams of text that could prove challenging on mobile devices. Also try not to include technical jargon, since many users might not understand them.
Pay special attention to your mobile site’s image captions and tags – this can provide search engines with extra details about the images, which will both benefit the user and business owner. By following these tips, you can produce effective mobile-optimized content while remaining relevant to desktop viewers – with more people accessing websites and blogs through their phones alone, all businesses should consider adopting this strategy or risk losing significant portions of traffic over time.
This photo was taken by Polina Tankilevitch and is available on Pexels at https://www.pexels.com/photo/woman-in-white-and-pink-striped-long-sleeve-shirt-playing-with-baby-lying-on-bed-3875116/.
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