An Overview Of Content Repurposing Methods for a Website Blog
By Tom Seest
Generating and sharing fresh content on a regular basis is vital for expanding your online presence. But if you don’t have access to an experienced team of content creators, the task can seem overwhelming.
Thankfully, there are ways to systematize your social sharing and website repurposing efforts. By following these tips, you can save yourself time while getting more eyes on your content.
This photo was taken by Pavel Danilyuk and is available on Pexels at https://www.pexels.com/photo/woman-and-child-sitting-on-a-wooden-bench-while-sharing-a-glass-of-milkshake-7055130/.
Table Of Contents
- How to Create a Shareable Link for a Website Blog
- How to Create a Shareable Graphic for a Website Blog
- How to Create a Video for a Website Blog
- How to Create a Podcast for a Website Blog
- How to Create a Slideshare for a Website Blog
- How to Create a Slideshare Presentation for a Website Blog
- How to Create a Slideshow Presentation for a Website Blog
Sharing website content on social media platforms has become an essential element of online marketing. Whether it’s a blog post, video, or news article, make it simple for your viewers to spread the word.
One way to achieve this is by creating a shareable link for your website. This makes it simple for viewers to spread the word about what you have created with just a few clicks.
Shareable links are URLs that enable users to quickly and easily share content on their favorite social media sites. Typically, these links feature icons associated with the platform in question.
Utilizing sharing icons to spread your website’s content has become a staple on the web. It’s an easy and cost-effective way for viewers to help promote what you have to offer.
Create a shareable link for your website by taking these steps:
Begin by creating a URL to the page you wish to share on your website. This URL should contain several important pieces of information.
For instance, when sharing a video, include both its title and description. Doing this helps people know what to expect when they open the video.
Once you create a link, it can be used to share content with your audience via email or instant message (IM). Doing this saves time and energy since you don’t need to craft separate messages for each medium.
This photo was taken by Taha Samet Arslan and is available on Pexels at https://www.pexels.com/photo/friends-eating-and-drinking-in-restaurant-9961851/.
Graphics are one of the most popular types of content shared on social media due to their ease of creation and reach, as well as their highly engaging nature.
When selecting the appropriate graphic to use, it’s essential to consider both your brand and target audience. For instance, if you’re in the women’s health or pregnancy industry, creating graphics that speak directly to your intended customers would be ideal.
Another thing to consider when selecting an image for your marketing materials is its size. Images are optimized for specific platforms, so the choice of image will determine how effectively it engages your readers.
Shareable graphics that are effective are concise and direct, conveying one main idea or fact without excessive clutter. Additionally, try to avoid including too much branding in the graphic for maximum impact.
Canva is an easy-to-use tool that enables you to craft beautiful shareable graphics on the go. It features a straightforward tutorial and five Starter Challenges to get you started quickly. This makes it ideal for those without much design expertise or who want a cost-effective alternative to hiring a graphic designer.
This photo was taken by Anna Shvets and is available on Pexels at https://www.pexels.com/photo/a-photo-of-siblings-eating-grapes-3771665/.
Establishing a professional website is essential for sharing your work with potential clients and making it easy for them to contact you. But creating a video website involves more than just showing off what you do–it’s also about systematizing social sharing activities and repurposing existing efforts.
Consumers are spending more time watching video content than ever before, and this trend is expected to keep growing. As a result, content creators are increasingly choosing to build video websites as the central repository for all their online assets.
Video websites can enhance your YouTube channel by providing fresh information, serving as a reference, and giving people exclusive content. But before you launch, it’s essential to craft an effective strategy and select suitable videos for your viewers.
Your video script must be brief and straightforward, with a strong message that’s easily comprehendible. For instance, if you’re a health and wellness coach, your video might focus on informing viewers about coaching plans.
Once you’ve created a plan, it’s time to get going! Be sure to test all links and images, ask friends for feedback, and revisit your website regularly.
Finally, you’ll want to connect your video website to a payment provider. Many creators use Stripe; however, if you don’t have access to this service, Uscreen Payments can provide an easy-to-use alternative for adding payment functionality to your site.
This photo was taken by cottonbro studio and is available on Pexels at https://www.pexels.com/photo/man-in-gray-dress-shirt-reading-book-4861334/.
Podcasts are an ideal platform to spread knowledge and engage your audience. They can help your brand reach niche markets, build credibility, and generate backlinks that improve search engine optimization (SEO).
Before you begin recording, it is essential to identify a theme for your podcast. This will assist in crafting a series that keeps listeners engaged and motivated to return. It also gives you a structure to work from and creates an action plan which makes recording new episodes much simpler.
Once you’ve identified your theme, create an outline for 20-episode topics. This will give you a good idea of what needs to be included in each episode and how much space is available to cover each one.
Once you’ve finished editing and syncing the file, upload it to an audio-sharing platform like SoundCloud or Podbean.
Once your podcast is up and running, create a blog post that includes a link to the episode you just published. This will give your readers an opportunity to hear the entire episode at once without waiting for a download. Additionally, include any transcripts or show notes if applicable.
This photo was taken by Ketut Subiyanto and is available on Pexels at https://www.pexels.com/photo/focused-girlfriends-using-laptop-and-smartphone-4126773/.
If you want to spread the message of your website across a large audience, Slideshare presentations are the answer. This online presentation-sharing service is owned by LinkedIn and boasts millions of professional users.
Successful SlideShare presentations leverage strong visual design, straightforward copy, and a strong call-to-action (CTA). Neutron LLC’s Brand Gap is an example of this strategy in action; it engages readers and converts them into customers.
When creating a SlideShare, take into account the topic you will cover. Make sure it interests your target market, and select an engaging topic that attracts a range of viewers.
Another important consideration when creating your presentation is the level of content. Too much detail may turn away potential clients.
Once you’re ready to upload your SlideShare presentation, log in with your LinkedIn account and enter the title, description, and tags as instructed. Click “Publish,” selecting either Public, Limited, or Private as your privacy setting. Your “Discoverability Score” bar will increase as more useful tags are added – helping ensure your content is easily discoverable by other users.
This photo was taken by Brett Sayles and is available on Pexels at https://www.pexels.com/photo/man-and-woman-sitting-on-sidewalk-and-playing-music-2479328/.
A presentation is an ideal way to promote your content online. Uploading it is straightforward, and anyone with internet access can view it.
SlideShare boasts millions of monthly visitors, giving you the opportunity to reach a wide audience by sharing your business info there. This makes it an invaluable tool for B2B marketers as it has the potential to boost leads and sales.
SlideShare can also be a great platform for social networking, offering comment and tag features. Furthermore, users have the option of launching presentations as web meetings that others can join, plus Zipcast provides an on-screen screencast feature which lets you capture your presentation’s visual content.
When creating your SlideShare, ensure you follow these design principles: keep it brief, avoid text-heavy content, and be visually appealing.
Starting Strong: An effective presentation begins with a strong thesis and maintains it throughout the slides. Finally, make sure to reaffirm its message at the end with a call to action.
In the end, your goal should be to reach as many viewers as possible with your content. To that end, it’s essential that you measure results and utilize any analytical tools at your disposal.
This photo was taken by Tima Miroshnichenko and is available on Pexels at https://www.pexels.com/photo/men-in-group-psychotherapy-5711175/.
Slideshows are an accessible and popular way to display multiple images in one show. They often come with music or recorded audio commentary, making them perfect for use on the web to display photos and graphics in various ways.
Constructing a slideshow for your website can be an enjoyable and satisfying way to share important content with visitors. However, it may prove challenging if you don’t know how to make one properly.
Before creating your slides, it is essential to decide what information you want to convey on each one. Keep your slides simple and uncomplicated by avoiding too many charts, tables, or graphs with intricate detail.
Once you have your slideshow composed, organize it into a time sequence. This helps determine how long each image should be shown and how the transitions between different slides should occur.
PowerPoint offers plenty of pre-set themes and color variations that you can use to craft an eye-catching slideshow that showcases your brand. Just be sure to select a theme that works with the content already present in the presentation.
This photo was taken by Plann and is available on Pexels at https://www.pexels.com/photo/person-using-smartphone-application-4549418/.