An Overview Of Conferences and Events for a Website Blog
By Tom Seest
Conferences and events provide excellent material for blogs to attract new readers while deepening existing ones.
Post-conference blogging is another effective way to keep learning active after an event has concluded. Blogging allows you to recap the event, highlight key insights, and encourage feedback from attendees.
This photo was taken by Vanessa Garcia and is available on Pexels at https://www.pexels.com/photo/photo-of-people-having-video-conference-6325977/.
Table Of Contents
Blog content about conference attendance can prove its value while sharing knowledge among your colleagues. Furthermore, blogging about such events may help build your personal brand if you were an influencer or speaker at an event.
Create a post detailing the top sessions and topics from an event you attended, with brief summaries for each as well as links to presentations or audio recordings for those who missed talks, photos, or any visual elements where applicable to give readers an understanding of the energy of the event and help them appreciate what was learned. This will give them an appreciation of how exciting your experiences were while providing them a sense of what you achieved at it all.
Create posts related to each session at an event with multiple sessions by publishing tips related to them in a series of blog posts. This will keep attendees coming back for additional information while also allowing you to highlight key points without overwhelming readers.
Write a post that compares various approaches to an issue or question. This will allow your readers to better understand each option so they can make an informed decision regarding which one best fits into their businesses. It is an ideal opportunity to include a call-to-action at the end of your post to encourage readers to act upon what they learned.
Attendees at an event typically appreciate meeting and networking with speakers, sponsors, and fellow attendees – it can be an excellent way to build relationships and gain more business opportunities. Consider creating a post that includes interviews with key people from your event so your audience can get acquainted.
At any event, be it large or small, it is crucial that you bring along the appropriate equipment and plan ahead for content production for blog posts. Furthermore, having an established plan on how you will leverage your blog skills after attending helps maximize its impact.
This photo was taken by Diva Plavalaguna and is available on Pexels at https://www.pexels.com/photo/person-holding-ceramic-mug-6147019/.
Event organizers frequently publish the speakers at their conference online, giving attendees access to this list. You can use this information to locate who is speaking, then write up a blog post highlighting who will be discussing what and include details such as their name, what topic(s) they will cover and any photos (if available) as this helps attendees decide which sessions to attend and also provides additional exposure for speakers.
Some conferences provide slides for their presentations; in these instances you can write up a blog post featuring them, including links to their slides. Readers will be able to view more content by following that link directly; should any questions arise or if more details emerge, feel free to post in your blog’s comments section!
Do your conference speakers justice by interviewing them for your blog. This can be done via email or over the phone and is an effective way to generate blog content ahead of the event itself – Hubspot did this at their conference INBOUND by creating videos with speakers which they then utilized as part of their live blog coverage of INBOUND.
Many conference speakers use keynote addresses to present results of market research or other relevant data, which you can then incorporate into a blog post along with your interpretation. This can be particularly useful if the information relates to your business or industry.
Most readers of your post-event blog will likely not be engaged by an exhaustive narrative of everything that happened at the event, so make it more appealing by creating a list of key takeaways from each talk – this format makes reading easy for readers while appealing to audiences.
Most bloggers make use of multiple types of blog posts when covering events, in order to help readers locate topics most pertinent to them and increase the chance they will return to your website in future.
This photo was taken by Pavel Danilyuk and is available on Pexels at https://www.pexels.com/photo/a-group-of-people-having-a-meeting-6340672/.
Conferences offer bloggers an abundance of industry information that is perfect for blogging. Take full advantage of your conference blog post options by planning them well in advance to reach not only attendees but also wider audiences.
One effective way to capture reader attention with blog posts is to include visual content, such as infographics, charts or slides in them. Visual content breaks up textual writing while making it easier for readers to absorb its message.
Conferences offer an invaluable opportunity to network and establish meaningful relationships within your industry. If possible, interview key speakers and attendees in blog posts so as to add personalization and provide unique perspectives to your readers.
Your goal may include drawing in new subscribers and expanding your brand. When your interviewing session concludes, create a blog post summarizing key aspects from each discussion with highlights or summarization of key discussions from each interviewee.
As conference attendees are often full of insightful advice and tips for you, take good notes during the event so that when it is over you can compile all the most helpful details from sessions attended as well as chance meetings into a blog post that summarizes all that was learned.
If you are attending a multi-day conference, try using Twitter as a live blogging platform to post short updates throughout. This can be particularly effective if your presentations include shareable material.
If you were successful in convincing your boss to send you to an event, make sure that its attendance pays dividends for your company. Event blog posts highlight your presence at events and can drive sales for your firm. They’re also great ways of keeping in contact with those you met at such events even after it has finished!
This photo was taken by Angela Roma and is available on Pexels at https://www.pexels.com/photo/happy-female-demonstrating-name-tag-7319168/.
Attendees, speakers and sponsors all have stories they want to tell, making video and writing discussions of these tales even more interesting while strengthening brand loyalty and trust.
First, create an overall conference blog post by detailing what happened at your conference and highlighting key insights from it. This can give those who weren’t there a glimpse of what the experience was like; make sure to use plenty of pictures and keep your post concise while also avoiding using any complex language that won’t resonate with readers.
If you attended the conference and took photographs, be sure to include them in your blog post. Furthermore, adding links to any relevant slide decks or websites that might help attendees will help keep the post fresh and relevant for as long as possible.
Speakers frequently pose questions at the end of their presentations that you can respond to in blog posts. Focus on those you find particularly engaging and use them as springboards for further thought and exploration on your blog. This is a fantastic way to keep content flowing and generate interest for readers of your site!
If you plan to attend an event, create a blog post prior to it that describes your goals for attending and why attending is so essential to you. Create excitement and anticipation for the event while giving readers a reason to come back regularly to your blog to stay updated on what’s going on at the conference. Doing this also makes the conference seem more tangible to your readers and allows them to feel more connected to you through its contents. Newer attendees to a conference can especially benefit from making personal connections at conferences; this could open doors that otherwise wouldn’t exist, such as future collaborations with bloggers or speaking engagements.
This photo was taken by Pavel Danilyuk and is available on Pexels at https://www.pexels.com/photo/man-in-white-dress-shirt-holding-microphone-doing-a-presentation-7234406/.