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A Simple Content Creation Plan Centered Around Each Workday

By Tom Seest

How to Use Each Weekday As a Blogger

For some online entrepreneurs, having a blog is simply a digital space where they can brand their business and collect names for an email subscriber list. For others, their blog serves as a platform that they monetize just as they would if they were to create an info product and sell it to a hungry audience.
If you like the idea of becoming a blogger who earns profits from the content that you create, you can set yourself up for success by mapping out a 5-day work week that helps you handle all of the creative, technical, and strategic tasks associated with this kind of career.
Even if your main business model is something other than blogging, the schedule below will help you manage the tasks you have to complete in order to use your blog as a traffic-generating and list-building source that can support your business.
Feel free to adjust the schedule as you see fit. For example, you may have enough time to double up on these tasks each day or even complete all of these tasks every day for five days a week, depending on how much time you have to devote to your blog.

This photo was taken by Johannes Plenio and is available on Pexels at https://www.pexels.com/photo/tree-silhouette-1642770/.
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Why Monday Is for Blog Post Prep Tasks

Before you begin actually writing your content, you want to go ahead and take care of some preliminary blog preparation that will help the process go more smoothly and expedited.
If you have no idea what you want to blog about, you can use some keyword tools to help you pinpoint what your target audience is currently concerned about. You can drill down from a broad topic to a more narrow one that you can rank easier for in the search engine results pages (SERPs).
You can also start to look in other places, such as forums, social media platforms, Quora, Answer the Public, or even using People Also Ask in Google. Google Trends will also show you which topics have an upward trajectory in terms of interest by your niche audience.
While you are conducting this task, quickly compile a list of relevant keyword phrases that you can work into your content tomorrow. Using the basis of what you have discovered, begin coming up with ideas of how you want to convey information.
For example, if you see a lot of interest in the dog training niche about how to train a dog to be nice, you can either run with that slant or position it from a place of warning, such as, “Are You Setting Your Dog Up for Danger By Failing to Train It Properly?”
You don’t want to spend too much time researching keywords and slants. This should not be an all-day task. Once you have an idea, start to research the types of things that should go into the piece of content.
You can use simple Google searches to help inform you about what types of topics dog owners need to know about disciplining aggressive dogs. But you can also look inside at the table of contents on books about the same topics on Amazon and elsewhere.
The key to success for today’s tasks is to have them ready and at your fingertips so that when you sit down to create your content tomorrow, you can easily refer to your bookmarks or outline to see what needs to be included in your blog post.

This photo was taken by 熊大 旅遊趣 and is available on Pexels at https://www.pexels.com/photo/multicolored-hot-air-balloons-3389955/.
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Why Tuesday Is for Creativity and Content Development

Today, you are going to sit down and craft the content for your readers. This is one of the most important tasks because it’s how you will connect with your audience. You want to make sure that your writing is casual and conversational for a blog.
It has to be packed with value but also engages them through the use of storytelling. This is where you can share some of your own experiences and help them see that you can relate to their dilemma.
You never want to veer off track too far when you are creating a blog post for your readers. Everything that you create for this post should be relevant to the needs of your audience.
You want to make sure that your content is original. This means you aren’t simply going to someone else’s site and scraping their content to rewrite it as your own. It needs to be something that people feel they haven’t read elsewhere.
Of course, some of the facts and information are going to be similar because they are simply how things are done. However, anytime you can add your own opinions and advice into the mix, it helps your content stand apart from your competitors in the same niche.
Make sure that your content is laid out in a logical manner with subheadings so that your readers can skim and focus on the content that they need. If you want your blog post to rank well in search engines, it must be comprehensive and thoroughly cover the topic so that the reader is left wanting nothing more.
Don’t try to hit a certain word count, but make sure that you are not publishing thin content pieces that will be rejected by both search engine bots and human visitors alike. Once you have finished the content creation portion of this task, read through it verbally to ensure quality and that there are no typos or spelling errors for the reader to encounter.
Each of your blog posts should have a call to action at the end of the post. Whether you are sending them to purchase a product, advising them to get on your list and download a free gift, or simply encouraging them to comment below, you want to give them direction on the next step they should take before they click away.

This photo was taken by Binyamin Mellish and is available on Pexels at https://www.pexels.com/photo/mountains-305535/.
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Why Wednesday Is for Appeasing Readers

Today’s tasks are all about balancing the needs of the reader with your own needs to succeed with your blog. The first thing you’re going to do today is adding any supplemental information that you feel expands the post more than what you created yesterday.
Many times, a blogger will publish a content piece only to remember little things they wish they had expanded on. The good news is you can always edit your blog posts at any time so that it further meets the needs of your readers.
If you can’t think of anything that you want to add on your own, go out and curate some information that will deliver a well-rounded content piece to your audience. Curation is simply gathering bits of information from other content creators and sharing a snippet of it with your own audience.
In order to do this ethically, you want to only grab a quote or small portion of the content, give the original creator credit for their input, and give them a link back (you can have it open in a new tab) to the original, full piece of content so that your readers can see where it came from.
Glance at your content to make sure that you have broken it up in a way that is easy on the eyes. You definitely need to have subheadings that are bold and that give a definite appearance of separate sections of information.
But you can also break up the content in other ways. Go to Canva and use their templates to create quote poster images that you can position throughout the content. Or, simply use stock photos to add in a couple of places that will break up all of the text.
You can also embed a video into the blog post. Ideally, you will be embedding one of your own videos into the post. If you want to, you can include a video that is created of your blog post or a section of your blog post where you put the text of it on slides and then use a screen capture recording tool like Camtasia or CamStudio to record it.
This not only breaks up the text for those who like to read, but it also gives people who prefer video the option to watch and listen to your content rather than have to read it. This is perfect for those who are multitasking while learning.
Once you have done these tasks, you want to add any monetization to the post that you feel is suitable. You can link to your own info products, printables, tangible merch, and digital download tools – or link out to others using your affiliate link so that you can earn commissions on any sales that result from your content.
Before you end your tasks for the day, make sure you have given readers a way to share your content with others. If you are providing a lot of value to your readers, they are going to want to pass along the link, which you can do with social sharing buttons that are built into your blog and will appear above, below, or hovering beside the content.

This photo was taken by Quang Nguyen Vinh and is available on Pexels at https://www.pexels.com/photo/green-grass-fields-and-mountains-2132051/.
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Why Thursday Is for Catering to Search Engines

Today, your tasks are all about catering to the needs of search engine bots. This is where you will be strategically positioning your content to rank well in the SERPs. The SEO factors that you integrate into your blog may change over time.
It is up to you, as a blogger, to stay on top of any recommendations and guidelines that Google and other search engines provide to people. One of the first things you want to do is make sure that you are utilizing your keywords and phrases in the right areas of your blog posts.
This includes the title of your post, having it woven throughout the content naturally, and also placing it in the keyword tag section. If you have any files that are uploaded, such as a video or image, you want to name the file one of your keywords.
You also want to use Alt Tags so that when search bots are crawling your content, they can see what the image is supposed to be about. This also helps those who are visually impaired consume your content better.
Make sure you write a meta description. This is a bit of content that is going to show in the search engine results pages (SERPS) below the title of your post and the link. You only have a short amount of space to make sure you have included a keyword phrase as well as conveyed the topic of the blog post accurately in a way that makes people want to click on your link.
Another thing you want to do to appease the search engines is to include a variety of links within your content. You don’t want too many links that will overwhelm your readers, but if you have a strategic post on your blog that you think would expand on the information nicely, you can link out to that page.
You also want to link to other authority content resources that your readers may enjoy. In addition to the people that you curate information from, there may be some sort of research study or site that has good information about the topic, where it is presented in a different way than you are in more depth.
You’ve already monetized your content, but today, you want to spend a little extra time seeing if there are additional links you can include that give your readers options on where they purchase those products.
This is one thing that Google and other search engines want for their users. They encourage bloggers to give readers choices on where they spend their money, so if you are promoting a tangible product on Amazon, you may also link to Walmart, Target, or anywhere else it is sold where you can earn a commission on it.

This photo was taken by Miro Alt and is available on Pexels at https://www.pexels.com/photo/brown-house-surrounded-by-snow-covered-field-near-snow-covered-mountain-under-yellow-blue-and-orange-sunset-179845/.
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Why Friday Is for Publishing and Promoting a Post

Before the weekend arrives, you have one more day where you need to work on your blog. Today, you will be starting off by adding the More tag approximately 2-3 paragraphs down in your post.
Many people aren’t aware of this tag or why it should be used. If you do not use this tag, and someone simply goes to your main blog page, they can read all of the posts and never see any sort of comment area.
If, however, they are only able to see a couple of paragraphs along with a “read more” link, it opens up a separate page for that particular blog post, which ends in a comment section that encourages engagement.
At this point, you can either publish your blog post so that it goes live today, or you can schedule it for a different day. As soon as the post goes live, you want to copy the URL to the post and create an email autoresponder that alerts your subscribers to the new content.
Next, you want to share it on Facebook. Whether you are sharing on your personal profile, your brand page, or in a Facebook group that you run, it helps to include a short snippet of text along with the link to the post.
If you have included an image or video on your blog post, that will be pulled in whenever you are sharing it on Facebook, and it will allow it to stand out better in everyone’s feed and get noticed more easily.
Another thing you want to do today is creating a social quote poster or infographic that you can use to share the link for your new post on Instagram and Pinterest. You can use a tool like Canva to create these and make sure you add the link to the post in your Linktree so that people can access it.
You may also want to include the URL to the post on the image itself, in case anyone grans and shares it on their own account. If you have time, spend a few minutes creating short-form videos for YouTube, Instagram Reels, and TikTok, and use video Pins on Pinterest.
Blogging doesn’t have to be a grueling process for online entrepreneurs. You can systematically prepare valuable blog posts that have a strong impact on your audience just by divvying up the tasks so that your focus is sharp and you’re carrying out the responsibilities you have as a content creator with ease.

This photo was taken by mali maeder and is available on Pexels at https://www.pexels.com/photo/green-trees-near-mountain-45987/.
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