An Overview Of Brand Identity and Messaging for a Website Blog
By Tom Seest
Branding has become an essential element of doing business. From visual elements on your website to tone of voice in content creation, good branding creates positive associations and sensations among your target audience.
Brand identity is at the core of what makes your business truly your own, but how can you craft one that helps take it further?
This photo was taken by cottonbro studio and is available on Pexels at https://www.pexels.com/photo/2-women-in-gray-and-green-jackets-4718072/.
Table Of Contents
Consistency is one of the cornerstones of your brand voice and tone, helping customers recognize your business while building trust among potential clients. I want you to know that implementing consistent branding on both your website and blog will help in meeting this goal.
Establishing your voice may seem challenging, but with the proper strategy and tools, it can be accomplished. First, you will need to identify your target audience as well as any tone you wish to employ; secondly, you should create a style guide so as to ensure consistency of writing; this set of rules covers grammar, spelling, and expression to assess quality writing in an objective manner – this tool can especially assist companies that employ multiple writers or freelancers.
An additional source of inspiration comes from studying competitors’ websites and blogs. Study their writing styles and the tone they employ; make notes of what might make your blog more unique and engaging for its intended audience – some blogs feature current news items while others may provide how-to information. Identify what tone would best represent your brand mission and values when creating the tone you would like for your own website or blog.
Once you’ve discovered your ideal voice, start writing an About page using it to gain a better sense of how it sounds and what benefits it will provide your business. From there, you can use this page as an inspiration when producing other forms of content, such as emails or abandoned cart messages.
A consistent voice will not only make your content look more professional but will also help readers more easily relate to and identify with your business. People will likely form stronger ties to brands who share similar values; consequently, they’re likely to return to your site or purchase your products or services again in the future.
Uneven voice and tone can tarnish the reputation of any business, which is why it’s vital that they be avoided at all costs. By following these tips you can develop a consistent voice for your website blog that increases chances of success.
This photo was taken by cottonbro studio and is available on Pexels at https://www.pexels.com/photo/2-women-in-yellow-and-red-dress-sitting-on-white-floor-4715136/.
An engaging blog headline is essential to creating a successful website blog. It sets the mood, highlights the topic at hand and draws readers in. However, it can often take second place in terms of writing process; yet this aspect should never be underestimated as its importance may even surpass that of its body content itself!
Start by outlining your brand’s value proposition; this statement should clearly outlines what your brand offers its customers and why it matters to them. Your value proposition is an integral component of branding and should appear in every piece of writing that represents your business – including blog posts!
Once you have determined your value proposition, you can start writing captivating blog titles to promote and expand your business. There are various techniques for making blog posts stand out: using keywords as headlines; including a call-to-action button in each blog post; as well as offering benefits to readers of that particular post.
Use keyword-rich phrases in your blog headlines to enhance search engine optimization (SEO). However, this can be challenging as you must satisfy both readers and search engines when selecting which terms to include in your titles. If unsure which ones to include in your titles, ask some of your potential customers what keywords they would use when looking for information related to that topic; this will provide insight into which ones are the most commonly searched and should be implemented into blog headlines.
Add a call-to-action to your blog posts in order to increase reader engagement, such as inviting them to click, share or comment on the content. By encouraging interaction between readers and your content, you will create a community surrounding it while increasing organic search traffic for your site.
Utilizing numbers in your blog post headlines can also help drive traffic to your content. For instance, when writing step-by-step guides or outlining statistics from research studies, including numbers in your headline can give your audience a sense of credibility and authority, which in turn help build their trust for your information.
This photo was taken by cottonbro studio and is available on Pexels at https://www.pexels.com/photo/woman-in-green-jacket-and-gray-pants-4718087/.
Apart from content quality, design of a website also plays a large part in whether or not it attracts and retains visitors. According to studies, when pages look unattractive, 38 percent of users stop engaging and 35 percent click away – you don’t want all your hard work going down the drain once visitors see an unappealing wall of text! With the right tools in hand you can make blog posts more readable!
Structure plays an integral role in how easy it is for readers to engage with your blog content. A wall of text can be intimidating and overwhelming for some readers, so breaking up posts into sections or paragraphs helps readers digest your post more easily while encouraging them to keep reading.
As images can often make posts more visually appealing than text alone, try to include images in each blog post if relevant and suitable for that post. When in doubt, always err on the side of caution; using inappropriate pictures could result in considerable damage to your reputation.
Add images with descriptions to make your content more accessible for those with vision impairments, and this process is easily accomplished by selecting an image and typing out its description before pressing ‘Insert Into Post.
Tooltips can also make your content more readable by appearing when users hover their cursor over certain words or phrases on the page, and can especially come in handy if using any specialist terminology that may not be readily understood by novice readers.
Finally, it is also wise to try and keep your paragraphs short and understandable for readers of your blog. Incorporating headers and subheaders can also help break up large blocks of text for easier reading by your audience members.
This photo was taken by cottonbro studio and is available on Pexels at https://www.pexels.com/photo/girl-in-green-jacket-sitting-on-brown-wooden-chair-beside-girl-in-brown-jacket-4718088/.
If you want to take your blog to the next level, make sure you add a call-to-action. This will direct visitors towards an action that moves them down your sales funnel – from subscribing, downloading an ebook, filling out landing page forms (to gain new leads) or any other means necessary.
People often think of CTAs in terms of large buttons that pop out at the end of a post, which are great options for ecommerce blogs looking to drive traffic and conversions. It’s also important to keep in mind that not every call-to-action must involve such an obvious button – some of the most successful calls-to-action may simply redirect users somewhere else on your website instead.
Your company blog could include links that help readers select the ideal vehicle. This provides added value and gives visitors all of the resources necessary for conversion.
Add links to your social media pages so readers can easily follow and share your company on social media, generating more exposure for your brand while increasing brand recognition. This is an effective way of increasing brand recognition while expanding market exposure.
There is no set number of CTAs that should be included in one blog post, it depends on your business and desired conversions. If you run a dealership for instance, for instance, adding CTAs that allow users to contact your team for scheduling test drives or downloading your free guide on reliable cars may help maximize conversion rates.
When it comes to creating effective call-to-actions, be open to trying different placements, colors and styles of calls-to-actions. Testing different placements, colors and styles can dramatically increase their effectiveness – just be sure to keep track of conversion rates so you know which call-to-actions are working the best with your audience.
This photo was taken by cottonbro studio and is available on Pexels at https://www.pexels.com/photo/2-women-smiling-and-standing-4718089/.