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An Overview Of Methods to Segment Subscribers for a Website Blog

By Tom Seest

How to Segment Subscribers and Tailor Content to Sub-Groups

Segmenting your subscribers is a vital email marketing practice that will boost opening rates and decrease unsubscribes. But how do you go about accomplishing this task?
One way to do this is by asking subscribers about their interests. Doing so allows you to tailor your email campaigns toward specific niches.

This photo was taken by Lokman Sevim and is available on Pexels at https://www.pexels.com/photo/light-nature-man-people-15958573/.

How to Create Subscriber Sub-Groups for a Website Blog

Segmenting email content allows you to craft email content that resonates with subscribers, increasing the likelihood that they will open and respond. It may also result in higher click-through rates and conversions as well as fewer unsubscribes.
Segment your subscriber list according to various data points, such as sign-up source, subscription behavior, and demographics. The key to successful segmentation is collecting as much information about each subscriber as possible and then tailoring messages accordingly.
For instance, segment your subscribers based on their birthdays to send them a special offer for their anniversary. Similarly, segment by industry if your company sells in multiple verticals with different customers with specific problems or requirements.
To segment, your subscriber list, navigate to Settings > Groups and select the group desired from the drop-down menu. On the right side of your screen, you’ll see a variety of options to customize existing groups or create new ones.
Creating new subgroups is simple, but you need to first be a Super Admin in order to do so. If you don’t already possess this privilege, reach out to your group administrator and request they grant you Super Admin rights.
As a Super Admin, you have the power to modify existing groups and create subgroups. For instance, if your Top-Level Group is called “Fashion,” then adding an Intermediate Group called “Events” beneath it would be possible.
As a Super Admin, if you wish to promote a Mid-Level Group to the top of your group hierarchy, select it and click the arrow (looking like up and down arrows) at its left edge. Afterward, drag and place the handles icon onto the right-hand side until the handle resembles either an asterisk or a star.
When a subgroup is moved from within another group, all members who were originally only part of that specific subgroup will be removed from its parent groups. Conversely, when a Top-Level Group or Mid-Level Group is made Closed or Hidden, any subgroups within it that do not already have more restrictive privacy settings will also be closed or hidden.

This photo was taken by Lokman Sevim and is available on Pexels at https://www.pexels.com/photo/light-sea-nature-art-15958581/.

How to Create Subscriber Segmentation Rules for a Website Blog

Segmentation rules are an effective tool for tailoring content to sub-groups. By grouping subscribers based on specific attributes, segmentation rules make it simpler to craft highly relevant campaigns that speak directly to each person at a particular juncture in life.
For instance, if you want to send different content and promotions to customers with varying degrees of education, segmentation rules can be utilized to target these groups. While the exact strategy used depends on your business, segmentation rules help craft more precise messaging so the correct message reaches the right people at the right time.
Segmentation rules allow you to target subscribers based on their buyer personas, using the information you collect about each one. For instance, you could build segments based on which subscribers have opted into your website or how they’ve interacted with your email campaigns.
Segmenting customers based on needs and values is another effective way to keep subscribers engaged. Segmenting by these factors allows you to build authentic connections with your customers, leading to improved results for your business.
As you create and refine your segments, be sure to regularly analyze customer data. Doing so will give you an indication of how the segments are changing over time and help determine which messages, offers, and products provide maximum value to each subscriber.
In addition to the conditions available through the segment builder, you can also leverage condition types added through integrations or manually created by adding fields to your accounts. These could include email address, purchase history, and date of signup.
Segmentation and automation can be especially effective when combined. This means subscribers can self-segment based on criteria they set, receiving personalized messaging tailored to their individual needs at precisely the right time.
For instance, if you’re in the travel agency business, you might want to send different content and offers to subscribers who live near major airports or cities as well as those on the go. Combining segmentation with automated email content delivery allows for the accurate sending of the right emails at precisely the right time – ultimately leading to increased revenue for your business.

This photo was taken by Lokman Sevim and is available on Pexels at https://www.pexels.com/photo/light-nature-man-people-15958584/.

How to Create Subscriber Automation for a Website Blog

Segmentation and automation enable businesses to deliver tailored content to each subscriber, leading to improved open rates, click-throughs, conversions, and overall revenue. However, if not used correctly, segmentation can be complex and time-consuming to set up and maintain.
Thankfully, many marketing automation tools can do most of the legwork for you. They offer features like automated lead nurturing programs and email automation, plus they’re compatible with a wide range of systems such as CRMs, email marketing platforms, social media management software, and more.
One of the most effective methods for segmenting subscribers is using data filters. These enable you to group subscribers based on behavior, interests, and other characteristics. As these segments are more flexible and manageable than traditional subscriber lists, you can focus on sending targeted emails that encourage engagement.
Create sub-groups based on specific actions, like newsletter signups or purchase history. This strategy helps distinguish loyal customers from those who have never purchased from your business and encourages them to make repeat purchases or recommend your product to friends.
Once your sub-groups are defined, it’s time to start tailoring content specific to each group. This has been shown to significantly boost email open and click-through rates by up to 70.5 percent and 152 percent, respectively.
To truly engage your audience, create an automated program that answers their questions and delivers valuable content at each stage of their customer journey. Regularly reviewing and amending your program ensures your recipients continue receiving pertinent and insightful messages.
For instance, if you’re sending an email about foundation matching for your makeup brand, you could include a quiz that helps subscribers select which products they would like to receive. Doing this sends a highly pertinent message to your audience and increases their interest in the product.
To fully automate your email segmentation efforts, you’ll need a marketing automation platform such as MailChimp or InfusionSoft. Both services provide comprehensive features and easy onboarding for smaller businesses.

This photo was taken by Lokman Sevim and is available on Pexels at https://www.pexels.com/photo/sea-nature-sky-sunset-12472577/.

How to Create Subscriber Personalization for a Website Blog

Sending personalized content can be a powerful tool for increasing click-through rates, conversions, and user engagement. It may also be employed to foster deeper connections with subscribers and increase loyalty. However, personalization requires extensive preparation prior to implementation in order to be successful.
Before anything else, it’s essential to comprehend what personalization is and its implications for your business. Important elements to consider include defining objectives, deciding which types of personalization are most advantageous to your operation, and how best to integrate personalization into an email marketing strategy.
Segmentation is a type of personalization that allows you to tailor your emails based on subscriber interests and preferences. You can segment your list according to sign-up source, subscriber behavior, or both.
For instance, you might tailor content for those with children or who live in cold climates. Furthermore, segment your list by the industry as subscribers from various sectors have distinct problems to resolve.
Another way to segment your list is by creating interest groups based on online behaviors. This type of personalization is especially valuable when sending transactional emails since many subscribers make purchases through these channels.
MailerLite allows you to utilize behavioral segmentation, sending your subscribers specific types of content based on their actions, such as clicking a link in an email or visiting certain web pages. This helps identify your most valuable subscribers and deliver them the most pertinent material possible.
Once your segments are created, it’s time to tailor your content according to each sub-group. This could include blog posts, whitepapers, and other valuable resources for subscribers.
What content you send each segment depends on their interests and needs, as well as their past purchasing history. For e-commerce businesses, for instance, you might provide tips on shopping online and send them special offers or promotions.
Segment your list based on customer status for optimal engagement. This can help you provide new subscribers with a warm welcome email or offer exclusive sales to repeat buyers of your product. With these subscribers, open rates and clickthrough rates on emails will be significantly higher.

This photo was taken by Lokman Sevim and is available on Pexels at https://www.pexels.com/photo/woman-in-black-tank-top-sitting-on-rock-formation-in-water-12472580/.