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An Overview Of Graphic Design and Branding Tools for a Website Blog

By Tom Seest

How to Use Graphic Design and Branding Tools for a Website Blog?

An incredible blog requires more than captivating writing and an engaging narrative; it must also look attractive. Visually captivating blogs are easier for readers, more likely to be discovered by search engines, and are likely to be shared.
A successful blog begins with a clear concept of what its goals are and then employs design techniques that take that concept further.

This photo was taken by Michael Burrows and is available on Pexels at https://www.pexels.com/photo/creative-crop-designer-during-work-7147721/.

How to Use a Logo for a Website Blog?

Your blog needs a striking logo if it wants to stand out, make a memorable first impression, and draw readers in. However, creating this iconic image doesn’t require expert graphic design skills or spending a fortune; free online graphic design tools provide all the tools needed for you to design an impressive one that keeps readers coming back!
Beginning your blog logo design by choosing a simple wordmark logo incorporating your blog name in an eye-catching font. Since this will likely be the sole graphic element in your logo design, selecting an unforgettable font that can be instantly recognizable is key if you want your name to become instantly recognizable by readers. In addition, look for fonts that look good, both small and large sizes.
Do some experimenting with different fonts and color combinations – from classic dark blue and black to vibrant turquoise and purple for a more playful aesthetic. Once you find one you like, test its effectiveness by placing it on both your blog and social media; does it communicate the message and personality of your blog, as well as look good across every circumstance? Once satisfied with its result, tweak as necessary until it meets your standards.
Add simple icons related to your subject or audience that enhance its branding for added visual interest without taking up too much room. Or experiment with adding shapes such as rectangles behind some of your text for an interesting twist.

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/pensive-woman-working-on-laptop-and-looking-at-printed-photo-7015065/.

How to Use Colors for a Website Blog?

Color palettes for website blogs are used by webmasters to define their brand and make the website instantly recognizable, playing an essential role in the overall design. A carefully considered color selection will make a website more readable and eye-catching, while an inconsistent selection could create an unpleasant user experience. These colors should also remain consistent across logos, images, and fonts in order to increase recognition across these different elements of a site’s appearance.
When selecting a color palette for your website, it is essential to keep in mind the different hues evoke different emotions in people. Red can evoke feelings of energy and excitement, while blue conveys calmness and trustworthiness. In order to avoid making your blog seem unprofessional, it is vital to research color psychology among your target audience before selecting a palette appropriate to them.
Consideration should also be given when selecting your color palette to ensure they complement each other well. A tool like HTML Color Picker provides you with a unique identifier code for every shade so any design program can accurately recognize it.
Color Hunter is another powerful tool for exploring color schemes. Though not an all-in-one powerhouse like other tools on this list, Color Hunter features an amazing feature allowing you to reverse-engineer palettes from images – simply upload an image, and the tool will create the matching palette!

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/woman-with-printed-pictures-sitting-at-table-with-laptop-7014402/.

How to Use Text for a Website Blog?

Once your colors and fonts have been decided upon, it’s time to focus on content creation for your blog. This element will attract readers while keeping them coming back for more!
Your posts should use consistent writing styles, with minimal word counts per line and easy-on-the-eyes text that won’t distract readers or make sense of what they’re reading. Doing this will prevent readers from becoming distracted and having difficulty comprehending what your point is.
If you want to use bold text elements sparingly in order to highlight keywords or phrases, otherwise they will look out of place in the rest of your post. Also, try keeping paragraph lengths to no more than three sentences at a time and use subheaders when needed for better structuring the content.
Finding blog content ideas is made much simpler by studying what your competitors are up to. Learn which topics they cover and compare their writing styles against yours; this will give you a good understanding of the kinds of information your audience desires and how best to present it on your website blog.
Finally, keep in mind that an engaging website blog must feature both static and dynamic content. Static includes a header, navigation bar, core pages, and any required header images or navigation bars, while dynamic includes blog posts or social media feeds. While it is possible to have a good-looking site without dynamic elements like blog posts and social media feeds, its visitors won’t find it as engaging – having engaging posts may keep them coming back while giving you more followers! With engaging posts, they are more likely to return – sharing it further!

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/young-woman-doing-remote-work-on-laptop-7014411/.

How to Use Images for a Website Blog?

Images are an integral component of any blog post. They help break up blocks of text and engage readers more fully, but it’s essential that they be high-quality images relevant to the message you want to send across. Low-quality or blurry pictures could detract from this goal and diminish reader interest in your message.
Your choice of images can also have an effect on how readers react to your blog. A picture of a happy kitten may elicit positive emotions, while one depicting melting ice caps may not.
Consider file size and optimization when choosing images for your website since large images can impede performance and decrease the user experience. There are various tools that can help optimize and compress them without sacrificing their quality.
Canva is a graphic design program with a drag-and-drop interface that offers users access to numerous templates and elements for graphic creation. Bloggers use Canva frequently when sharing links from their posts on Pinterest and other social media.
Adobe Illustrator, which is a vector graphics and design program, can also be an excellent choice. Primarily utilized by professional designers, but also an ideal choice for bloggers wanting to create their own graphics for posts.
Utilizing images on your blog is essential, but be wary that some pictures may be copyrighted and should only be used with proper authorization. When possible, opt for royalty-free or free images; otherwise, you risk legal trouble. Furthermore, consider renaming images with keywords included as filenames to enhance search engine optimization and make your content easier to locate by readers.

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/serious-woman-editing-photos-on-laptop-7015289/.

How to Use Fonts for a Website Blog?

One of the greatest mistakes a blog can make is being difficult to read, driving readers away in record time. That is why choosing fonts appropriate to your blog’s aesthetic tone and invoking emotions that subtly remind readers what makes your site special is so essential.
Sans serif fonts are among the easiest fonts to read, making them ideal for blog body copy and titles. Sans serif fonts also lend professionalism and stability, which make them suitable for law, finance, or traditional business blogs. Other fonts suitable for blogging include serif and script fonts – script fonts work particularly well when written for female audiences, while serif fonts provide more serious or literary posts.
Font selection can be daunting when choosing fonts for a blog. Selecting fonts that best suit the purpose and theme of your blog can be tricky; therefore, finding appropriate fonts should not be hard.
Roboto, Visby, Oswald, Open Sans, and Montserrat are among the top fonts to use when blogging about websites or blogs. All four fonts feature smooth curves with geometric leanings – an ideal combination for blogs. In addition, Impact features a bold style that works well for headlines and titles; finally, Lobster provides monospaced font that works beautifully as headers or title text.

This photo was taken by George Milton and is available on Pexels at https://www.pexels.com/photo/unrecognizable-photographer-working-on-laptop-7014919/.