An Overview Of the Use Of Industry Reports and Research Studies for a Website Blog
By Tom Seest
Conducting competitor analysis is one of the best ways to understand how big or small your niche is and where to dedicate efforts and resources. For example, if your competitors rank highly on search engines with lots of traffic coming their way, perhaps your efforts should focus more on SEO or consider hiring a digital marketing agency for better results.
Begin by compiling a list of your primary competitors. To do this quickly and efficiently, simply google “Top [your niche here] Blogs/Bloggers” or use an online keyword research tool.
Look out for keywords and commonalities among the content produced by your competitors to better understand which topics interest your audience most, as well as which forms of media they prefer engaging with – for instance, you might discover that many of them use video in their posts – something you could explore for your website blog too.
One effective way of understanding what your competitors are up to is by checking out their social media pages. Pay particular attention to the types of posts they produce, their audience size and engagement levels; if a competitor receives numerous comments and shares then this might be something worth investigating further for your website blog as well.
Once you’ve created a list of primary competitors, it’s time to take it one step further. Utilize Semrush to generate a list of their most visited pages so you can review each in detail to gain a greater insight into what sort of content they’re producing that’s working well for them.
If your competition’s website blog features many social media videos, this may be something to emulate for your own website blog. Check their backlinks and page authority to understand why they’re receiving so much organic traffic.
Also, consider their level of expertise in their blogs; if they use very technical terms that your target audience does not comprehend, you may want to change their tone accordingly. Neil Patel, one of the best-known marketers worldwide, writes at an elementary reading level, so his target audience will more readily comprehend him than an academic writer would.
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Marketing blogs that excel are those that provide subscribers with regular useful content, making them a go-to resource for marketers looking to learn new skills, gain industry insight or spark discussions on the newest marketing trends. When selecting one to subscribe to, make sure it fulfills its intended purpose, with regards to the frequency of new articles being posted as well as specific topics covered and author experience/philosophy taken on.
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Your blog needs a call to action in order for it to be effective. This could encourage visitors to subscribe to your mailing list, look at products or provide feedback. Calls-to-action should be visible on every page and can include phrases like: “sign up now,” “watch a video,” “get your free quote,” or “download our guide.
By creating effective calls to action, you can increase the number of visitors to your website, move them further down your conversion funnel and generate more leads. However, it’s essential that these actions relate directly to what content is being shared – otherwise, they won’t work!
When creating an effective call to action, try answering questions your audience might have about the topic of your blog. Also, seek feedback and offer free trials of products or services.
A successful call to action (CTA) should be brief and precise, outlining the value of what you offer and why they should take the next step. For subscription services, incorporating a countdown timer may create urgency, while testimonials add credibility to your CTA.
Your call to action must be specific and targeted. By setting one objective for your blog, it will be easier to monitor its success over time. Heatmaps and scroll maps are great tools to see how well people respond to calls to action!
Some businesses opt for one single call to action on their blog, but it is essential not to limit this action to just your main product or service. By providing multiple choices for visitors to choose from, they are more likely to find something that meets their needs and stay longer on your site.
Groove uses an eye-catching popup on their blog to encourage their audience to subscribe to their mailing list, with an appealing headline like “Join 80,000+ Companies!” and an easy “Subscribe” button that clearly communicates a call-to-action that reduces friction while encouraging users to remain longer by providing an avenue to do exactly that.
This photo was taken by Edmond Dantès and is available on Pexels at https://www.pexels.com/photo/women-having-a-conversation-7103082/.