An Overview Of Methods to Grow a Website Blog By Observing Competitors
By Tom Seest
If you want to grow your e-commerce business, it is essential to monitor competitors and discover their successful strategies. Doing this will enable you to identify these tactics and utilize them to your own advantage.
Spying doesn’t necessarily involve wiretapping or hacking techniques; you can accomplish the same result by attending your competitors’ events and listening in on their conversations.
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Table Of Contents
Spying on your competitors may seem nefarious at first glance, but if done correctly, it can give you invaluable insight into their strategies, keywords, and other digital marketing tactics. By learning from their successes and applying them to your own plans, you can improve and expand your business operations.
One of the best ways to spy on your competition is by visiting their websites. This can help identify their position within the industry, brand voice, and how they present themselves online. Furthermore, it gives you insight into who their target customer demographics are, which helps you decide how best to expand your own business going forward.
There are numerous tools that can help you spy on your competition’s websites and gain invaluable information about their traffic sources, keyword targeting, and email marketing campaigns. Here are a few popular options for doing just that:
SimilarWeb is an ideal tool to use for this task, as it gives you a detailed breakdown of your competitor’s traffic sources. Simply enter their homepage URL, and you’ll get detailed insights into their organic search, direct traffic, referrals, social media presence, and email marketing activities.
Ahrefs is an ideal tool to spy on competitors’ websites, as it enables you to research keywords, backlinks, content, and organic traffic. Furthermore, its Domain Comparison, Broken Links Checker, and Site Audit features can give you a detailed view of your competitor’s online presence.
You can even use this tool to monitor changes on a competitor’s website, so you can see how much they’ve altered over time. This will give you insight into their development strategy and what steps they are currently taking in order to stay ahead of their rivals.
You can spy on your competitors’ social media accounts using tools like Brand24. These services allow you to monitor mentions of key competitor terms across the web and uncover which sentiments are associated with those mentions.
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Examining your competitors and using the data they’ve accumulated is an effective way to enhance your social media marketing. You can identify which platforms your competition uses, how many followers they have, and which content strategies they employ. Furthermore, check out their hashtags; these provide helpful insight into how users utilize social media.
To spy on competitors, begin by searching Google and social media sites for relevant brands that offer services or products similar to yours. Ideally, identify between three and five of these entities.
Next, analyze their content to gauge its success. Take note of blog posts, photos, and videos; additionally, analyze their top-performing posts using Buzzsumo, Social Animal, or Hootsuite to gauge how much traffic they’re receiving through social shares.
Once you understand their posting habits on their own social channels, it may be beneficial to increase your own frequency. You can do this easily using specialized tools such as Visme’s online content calendar and scheduler.
Once you’ve gathered all this data, create a social media competitive analysis template. This will enable you to identify your competitor’s strengths and weaknesses as well as opportunities and threats for your business.
Brandwatch is one of the most useful competitive analysis tools, providing an intuitive graphic showing your brand’s social share of voice compared to competitors. Additionally, it gives a quick breakdown of each competitor’s online activity and helps you identify emerging trends that could affect your business.
Talkwalker is another useful tool, offering insights from over 150 million sources. It’s ideal for high-level overviews of various topics as well as detailed competitive analysis.
You can use this data to enhance your own social strategy and even get creative by creating content based on what your competitors are posting. For instance, if they post long-form pieces, create shorter lists or audio/video snippets that can be shared online.
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Spying on competitors’ AdWords campaigns is an invaluable opportunity to learn what they’re doing right, how they are outperforming you, and how you can enhance your own strategy. It’s much simpler than you might think and will save you a considerable amount of time in the long run.
It’s also an excellent way to uncover new keywords for your campaign. For instance, if a competitor is bidding on a keyword you don’t, you can look into related terms and add them to your bid.
Furthermore, you can review their Ad History to identify which ads have worked best and which haven’t. Use this data to optimize your own campaigns from the beginning, so your AdWords campaigns are more successful from day one.
Spying on competitors’ AdWords campaigns is easy with tools such as iSpionage and SpyFu. Both free and highly effective, these services give you an overview of their keyword and ad budgets, campaigns they are running, and how much they spend per each.
They offer detailed reports on their ad copy, keywords, and affiliates. You can view these at either the campaign or keyword level by filtering by ad type, keyword group, and location.
These tools allow you to spy on competitors’ Facebook and Twitter ad campaigns, as well as monitor their performance over time. Furthermore, if you want to know which ads have run previously or which publishers they currently utilize, these tools will be beneficial.
Another useful tool for spotting competitors’ AdWords campaigns is SimilarWeb, which offers an exhaustive list of their traffic sources. Simply enter their homepage URL, and it will give you a report on what traffic comes from direct visits, organic searches, social media activity, referrals, email marketing campaigns and display advertising.
When spying on competitors, there are a plethora of tools you can use. Ultimately, select one that best meets your requirements as some are more powerful than others and provide you with valuable insight into their digital marketing tactics and help boost your own SEO performance.
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Spying on your competitors is an invaluable tool for refining your marketing strategy. It will give you insight into their tactics, and what works for them, and what doesn’t. Plus, spying can reveal any blind spots they may have.
One of the best ways to spy on your competitors is by studying their email campaigns. Not only will this give you ideas for your own email marketing, but it will give insight into how they use email to drive results.
When analyzing competitors’ emails, the subject line should always be taken into consideration. A strong subject line will increase open rates and ultimately result in more clicks and conversions for your company.
Another essential element of a successful email campaign is the copy in the body of the message. This includes text describing your offer and calls to action. It’s essential that your message be communicated clearly and succinctly so subscribers can quickly locate pertinent details.
When reviewing your competitors’ email campaigns, you may notice they utilize concise yet direct copy. This can be beneficial to your own campaigns as it helps cut through the noise and increases conversion rates for subscribers.
This can be especially effective when delivering a sales pitch or an incentive for subscribers to take action on your offers. Furthermore, it helps create more valuable content that subscribers will value.
In addition to studying your competitors’ email campaigns, it’s wise to visit their websites and social media accounts as well. Doing this can provide valuable insight into their business models, such as the size of their team and the amount of revenue generated.
Once you understand the data your competitors use for email marketing, it’s time to start capitalizing on that insight. Leveraging data is essential for driving business growth and profitability, so having a plan in place for how you’ll utilize it is essential.
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