An Overview Of Blogging Best Practices and Content Planning for a Website Blog
By Tom Seest
Users reading your business blog often begin their research journey when reading blog posts on your website. By connecting users to related articles and resources that are available through your business blog, your business blog should provide assistance on their journey.
Blogging best practices and content planning are integral parts of running an effective business blog. Here are a few helpful hints to get you started!
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Table Of Contents
Before writing your blog post, it is essential that you create an outline. This will enable you to remain on topic while keeping readers engaged – making writing quality blog posts that meet business goals easier!
Assemble a list of keywords related to your topic. Next, plug them into a keyword research tool such as Bramework’s new feature to see their search volume and associated words; use this data as the foundation of an effective blog post that will rank higher in search results.
Once you have your list of keywords in hand, the next step in writing a blog post should be outlining it. When creating your outline, try including one main idea per section – this will ensure a comprehensive post that fulfills its promise as set out by its headline.
As part of your outline, it is also wise to include secondary keywords to ensure your content remains highly relevant to searchers. For instance, if your primary keyword is “How to,” add in additional secondary terms like “When to, “”Why to, “and “Where to”.
Once your blog post outline is finished, it is wise to share it with someone for feedback and critique. Receiving such advice may bring new ideas or shed new light on any human errors you might have overlooked in creating it yourself.
One key to creating an outstanding blog post is grabbing readers’ attention immediately. You can do this by telling a compelling tale, using humor, or stirring up emotion; additionally, it might help if there was some incentive such as discounts or free gifts given for continued reading.
Make sure to include a call-to-action at the end of each post you write, whether that means asking readers to subscribe to your newsletter or follow you on social media – it’s an effective way of increasing engagement and increasing sales! Be sure to use a call-to-action that is in keeping with your brand voice.
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As it might seem like common sense, many bloggers fail to properly categorize and tag their blog posts, making it hard for both readers and search engines to find them. When writing blog posts, always select a category that best represents its topic as well as any keywords used within. Doing this can ensure your article appears in search engine results for those keywords and help expand online exposure for your business.
Categories are top-level groups that provide an overall overview of your website’s content, similar to an outline or table of contents, that allow readers and search engines to better comprehend its subject matter. It is generally recommended that one category be assigned per blog post while tags provide more specific and in-depth details like an index in a book; multiple tags may be assigned but should not exceed three or five.
Category and tag structures can also be invaluable tools for SEO. When used properly, both categories and tags can help enhance the performance of your site on search engine result pages (SERPs). One way of learning how to properly utilize both elements is by studying blogs from businesses within your industry niche – these may provide invaluable insight that you can apply directly to your own website.
For instance, if you run a blog for wine shops, post articles in each of the following categories.
These will include topics like red wine, white wine, rose wine, and sparkling wines, as well as specific subcategories under each of these headings for more specific content. Doing this will allow readers to quickly find what they need when browsing your site and increase engagement by doing so more quickly themselves. Furthermore, display these categories prominently on your menu bar so that newcomers can easily navigate them with no difficulty whatsoever.
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Blogs are one of the cornerstones of online marketing, serving to introduce consumers to products, answer any objections they might have before making a purchase, provide installation or troubleshooting advice, or address other needs they might have after purchase. Furthermore, blogs can help parts and accessories ecommerce stores rank for high-value search queries that other types of sites miss altogether.
But just like external links, internal links must also be strategically crafted and placed. They should supplement your content without becoming distracting to readers – a good rule of thumb would be four internal links in each blog post, best placed near the top where they’ll likely be seen by viewers.
Internal linking is an integral component of content planning, yet many business bloggers neglect this step. By including internal links in your blog posts, they’ll make your writing more user-friendly for readers who can navigate more smoothly around your website – creating more loyal and long-term visitors for you in return!
Internal links add credibility and authority to blog posts beyond SEO; including them shows that the information presented is supported by research or knowledge beyond your personal experiences or common sense – something that helps build trust and authority and further enhance thought leadership within an industry.
Conducting keyword research is another essential aspect of content planning. Doing this will enable you to identify which terms your target audience is searching for and increase traffic to your site; with more targeted traffic arriving at your website, your site’s rank on search engines will increase accordingly.
Once your content planning process is complete, it’s time to start developing blogs. Create a regular posting schedule with quality posts if possible; otherwise, they risk becoming instantly forgotten by readers and new customers alike. Keep in mind that businesses in today’s digital age simply cannot rely on passively waiting for readers or customers to come find them and read your blogs; actively promote them in order to attract customers!
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Call-to-actions are one of the key elements in blog posts, serving to entice readers and convert casual readers to customers. A call-to-action can take many forms – it could be buttons, images, or text at the end of your post that encourages action to be taken by readers.
An engaging call-to-action can increase conversions and make more money from your website blog, but creating one takes time. Furthermore, A/B testing must be used to test its effectiveness – although this process may prove frustrating. But the outcome will more than justify itself!
To ensure that your calls to action are effective, consider what action you want your reader to take. For instance, if you want them to subscribe to your blog, make the form short and simple so they are likely to complete it. This increases their chance of doing so!
Consider what type of device your reader is likely using when they visit your blog, as this will impact their interaction with your call-to-actions and require designing both desktop and mobile versions of them.
Your blog posts can utilize call-to-actions as an effective way of leading readers directly to other parts of your site, like product or checkout pages, providing them with what they are searching for more easily. Furthermore, using calls to action may even lead to another blog post with more details related to what was discussed here.
Establishing and maintaining a business blog is no simple task, yet essential if you hope to create a profitable online business. There are various tasks involved with keeping an effective blog alive, from writing posts to developing call-to-actions – but with these best practices and content planning tips as your guide, your blog should soon become part of its success and be an asset in promoting your services or products.
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