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An Overview Of the Use of Internal Linking to Drive Traffic to a Website

By Tom Seest

How to Use Internal Linking to Drive Traffic to a Website?

Internal links are an integral component of search engine optimization (SEO), helping your site achieve improved ranking and traffic.
Simply stated, internal links are hyperlinks on one page that lead to another and can be used in various ways to increase SEO.

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Internal linking is an effective way of increasing website traffic, as it helps Google understand your most crucial pages while improving user experience by making content easily searchable on your site.
Linking to relevant pages is an integral component of SEO strategy, helping Google better understand your page’s topic and context, leading to higher search engine rankings for its pages. By strategically using anchor text links, you can help improve Google’s understanding of them, leading them to rank them more favorably in results pages.
Assuming you run an ecommerce company, linking from your homepage to product categories and services pages makes good business sense in order to spread authority and link equity you gain from your homepage across your entire site and increase rankings and sales.
When selecting anchor text for internal links, it is a good practice to make them as brief and relevant as possible. Avoid vague, clickbait phrases like “click here” or “this weird life hack will help you lose 10 pounds in one week!”
Make sure your website’s architecture and URL structure supports an efficient internal link strategy by having an effective hierarchical structure that links from high-authority pages to other lower-authority ones.
To determine which pages are most relevant, assess their domain rating, referring domains, and SEO metrics using tools like Semrush’s Backlink Analytics.
Strive to identify ways that strategically linking back will give them an increase in rankings and traffic. Doing this could give your new page an extra boost, both ranking-wise, and traffic-wise.
Not only can strategic internal links increase rankings, but they can also enhance user engagement and conversion rates. They’re an effective way of providing users with what they’re searching for and prompting action from them – this could range from filling out forms or purchasing products – bringing more revenue for your business in return.

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Page Authority (PA) measures how well a particular page performs in search engine results pages, using a score from one to 100 as its scale; higher scores indicate greater importance compared to less valuable pages.
Linking to pages with high page authority will boost your site’s SERP rankings, helping increase conversions and drive traffic toward it.
Although linking to various pages on your website can be beneficial, make sure that they make sense and don’t appear spammy – especially internal linking.
Internal linking should always be kept in mind; Google dislikes sites with too many links as these can appear spammy and create an unpleasant user experience for their visitors.
As with external links, internal ones should also be dofollow-enabled – this will pass page authority directly onto linked pages and can help your SEO rankings by passing on page rank authority from these internal links to their destinations. This is particularly helpful when ranking pages with lots of content or trying to increase authority within one section of your site.
To check if all your internal links are dofollow, use an app like Link Checker or Dr. Link Check to scan your website and identify any broken internal links.
Once you’ve identified any broken links, they should be repaired or replaced immediately in order to preserve link juice and prevent it from dissipating entirely.
Consider linking only to credible and valued websites when providing external links since your visitors are more likely to trust such pages.
One key thing to keep in mind when linking is selecting pages with high domain authority. This will provide greater link equity than linking to pages with lower authority.

This photo was taken by RODNAE Productions and is available on Pexels at https://www.pexels.com/photo/girl-smiling-while-standing-by-the-chain-link-fence-8224001/.

What Are Ways to Link to Pages with a Call to Action to Drive Traffic to a Website?

Internal links are an effective way of driving traffic to your website, passing along PageRank, SEO value, and context from one domain page to the next. These internal links connect pages within one domain while providing PageRank value from anchor text or surrounding content on the referring page to their destination page.
Internal links can help Google better understand which pages are important, as well as improve user experience by making it easier for visitors to locate what they’re searching for. A solid linking strategy is, therefore, key to effective SEO efforts.
An effective internal link would be including a link to product or feature pages on your home page, leading customers directly to what they need and increasing conversions.
Internal links provide another key benefit in that they create an organized website architecture, helping search engines crawl and index more of your content faster, decreasing crawl budget and increasing ranking potential.
Search engines use relevancy indexing to show search engines that your pages are relevant, showing depth and coverage on specific topics or products. Furthermore, this creates an easily navigable structure on your site so customers can easily navigate to various parts of it quickly while giving users easy access to find the information they require quickly.
Internal linking strategies can also play a vital role in identifying and fixing broken links on your website, which are common on sites with thousands of pages. Therefore, it’s essential to review your Internal Linking Report regularly for errors relating to broken links on the “Errors” tab.
Identification of pages on your website that have become orphaned, meaning they no longer link back to other pages, is vitally important as Google may struggle to index these orphaned pages effectively.
Sitemaps are an effective way of making sure Google indexes your most essential pages quickly and accurately, and Google relies heavily on them when indexing. They’re free to create, and Google uses it to find everything on your site, even if they haven’t indexed it yet!

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Many website owners utilize social sharing buttons on their pages in order to increase traffic and audience reach, yet before adding these tools, there are certain key considerations that must be met first.
One of the primary challenges associated with plugins is that they can cause your site to load slowly, creating an unpleasant visitor experience and negatively affecting SEO rankings. Furthermore, these tools may add unnecessary web page data or make frequent HTTP requests that consume resources and slow down page loads.
To prevent this from happening, A List Apart recommends using hypertext links that don’t make additional server requests until a user clicks them – this way, you’ll save resources while maintaining an efficient website.
Another problem associated with these plug-ins is their potential to track users’ browsing behavior, creating privacy concerns. To protect privacy, either opt to delete these plugins entirely or create a separate password-protected link for people to share content.
Alternatively, you could install and use a social share button app that does not track user data. These apps make adding social sharing buttons to multiple places on your website easy to implement and set up quickly.
Use a free WordPress plugin to add social share buttons on your website – an economical alternative to the expensive social share buttons found on larger platforms like Facebook and Twitter.
Keep in mind that social sharing buttons will only work effectively if they’re placed where users will see them; this is especially applicable on product pages.
When selling fashion accessories online, including social share buttons can add an additional incentive for customers to share their purchases – providing a seamless customer experience while not distracting from conversion rates or diminishing conversion rates.
Select the most relevant social media buttons for your target demographic – for clothing sellers, Facebook and Twitter are likely your best bet. Also, be sure to optimize your share button for speed and performance.

This photo was taken by RODNAE Productions and is available on Pexels at https://www.pexels.com/photo/girl-smiling-while-standing-by-the-chain-link-fence-8224681/.